Posts Tagged ‘search engine optimization keywords’

Search Engine Optimization for Better Organic Rankings

GreenAre you tired of paying companies for search engine optimization and continuing to find yourself on the third page of results? SEO is about more than throwing money at keywords (although buying your spot can be a part of a well-integrated optimization strategy).  There are plenty of ways to ensure a well-placed organic ranking with search engines and, just like a well-integrated strategy should, they involve good quality content, cultivating inbound links, and having an easily navigable site. At, we know how important SEO is to conversions and click-through-rates.  Here are a few things to remember when performing optimization on your site:

When it comes to content, make sure that your keywords are placed in the title of the piece or product page, and also in the headers. H1 tags are great indicators of what a page is about.  Search spiders often crawl these first, and curate pages accordingly.

Some companies go a little overboard in this, and fill their pages with any and all keywords – related or not. This may earn you a penalty from Google; however, if it does lead search engine spiders to your site, it won’t necessarily attract living, breathing human beings.  If you have ‘Toshiba Laptop’ in your title, and a potential customer finds that you only resell MacBooks, your conversions will drop.  Your clients will be very disappointed – and possibly vocally so.

Try to make your content sound as if it was written by humans for humans, and work the keywords in naturally. You can also add a keyword or two into the URL of the page, without it appearing in the title. This will increase the likelihood that you come up in search results for that keyword, without having to force it into the title of a piece.

If you have a large website, or a site with lots of content, such as a frequently updated blog, then your users will want to navigate around it with ease. Search engine spiders are the same. Have you checked your website recently to make sure that all of your links are working, that they all reach the appropriate page, and that they are all tagged or categorized correctly? This is something that should be done frequently, especially if you are constantly adding new content and/or products. Both users and spiders will become frustrated and give up if they can’t easily find what they’re looking for.  404’s, 403’s – they are not your friends.  Keep your links up-to-date.

We know that search engines rank sites according to their authority, which is why incoming links are so important. The more sites that link to your site using keyword-specific anchor text, the higher your site will rank as an authority on this text. Of course, generating links to your website takes a lot of work and relationship-building with other website owners or bloggers (along with producing the sort of content that others will want to link to in the first place).  This off-page SEO is one of the hardest parts of Search Engine Optimization.

If you follow white-hat SEO, your website should naturally rise through the rankings.  The added bonus: fellow website owners and bloggers are now aware of your site, and are more likely to promote it to their followers!

What’s your top tip when it comes to search engine optimization geared towards organic rankings?


Solve Your Customers’ Problems Through Search Engine Optimization

Search engine optimization is certainly one of the trickier beasts to handle on the internet, which is why we at work hard to help you improve your SEO, and implement search enginge optimization strategies which will result in increased customer conversions at your website.

How many times have you, frustratedly, typed a question into a search engine, rather than a search specific keyword? We’re not talking ‘Where are my keys?’ but more, ‘Why is my internet so slow?’ or ‘Why doesn’t this bike pump work with my tires?’ Many companies use their websites as a place to put the information which they want people to read, but only a few companies give a thought to what their customers might actually want to know.

People purchase products or hire services because want solutions to their problems. All good marketing creates an awareness of this problem in the potential customer’s life, and then offers the perfect solution – as far as they’re concerned. Most companies use this tactic in their advertising, but how can this be used for better search engine optimization?

Implementing this is a several stage process. You should already know the most popular search terms through which people arrive at your website, so it’s important to notice if any are of the ‘frustrated question’ type. Firstly, see if is this a question which your business was made to answer. If it is, then check which page this search leads to. Does this page have an explicit answer to this question? If it does, then congratulations! You can expect this person to have a positive view of your website, and your products or services. Hopefully, this will even lead to a conversion.

However, if the page doesn’t have an explicit answer to this question, when it could, then your site will achieve the opposite of the desired effect. The final stage in this implementation process is to either create new pages which directly answer the most common question searches, or to clearly add in the information which most people come to your site searching for.

What do you think of this as an SEO strategy? Have you already implemented something similar?

Building a Better Keyword Strategy

We were reading SEOmoz’s 6 Keyword Research Mistakes post this morning, and since we love visual cues when it comes to Search Engine Optimization, we thought we should show off this Keyword Matrix from Skyrocket.

keyword matrix

SEOmoz identifies the keyword categories in their post:

  • Question marks – these are keywords in areas where growth is likely but at present you’re not getting the performance you’d expect. These are very often untapped keyword opportunities and you should plan how you are going to improve performance on these kinds of keywords.
  • Stars – high-performance keywords and loads of room for growth – find ways to capitalise on growth. My advice is to focus your resources of gaining results in these areas for maximum ROI in a short period of time.
  • Dogs – the poor performing keywords with little or no chance of growth – bin these in favour of other keywords, reallocate any resources to other areas.
  • Cash cows – the high performing keywords that show little opportunity for growth – look for ways to enhance and maintain performance whilst identifying patterns and translating this learning to other areas or verticals

We found this little matrix helpful in determining which keywords to optimize, pairing it with Google’s Keyword Research tool.  For more on how to generate great keywords, check out our post on choosing better keywords.  Keywords play a large role in search engine optimization, and are a key factor in social media marketing.   Having the right combination of keywords will generate hits, increase traffic and drive sales.

As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, can help you build a Social Media Strategy that reflects your unique brand and meets your business goals. From a one-time site analysis to full search engine optimization strategy and execution, can help match your keywords to your SEO needs

Deciphering your Bounce Rate

In trying to keep visitors on your site, knowing your bounce rate is half the battle.  It can be difficult to determine how your bounce rate is calculated and which factors affect your bounce rate.  We found this cool infographic from KissMetrics that shows which factors you can work on to retain visitors, and it even shows the industry standard for your industry.  Check it out!

bounce rate infographic

As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, can help you build a Social Media Strategy that reflects your unique brand, draws and keeps visitors on your page.  We help implement exciting content and social tools that will make your business stand out.  From a one-time site analysis to full search engine optimization strategy and execution, can help your business grow.

Make Your Keywords Pack a Punch

Keywords play a large role in search engine optimization, and are a key factor in social media marketing.   Having the right combination of keywords will generate hits, increase traffic and drive sales; however, it’s not always easy to determine which keywords are right for you, and where your keywords aren’t packing a punch.  At Rory Martin, we specialize in helping business come up with relevant keywords that drive traffic to their site. We do the research so businesses don’t have to.

– Ask yourself: What would my customers search for?

This seems relatively easy enough. If a customer would find your services by searching “freelance writer Los Angeles”, put that on your list. Your keywords might be words your competitors use or words that are industry specific. Think up simple terms and phrases that specifically target your site or business, but know that using one word is going to decrease the likelihood that your site will stand out in a crowd.

You will get higher search engine ranking by choosing a mix of specific longer phrases, and general targeted keywords.  Look at the breakdown of search terms as they show up on Google:

Number of Google Matches





real estate writer


freelance real estate writer


freelance real estate writer los angeles


You’re going to have an easier time getting click throughs if you narrow it down a little – by adding your location, but be cautious about being too specific.   For example using “Neon Helmet Tacoma WA” won’t drive people to your site. Phrases that are just too specific may offer you the #1 slot on Google, but still won’t deliver the clicks you’re looking for, because they’re not keywords that people would search for. Ranking #1 on terms that nobody is searching for is just as bad as ranking #300 for terms that everybody is searching for. You can’t get the traffic if people aren’t using your search terms, no matter how well you’re ranked.

When you have a list of possible keywords, check out tools like Google’s Keyword Tool, that will help you determine whether or not people are actually searching for those keywords, by populating a list of terms related to the keyword you entered. Look for targeted keywords, and specific phrases that are relevant to your business and your industry.

Search Engine Optimization through keyword analysis is one of the most effective ways to increase targeted traffic to your web site. At, we put our Seattle Search Engine Optimization experts to work to research your target audience, determine what keywords they are searching on, and then make sure, through proven search engine optimization tactics, that your web site is the one they find.

As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, can help you build a Social Media Strategy that reflects your unique brand and meets your business goals. From a one-time site analysis to full search engine optimization strategy and execution, can help match your keywords to your SEO needs.

The Maturation of Social Media ROI – by Brian Solis

chart imageBrian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.

In 2010, we’re entering a new era of social media marketing — one based on information, rationalization, and resolve.

Business leaders simply need clarity in a time of abundant options and scarcity of experience. As many of us can attest, we report to executives who have no desire to measure intangible credos rooted in transparency and authenticity. In the end, they simply want to calculate the return on investment and associate social media programs with real-world business performance metrics.

Over the years, our exploration and experience has redefined the traditional metrics and created hybrid models that will prove critical to modern business practices and help companies effectively compete for the future.

Early ROI Adaptations

Where the “I” in ROI represents investment, marketers have also explored ancillary elements to address the socialization of media, marketing, and the resulting dynamics of engagement.

Adaptations included:

Return on Engagement: The duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement.

Return on Participation: The metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of social objects.

Return on Involvement: Similar to participation, marketers explored touchpoints for documenting states of interaction and tied metrics and potential return of each.

Return on Attention: In the attention economy, we assess the means to seize attention, hold it, and measure the response.

Return on Trust: A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.

But as we progress through the ten stages of social media integration, our views and techniques mature into more sophisticated strategies.

For many businesses, the case for new metrics can’t be made until we have an intrinsic understanding of how social media engagement affects us at every level. It’s not as simple as counting subscribers, followers, fans, conversation volume, reach, or traffic. While the size of the corporate social graph is a reflection of our participation behavior, it is not symbolic of brand stature, resonance, loyalty, advocacy, nor is it an indicator of business performance.

The Need for New Scrutiny

scrutiny imageIn 2010, social media endeavors are often still thought of as “pilot programs,” launched to steer a brand toward perceived relevance. Budgets, for the most part, are borrowed from other divisions to fund the largely experimental programs. Where that money goes and comes from depends largely on the social media champions who push for this experimentation from the inside.

In many cases however, new programs are introduced without an integrated strategy. Money is allocated from existing programs. If we’re going to take away from something, we should determine whether or not we’re justified to do so.

According to a 2009 study performed by Mzinga and Babson Executive Education, 84% of professionals in a variety of industries reported that they do not measure ROI.

In 2010, executives are demanding scrutiny, evaluation, and interpretation. Even though new media is transforming organizations from the inside out, what is constant is the need to apply performance indicators to our work.

The Business of Social Media

The CFO, CEO, and CMO of any organization would be remiss if they did not account for spending and resource allocation for social media.

MarketingProfs recently published a study by Bazaarvoice and the CMO Club that revealed the true expectation of chief marketing officers. The bottom line: They want measurable results from social media.

However, the study found that the exact implications of social media still evade CMOs.

– 53% are unsure about their return on Twitter ()

– 50% are unable to assess the value of LinkedIn () or industry blogs

Most importantly, about 15% believe there is no ROI associated with Twitter, and just over 10% cannot glean ROI from LinkedIn or Facebook ().

I believe this is the direct result of a disconnect between social media activity and a clearly defined end game. We must establish what we want to measure before we engage. By doing so, we can answer the questions, “what is it that we want to change, improve, accomplish, incite, etc?”

Defining a clear strategy can help us reach our social media goals, including:

– Sales
– Registrations
– Referrals
– Links (the currency of the social web)
– Votes
– Reduction in costs and processes
– Decrease in customer issues
– Lead generation
– Conversion
– Reduced sale cycles
– Inbound activity

Customer Insight

insight imageCustomer ratings and reviews rose to the top of useful marketing feedback, as they delivered tangible ROI insight. In 2009, 80% of respondents reported that customer stories and suggestions shape products and services. As a result, brands earn the trust and loyalty of their customers by listening and responding.

According to the MarketingProfs study, CMOs will have more opportunities to engage with user-generated content in 2010, with many reporting:

– A 400% increase in use of Twitter comments to inform decisions about products and services

– A 59% increase in the use of customer ratings and reviews

– A 24% increase in use of social media for pre-sales Q&A

Monetizing Social Media

Social media metrics will be increasingly tied to revenue in 2010. To what extent seems to vary according to CMOs. The study indicates:

– 80% predict upwards of 5%

– 15% optimistically hope for 5-10%

In 2009, those companies that aligned social media investments with revenue estimates:

– 5% or less revenue tied to social in 2009 foresee an increase of an additional 5% in 2010

– 6-10% of revenue stemming from social media is expected to increase more than 10%

– Those with greater revenues resulting from social engagement expect an escalation of revenue derived from social at 20%

Companies like Dell are not only tracking the impact of social media on revenue, but expanding lessons learned across the entire organization. According to Dell’s Lionel Menchaca:

“Our @DellOutlet is now close to 1.5 million followers on Twitter, and back in June we indicated that @DellOutlet earned $3 million in revenue from Twitter. Today it’s not just Dell Outlet having success connecting with customers on Twitter. In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue. In fact our Brazilian and Canadian accounts are growing rapidly too –- and it was Canadian tweeters who asked to make sure Dell Canada came online to Twitter. Dell Canada responded because the team heard our customers. In less than a year, @DellnoBrasil has already generated nearly $800,000 in product revenues. Similarly, @DellHomeSalesCA has surpassed $150,000 and is increasing at notable pace.”

The Forecast for Metrics in 2010

Earlier we mentioned generic forms of social media metrics. The survey revealed that indeed, 89% of CMOs tracked the impact of social media by traffic, page views, and the size of their social graph or communities. However, 2010 is the year that social media graduates from experimentation to strategic implementation, with direct ties to specific measurable performance indicators.

In 2010, CMOs will seek to establish a connection between social media and business goals. The study documents the adoption of three metrics:

– 333% surge in tracking revenue

– 174% escalation in monitoring conversion

– 150% increase in measuring average order value

A Call To Action

Defining the “R” in ROI is where we need to focus, as it relates to our business goals and performance indicators specifically. Even though much of social media is free, we do know the cost of engagement as it relates to employees, time, equipment, and opportunity cost (what they’re not focusing on or accomplishing while engaging in social media). Tying those costs to the results will reveal a formula for assessing the “I” as investment.

When we truly grasp the ability to define action and measure it, we can expand the impact of new media beyond the profit and loss. We can adapt business processes, inspire ingenuity, and more effectively compete for the future.

More business resources from Mashable:

The 10 Stages of Social Media Business Integration
HOW TO: Use Social Media to Connect with Other Entrepreneurs
HOW TO: Implement a Social Media Business Strategy
9 Great Document Collaboration Tools for Teams
5 New Year’s Resolutions for SMBs
HOW TO: Choose a News Reader for Keeping Tabs on Your Industry
5 Advanced Social Media Marketing Strategies for Small Businesses

Seattle Web Marketing Relevance meets the real-time web from Google and

12/07/2009 11:31:00 AM

As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I think Google real time search is great and believe it is a true answer to Twitter’s claim that Google is lacking. Here is the original link from Google.

Search is a natural starting point for discovering the world’s information, and we strive to bring you the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices you use to access it.

That’s why today, at the Computer History Museum, we’re excited to share a few new innovations in the areas of real-time, mobile and social search that we feel are important steps in the evolution of information access.

First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.

Try searching for your favorite TV show, sporting event or the latest development on a recent government bill. Whether it’s an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it’s published on the web.

Here’s how it looks:

Our real-time search enables you to discover breaking news the moment it’s happening, even if it’s not the popular news of the day, and even if you didn’t know about it beforehand. For example, in the screen shot, the big story was about GM’s stabilizing car sales, which shows under “News results.” Nonetheless, thanks to our powerful real-time algorithms, the “Latest results” feature surfaces another important story breaking just seconds before: GM’s CEO stepped down.

Click on “Latest results” or select “Latest” from the search options menu to view a full page of live tweets, blogs, news and other web content scrolling right on Google. You can also filter your results to see only “Updates” from micro-blogs like Twitter, FriendFeed, Jaiku and others. Latest results and the new search options are also designed for iPhone and Android devices when you need them on the go, be it a quick glance at changing information like ski conditions or opening night chatter about a new movie — right when you’re in line to buy tickets.

And, as part of our launch of real-time on Google search, we’ve added “hot topics” to Google Trends to show the most common topics people are publishing to the web in real-time. With this improvement and a series of other interface enhancements, Google Trends is graduating from Labs.

Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we’re announcing today: Facebook, MySpace, FriendFeed, Jaiku and — along with Twitter, which we announced a few weeks ago.

The new features will be rolling out in the next few days and will be available globally in English. You can try them out today by visiting Google Trends and clicking on a “hot topic,” which in most cases will bring you to a search results page with the new real-time feature.

Here’s a first look at our real-time search:

We have also made some new strides with mobile search. Today’s sensor-rich smartphones are redefining what “query” means. Beyond text, you can now search by a number of new modes including voice, location and sight — all from a mobile device. So we’ve been working to improve technology that takes advantage of these capabilities.

Starting today, we’re extending our voice search capabilities on Android devices to recognize Japanese. In addition, we’re using the location of your mobile phone to launch some helpful features, like showing you “what’s nearby.” Finally, at our event this morning, we demonstrated Google Goggles, a visual search application that lets you search for objects using images rather than words, using your camera phone. For more information on these mobile innovations, check out the Google Mobile Blog.

As we’ve written before, search is still an unsolved problem and we’re committed to making it faster and easier for people to access a greater diversity of information, delivered in real-time, from across the web. I’m tremendously excited about these significant new real-time search features.

As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like this article…for more information please visit our site at

HOW TO: Build Your Personal Brand on YouTube

  • Dan Schawbel is the bestselling author of Me 2.0 and owner of the award winning Personal Branding Blog. His latest blog, the Student Branding Blog, provides branding and career advice for high school, college and graduate students.

    There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact. Here at Mashable (Mashable), we’ve provided you with a detailed look at how you can build your personal brand on Facebook (Facebook), Twitter (Twitter), and LinkedIn (LinkedIn).  Today, we’ll focus in on the largest video sharing site on the planet, more commonly referred to as YouTube (YouTube).

    With over 120 million U.S. viewers, YouTube is used by President Obama for his weekly State of the Union Address, by universitcies who share lectures from star academics, and by celebrities such as Miley Cyrus who use it as a lifestream. Aside from the popularity of YouTube, the site exploits the most powerful branding medium of them all, video.

    The reason why video is so effective in communicating your personal brand is because your audience will already feel like they’ve met you by the time the video is over.  With video, you get a sense of who someone really is based on their voice, their face and their body motions.  Video (video) can support your branding efforts like no other medium on the web.

    1. Brand your profile

    In order to build your personal brand on YouTube, you have to decide how you want to position yourself.  If you already have a brand (such as “financial expert for baby boomers”), then carry it over onto your YouTube channel to make it consistent with your other web properties.  Channels that have multiple faces should be branded under a topic or a company.  Channels that only have one face and voice should be branded under a full name.  This is extremely important to understand because you can’t change your channel name at a later date. 

    keithferrazzi youtube image

    Choose a channel name: Depending on your branding strategy, you could choose your full name, your company’s name or a unique “show” name for your YouTube channel.  For instance, if you want to brand yourself as an expert in your field, you might want to do it under your own name.  The URL you will receive in return for a successful registration on YouTube is

    Profile setup: Just like with Twitter, LinkedIn and Facebook, filling out your profile is important because it will allow people to locate you on a platform where millions of people are competing for attention.  You are able to upload an avatar or use a screenshot that they give you from your latest video.  Use the avatar/professional picture that you have everywhere else.  You also get to add a single URL, which should be the website that best represents you as a brand, such as your blog or LinkedIn profile.

    Channel information: Most people don’t know that there are different types of accounts you can choose on YouTube.  If you’re an expert in your field, then I recommend selecting the “Guru” account type because you can use a custom logo and add links.  To access this page go here.

    Customize your channel: Log into your account and view your channel as it currently stands.  On the top right of your screen, select “Switch to Player Mode.”  This will change your current display to the newer layout, where people can view your latest video and select any other ones that they want to watch from the sidebar.

    Channel title and tags: Where it says “Edit Channel,” you should click on “settings” and then give your channel a title, such as “Mike Smith’s Internet Marketing Show.”  On the right, you’ll want to type in tags that reflect your video content, such as “marketing” and “mike smith” because that’s how people will find your material while searching.

    Themes and Colors: Under “Themes and Colors,” find the colors and overall look that align with your website, blog, business card, PowerPoints, etc.  You can also upload your own background image and change fonts and colors.  There are websites that have free YouTube designs that you can use too.

    Modules: Now you want to go to “Modules” and check all options because comments, recent activity, and friends are all important if you want to build a community around your YouTube brand.

    Latest video: The last thing you want to do is to click on “Edit” on the top right of the screen and where it says “Featured Video,” select “Use the Most Recent.”  This way people will be viewing your latest video automatically.

    Now that have presented your audience or future audience with a legitimate profile and design on YouTube, you’re ready to start developing videos that will put your brand in the spotlight, while helping you build your business.

    2. Create remarkable videos

    Content is king and on YouTube, the only true way to be successful is to have content that is worth spreading.  Typically, this means it has to be either really funny or extremely interesting.  Here are a few examples of remarkable content. Video isn’t for everyone and you shouldn’t fool yourself if you know you’re introverted and shy. 

    Video equipment: I recommend either using a web camera from Logitech (Logitech Z523) ($99) or a Flip Ultra HD ($200).  The flip is higher quality, but the webcam allows you to do video chat or live video in addition to regular videos for YouTube.

    Advanced video equipment: If you’re really serious about creating a video show on YouTube, then you may want to invest in a sounds system, amplifier, lighting, and other professional tools that will make it look professional.

    Produce content: The best part about taking videos of yourself is that if you don’t like the end product, you can delete it very easily.  I recommend that you shoot multiple videos at once and then cut the ones that don’t work well.  Make sure all of your videos fall under the theme of your YouTube channel and that you fill out the title, description and tags for each.  In the description of each of your videos, there should be a link back to your blog or website because the people that watch your video might have never heard of your brand before.

    Once you have about five or six videos, you will want to start promoting both your channel and each video to your audience.

    3. Promote your videos

    When promoting your channel and your videos, you’ll want to use the network that you already have before you start to get creative.  In the past year, YouTube has streamlined the sharing process through various social networks. 

    obama youtube image

    Facebook Application: Using the YouTube Video Box Application on Facebook, you can add your videos automatically on your profile page or your Facebook Fan Page.  This is a great way to give each of your videos additional visibility without additional labor.

    Autoshare on Facebook, Twitter and Google Reader (Google Reader): Go to your YouTube account settings and click on “Sharing.”  In this menu, you can automatically syndicate your YouTube updates (such as when you upload a new video) through Facebook, Twitter and Google Reader.  Before you check all three off, please understand who your audience is on each social network.  For example, if you share your professional videos on Facebook, where only your college friends are, then it might be awkward.

    Add your blog: Go back under YouTube account setting and click on “Blog Setup.”  This will allow you to link your blog (WordPress (WordPress).com/org, TypePad (TypePad), Blogger (blogger), etc) with your account.  This feature will enable you to post your videos on your blog directly in just a few simple clicks.

    Embed your videos: If you have a blog or traditional website (corporate or personal), you can embed one or more videos from YouTube on it.  YouTube embedded videos give you options, such as a border, different size arrangements and a variety of colors.

    Link to your channel or videos everywhere you can: The more links you have to a video, the higher it will rank when keywords are searching in YouTube or in Google (Google).  Also, more links typically means more traffic to your videos, which helps build your brand.  Link to your channel and videos from your resume, from your social networking profiles (possibly as a graphic icon), from your email signature, from your presentations and everywhere else.

    YouTube isn’t going anywhere.  It’s one of the most trafficked websites in the world and it’s a great place to get started with online video.  Even though many of your videos might not get 100,000 views, the important thing is that you can leverage that video content and share it on all of your branded properties.  Your YouTube channel can become a very important asset to your brand, one that provides your authentic voice and appearance like nothing else can.

Making Social Media a Tool, Not a Distraction

Making Social Media a Tool, Not a Distraction

It’s becoming clearer and clearer that social media can be an incredible tool for everything from enterprise research to customer service. And as many companies are finding out, social media can help improve your bottom line too.

However, there is a flip side, especially for employees sitting in front of computers at their desks or cubicles: it can also become a distraction. For some entrepreneurs, it’s tough to see how interrupting coding sessions with tweets or browsing the Facebook News Feed can be productive to business.

The reality of the situation though is that social media is just like any other tool: it can make a major impact in the right situations, and it can do harm as a time sink. Therefore, your goal should not be to discard social media, but to figure out how to make it a powerful tool, rather than a useless distraction.

Making a Plan, Setting Goals, and Executing

The key to making social media a useful tool is to have a specific plan and a goal for how you want to use it. Many small companies don’t enter the social media realm with a plan, but instead expect tweets and YouTube videos to equate to more traffic and more sales. That just isn’t how social media works.

Instead, understand your needs. Do you need more traffic to your website, or are you looking for more brand awareness? Do you want to prevent bad press before it happens, or are you more interested in creating a community that will generate good press? Always pick your goal first.

Once you have a goal, set a plan, just like you would for any other business objective. Make sure you set up metrics to measure success and implement tools that will help you measure ROI. That means tracking clicks with a tool like or checking your Facebook Page’s analytics every week.

Finally, just execute. Don’t be afraid to reach out, make mistakes, and be vulnerable. Even if you make a mistake, customers will forgive you if you’re transparent. Just ask Facebook, which has made many blunders, but has overcome them and continues to grow.

Tips for Avoiding Social Media as a Distraction

Social media doesn’t have to be a distraction, but you should adhere to some rules to avoid it becoming a time sink:

-When you need to concentrate on an intensive task like coding or writing, close up the social media tabs and apps (and email if you can).

-Many times employees turn to social media when they’re bored, so constantly give them work that challenges and inspires them.

-Have a clearly defined social media policy so employees aren’t left wondering what’s acceptable and what is not. Here are some tips on building a social media policy.

-Prioritize. Sometimes social media outreach has to take a backseat to more pressing needs. know when that occurs.

Original Article
Image courtesy of iStockphoto, Madmaxer

The Synergy of Search and Social Media – from

The Synergy of Search and Social Media

OCTOBER 15, 2009

Two is better than one

Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media.

The research firms found a 19-percentage-point lift in searches on the campaign brand among users who saw social media relevant to the brand in addition to the campaign’s paid search ads compared with those who were exposed only to the search placements. And there was a further 13-point lift among those exposed to social media influenced directly by the brand.

US Internet Users Who Search on Campaign Brand Terms, by Ad Exposure, 2009 (% of total)

“Every day consumers express their intent via search. Now, we better understand how that intent is established via social media and the interplay between the channels,” said Chris Copeland, CEO of GroupM Search—The Americas, in a statement.

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The effect was even more pronounced when it came to searches for product terms rather than brand terms. Users were almost three times as likely to search after seeing influenced social media plus paid search, compared with paid search ads alone.

US Internet Users Who Search on Brand Product Terms, by Ad Exposure, 2009 (% of total)

Consumers exposed to paid search along with influenced social media also had a 50% increase in click-through rate on paid search ads. Organic search click-through rates were higher, too.

“This finding provides strong evidence that investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase,” said Graham Mudd, vice president of comScore.

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