SEO has grown a lot in the pat few years, with most notable changes including that ‘search’ marketing is now more ‘integrated’ marketing than simple ‘SEO’. Anyone who does their own optimization can easily see that tactics, techniques, and algorithms are quickly changing and in big ways. But while content is no longer the only star of your search optimization, new data shows that content marketing should be. If you want to keep your localized Seattle SEO campaign up to date with Google, then content marketing is definitely for you.
Image-Centric Content is On the Rise
Do you like pictures? Studies show that your fan-base most likely loves pictures. Image-centric content is on the rise and popular across every form of advertising including your localized SEO. The most successful blog posts and websites now all have the same thing in common, which is that they use beautiful imagery throughout the post. You want to make sure your photos look professional, that they are shareable, and relevant to your topic. For restaurants and anyone selling a product, this means you can showcase your business for nothing more than the cost of a photographer and then use sites like your blog, Pinterest, Instagram, and even Facebook to share with the world. Because images, and content with more shares and links both come up in search, you can’t loose.
Off-Site Content is On the Rise Again
Off-Sit content marketing has had it’s ups and downs for the past few years but right now it’s back on the rise, providing you follow a few specific rules. Every post that you put out must be high quality, and every blog or site that you post on must be highly relevant to your site. Just a link doesn’t benefit your pages very much, but a targeted link, especially one that appeals to readers without directly ‘selling’ your content, will do a lot for you. Plus, new research shows that Google’s Hummingbird is actually picking the first four posts by the number of inbound links, so off-site content marketing is definitely something to keep in mind.
One Ring to Rule Them All
While content marketing has nothing to do with Lord of the Rings (unless you happen to be in the movie business) it does offer a one size fits all way to dominate your integrated marketing. Content is popular in SEO, SMM, and PPC (Search, Social, & Advertisement), essentially giving you a catch-all form of marketing that you can invest in to turn out really great results. Of course, you might be able to just throw up a random image or boring article and hope it succeeds, but ‘real content marketing’ involves creating a strategy that targets your Seattle audience, and then hitting them with planned, imagery and writing.
Content marketing is hugely important no matter where you happen to be marketing. With Google’s new Hummingbird algorithm, it is becoming more important than ever for a number of different reasons. If you haven’t integrated content marketing into your Seattle SEO campaign, consider starting right away.