Posts Tagged ‘off page SEO’

How to Optimize Your Off Page SEO – Seattle SEO Tips

SEO is a very complicated process, and optimizing your website for search might seem a bit akin to making a magic potion if you’re not getting help from professionals. However, the basics are relatively easy to understand, and one of those basics is off page SEO. If you’ve learned how to optimize your own web page for search using keywords, content, quality, descriptions, web page structure, and so on. Off page SEO is another thing entirely, and there are a number of do’s and don’ts for Seattle businesses on the web. The following tips from local Seattle SEO companies should help you with improving your off page optimization.

Don’ts for Off Page SEO

SEO has changed a lot in the past few years, and while more and more algorithm points are added to Google, Bing, and Yahoo search engines, many others are taken out. Google uses over 200 factors in their ranking, and over 2,000 subfactors, so it’s impossible to influence them all. In fact, most people go wrong with SEO by trying to influence their off page SEO, when they should mostly be leaving it alone. The following don’ts should be avoided.

Guest Blog For Links – If you’re putting up guest blogs linking back to your site, don’t. Links from external websites can be valuable to you, but they can also hurt your optimization. You also don’t want to ask for reciprocal links, as these can also hurt you.

Use Directories – Some people will tell you to publish your website in numerous directories with links back to your page. This is not a good idea. Consider adding your website with links to your social pages, Yelp,  and the Better Business Bureau.

Comment Farm – If you’re commenting or paying someone to comment on other people’s blogs with links back to your site, it is a waste of time.

Post Duplicate Content – Some marketers still follow an old and very outdated policy of posting different versions of the same content on multiple sites, using snippets from an article as an article on another site to direct traffic, and otherwise creating duplicate content. This can hurt your SEO.

Use Press Releases for Links – You should only post press releases to try to get media coverage, not for links.

Essentially, any time you’re using articles, content, blog posts, YouTube videos, press releases,

Do’s for Off Page SEO

Off Page SEO is essentially any SEO done off of your website, so by nature, it is mostly beyond your control. The following points are items you can do to help boost your off page SEO.

Build Relationships – Building networks and creating relationships in your niche, with local neighborhood businesses, and with local companies allows you to build more than just links, but you might get the links anyway.

Share on Social Media – Social media is a big thing in SEO, so you should make sure you’re sharing and sharing regularly. Creating valuable, sharable content that other people will love and post as well adds to the value. Social links and signals don’t count for much individually, but the more active your social profiles and activity on your links, the better your off page SEO.

Running a good SEO campaign requires a balance between careful on-site SEO and careful off-site quality control and monitoring. If you want to make sure that you’re getting it right, consider hiring a professional Seattle SEO company to help you with the details.

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How to Plan a Link-Building Strategy

You might have heard the phrase ‘link building’ tossed around when new media marketing professionals talk about search engine optimization,  and to many, it sounds incomprehensible. How can you build a link? Can you pay someone to link to your site, like an advertisement? Or do you create connections with other companies and bloggers, who might then link to you? The answer is: both of these strategies, and more.

Link Building Tools

But let’s start from the beginning. When coming up with a link-building strategy, we need to know what we’re aiming for. Which website linking to yours would be the best for your company’s overall business strategy? Shoot for the stars at this stage, because you really never know who might pick up on your content. Once you have a comprehensive list of all the sites you’d like a link from, highlight the biggest. This doesn’t have to be the site with the most readers, but the one with the most authority in your area of expertise.

Now ask yourself: Why would they want to link to us? The answer is already on their site. What kind of content do they currently publish? What do they usually link to? Are they all about fresh new statistics? Unusual ways to make business connections? Graphics about obscure points of code? Try to find a gap in their current content spread – maybe they haven’t covered JavaScript in a while, or perhaps you recently had an employee attend a stand-up comedy workshop for better confidence when giving presentations. Whatever you choose to write about, make sure that you have as much information as possible on this subject. Remember this piece is going to be seen by hundreds of thousands of people, right?

After bringing all the research together, and creating the content, see if there’s a timely opportunity to publish it. Maybe it’s World Comedy Day or World Code Day. These sorts of events mean that people will be looking for content on these topics, and they will be prepared to share them. On a smaller scale, there will be blogs running carnivals, and blogs curating all the posts on these topics for that day, so seek these out and make sure you get a link on their websites. This will make it easier for the bigger names to find you.

Finally, don’t assume that researches on the big name sites, or in the big name companies, will stumble on your content, and don’t be afraid to directly contact the people who you want to link to you. It’s more acceptable than ever to shoot off a succinct and respectful email asking for a link, or even to Tweet at people who might be interested in your piece.

What do you think of this off page SEO strategy? Have you successfully earned a link from a big name site or company? How did you do it?

Cultivate Inbound Links by Diversifying your Audience

An important factor in search engine optimization is cultivating in-bound links. Links that come to your site from a well-known, authoritative website increase the likelihood of search engines deciding that your site must also be authoritative.  This is especially true if the linking site uses a keyword for their anchor text that’s something you offer or something that you want to be known for – i.e. ‘great marketing techniques’ or ‘best sauna’.

There are various strategies for encouraging other sites to link to your website, and they all primarily involve offering them something to link to by way of content, but also giving them a reason to do so.

Many company blogs are well-written, frequently updated, factual and interesting, yet still don’t receive as many incoming links as, say, a less-well written or informative piece about social media. This may be related to the fact that there are just fewer sauna-builders or owners with well-kept blogs or a renowned social media presence than there are social media consultants, who live on the internet.

All is not lost however. The answer here is to appeal to a demographic which builds links. A corporate website that sells and builds saunas could write about working from home, for instance, and ask how people move from work-mode into evening-mode without the benefit of a commute. Finally, they can suggest that readers purchase a sauna with the money they save commuting! Many people who work from home make use of social media, or blogging, as a pseudo-office environment and might get involved in a discussion about after-work decompression techniques.

Something else to think about is language use and structure, especially if you want the media to pick up on your site. Would a reporter be able to link to your site to provide further evidence for their piece? This isn’t to say that you should know what a newspaper is about to publish on, but having a clear title and an obvious slant from the first paragraph, as well as accurate and researched facts should increase the likelihood of a piece being linked to – by anyone, not just the media.

The main factor to consider when trying to cultivate more inbound links is to ask what is in it for the people linking to you. One tactic is to run giveaways which require linking to the site, but consider that many people use their blogs in order to appear authoritative on a subject. Being well-read is one way of appearing authoritative, so make your content as helpful, or factual, as possible, and this will encourage people to link to your site in order to look better-educated themselves.

Have you had any success with building inbound links to improve search engine optimization? What is your preferred method of encouraging these relationships?

© Copyright © 2012 Rory Martin Inc.