Posts Tagged ‘seattle see’

How Reviews Benefit Your SEO & Your Social Media Marketing – Seattle Marketing Tips

Building your digital marketing strategy usually requires working in a great deal of different marketing techniques, and SEO and social media marketing are both very complementary to each other. While you probably already know that, one strategy affects both, as well as conversion and sales, and could be one of the most important strategies for companies with products to sell. That strategy? Reviews.

Whether you’re hiring a Seattle social media company to drive traffic and leads, or doing it yourself, your reviews greatly affect every part of your online marketing efforts, which makes them incredibly important.

hook-881444_960_720

How Reviews Affect Search

If you have a quality SEO company, then they’ve probably already put you on Google Local, and have likely started generating review strategies for your Google Plus and for your Facebook page. When users search for businesses in a specific location (I.E. Digital Marketing Company Seattle, Washington) on Facebook or on Google, they get back local search results based on businesses that have put their locations into the database. Here’s the important part. Your customer reviews show up in live search. If you have good reviews, this can greatly increase your conversion rate, because you automatically look more trustworthy.

How Reviews Affect Social Media

You probably already have some idea that reviews affect your social media. Social justification, or visible support for the brand, makes consumers much more likely to purchase, even if they’ve never heard of your brand before. For example, Amazon made more than $1 billion after introducing the “Was this review helpful” button, because users felt that individual reviews were that much more powerful. Pages with more reviews show up as more authoritative and more trustworthy, because users like popular opinion. Whether these reviews are on products, the entire business, or services doesn’t really matter.

How to Generate Reviews

The most important part of using reviews as part of your local Seattle social media or SEO strategies is that you shouldn’t use fake reviews. High quality reviews, from people who have actually used the product or service, are much better than any amount of fake, glowing reviews. If you’re on a social platform like Google or Facebook, the fake reviews can be removed, your account can be suspended, and you lose trust with your buyers if they catch you. Instead, using techniques like following up on an order with an email asking for a review, offering incentives in exchange for a review, using a slip or form in the package to remind users to review, or asking people in person is the best way to go. No, not all of your reviews will be glowing, but in an age where consumers know about fake reviews, it’s actually better for sales to have a small amount of negative reviews than to have all 5 star reviews. So, real reviews actually benefit you more than fake ones, even if they’re 3 or 4 star instead of 5.

Do you want to learn more about tactics for boosting your leads or sales? Talk to Rory Martin, a local Seattle social media company, and ask for your quote, or a consultation.

Share/Bookmark

How to Drive Traffic to Your New Website with Search – SEO Tips for Seattle Businesses

Driving traffic to your website, blog, or webshop is important if you want to make the site useful and profitable. However, this can be more difficult than it sounds, especially with over 1 billion live sites on the Internet. With most of the Internet’s traffic directed towards social media and well known sites, getting even a small chunk of visitors for your site can seem daunting. Luckily, there are dozens of strategies you can try to get traffic to your website, even if you’re a relatively new business, or have just launched your site.

Local Search Marketing

localSeo

Search marketing is one of the most commonly used and one of the most misunderstood forms of marketing, partially because it changes so frequently. Search marketing is controlled by search engines like Google, Yahoo, and Bing, who each have their own search algorithms that control what comes up when someone looks for something. Because there are so many websites, it is almost impossible to come up for a general topic, so you have to use search phrases. Search phrases are long keywords, like “Banana cream pies in Redmond, Wa”, these keywords can be local, with a city or state reference, or fairly general. If you have a brick and mortar shop, you usually want to use location keywords, and research them, do the searches yourself, and then create valuable content utilizing those keywords. Adding yourself to Google Places, registering your business on Yelp, and writing about local events and things to do can also help.

Content Marketing

Content marketing is a form of marketing that uses content, and it’s part of your SEO, your social media marketing, and will affect your click-through and conversion rates. Content is important because it convinces readers to click, persuades them to keep reading, and if you end it properly, might lead them to making a purchase, or visiting your business. The majority of your content should be for informing readers while appealing to search engines, making sales unfortunately has to come second to traffic, but you can use calls to action and content on other parts of your website, such as product descriptions or menus, or if you sell food, pictures to make sales for you. The basic rules include:

  • Headers should be tantalizing enough to click
  • Content should be organized and easy to navigate
  • Content should not be spammy, useless, or keyword stuffed (the reader should come away feeling as though it was a valuable use of their time)
  • Focus on quality first, search second, sales third

Test Everything for the Best Results

Testing, analyzing, and using data to improve your marketing and efforts is the only way to boost results. By putting out two versions of your landing page, you can see which gets more traffic, but also which makes more sales. You can test ads to see which performs better, A/B test keywords and long tails to

Get Professional Help

If you’re new to digital, or even focused on another priority, like running your business, marketing online can be stressful, time consuming, and difficult to get right. That’s why you should consider paying a professional to handle your marketing for you. Just make sure you discuss your needs, budget, and ROI (return on investment) requirements before you get involved with any sort of marketing efforts. Seattle SEO companies offer plenty of returns, as do social media marketers, so long as know what your goals are, and choose the right company.

If you want to know more about SEO, content, or social media marketing for small business, contact Rory Martin for information.

© Copyright © 2012 Rory Martin Inc.