Posts Tagged ‘negative see’

What is Negative SEO Linking & What Can You Do About It?

Most business owners have enough trouble with SEO without stopping to consider that negative SEO is a thing, but it is. While you can use search engine optimization best practices to increase the likelihood of coming up first on Google (or at least on the first page), your competitors, enemies, and even people you don’t know exist can use SEO worst practices to get your site flagged, lowered in SERPS (Search engine results pages), and otherwise blacklisted by search engines.

This process usually involves links, which were formerly a great way to boost your ranking. Today, having hundreds of links coming in from spammy sources and comment boxes can actually hurt your ranking a great deal. That’s why it’s called negative SEO.

You most often see it in competitive niches, so if you’re local to Seattle, your competitors aren’t media savvy and aren’t going to stoop to that level, and you don’t operate on an international level, then it’s not something you have to worry about. But, you should still know what to look for, and what you can do about it, because negative SEO can and will hurt your ranking. These tips from Seattle SEO experts will help you get started.

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How to Stop a Negative SEO Attack

A negative SEO attack is mostly visible when you see dozens or hundreds of inbound links, mostly coming from low quality sites. You can see this if you regularly check your inbound links. Alexa Tools, Ahref, Open Link Profiler, Moz’s Open Site Explorer and Link Profile Tool, and a number of other sites all allow you to check your backlinks.

You can also get notifications if you’re being flagged for spammy inbound links by going to Google Webmaster Tools and enabling email alerts for all issues under Preferences.

You can monitor these links, and then use Google’s Disavow tool to tell Google that you want to completely disregard them linking to your site. You can do this simply by copy and pasting the URL into the Google Disavow tool located here. However, you should keep in mind that this could hurt your site ranking, especially if any of the inbound links you disavow was hurting it.

You’ll also want to watch your existing links, because companies that are willing to pay link to you from spammy sites are probably willing to create fake accounts similar to your own and message your existing backlinks and ask to remove the link. This is rare, and not as big of a problem, but it’s always good to monitor your inbound links.

Links can make or break your site’s value. Google’s complex search engine algorithm weighs the value of your site based on the number of inbound links, the quality of the site linking to you, and the sharability of your content. If you only have a few thousand inbound links and someone starts even a small negative SEO campaign against you, it could actually hurt your ranking. The best policy is to be careful, don’t make enemies, and don’t use these techniques yourself, because it will invite others to use them on you.

If you want to know more about search engine optimization strategy, or need help with your own brand’s optimization, contact Rory Martin, a local Seattle search engine optimization company, for more information.

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