Posts Tagged ‘seattle social media marketing rorymartin’

Get the Most Out of Your Branding – Twitter Cover Photos

Branding is one of the first marketing steps that a company usually takes. The basic questions asked start with ‘How do we want the customer to feel about our company?’ ‘What tone should the company take?’ Often, the answers to these questions boil down to a few words. Sporty. Out-going. Friendly. Professional. Trust-worthy. Wholesome. Everything which a company then does in terms of marketing, advertising and other forms of publicity and outreach are then done with this brief in mind. This used to be relevant mostly to print media, but, nowadays, we have to consider social media branding.

At the most basic level, social media branding is similar to regular branding. The most instantly recognizable aspect of a business is usually their logo, and this should be used somewhere predominate. For Twitter and Facebook, where users have updates scrolling past them faster than they can read, it’s best to have the company logo as the profile photo. It’s easier to spot a recognizable picture in a list of updates than it is to even skim-read users names.

However, now that both Facebook and Twitter have implemented ‘cover photos’, it’s possible to get creative with your homepage. Your Twitter profile picture will appear in the center of the Twitter cover photo, so using a team photo will often result in someone’s face being obscured – but it might be possible to use this to a humorous advantage.  For example, we’ve seen some pretty creative cover “hacks” like this one from Ryan Seacrest

This juxtaposition shows you exactly who Seacrest is in his cover photo.  Just make sure to estimate spacing for your tagline and webpage.

The cover photos on Facebook and Twitter are an incredibly useful tool when it comes to social media branding, as businesses are no longer limited to just a 180×180 square company logo. Cover photos can be used to indicate the purpose of the company in a fun and interesting way, or to show people interacting with the company in a positive way.

Have you integrated the new Twitter cover photos into your branding strategy?  Check out some quick twitter branding we did for artist, Wyly Astley!

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What Can Social Media Marketing Do For Your Business?

There are plenty of businesses who jumped on the social media marketing bandwagon, set up accounts on every platform they could name, and then expected followers to appear and sales to skyrocket. When this doesn’t happen, many companies give up on social media, claiming that it “doesn’t work”. And they’re right. Just joining these platforms won’t “work” to make sales, there is so much more to be done before that will happen. It may even be that a company never achieves a direct sale from their social media presence. Why is this? What does social media marketing actually achieve?

The first thing to understand is that regular people don’t use social media as customers. They use it as a way to connect, and as we’ve seen through the Social7 program, they use it to build community. People use Twitter to talk about what they’re thinking, when they’re thinking it, and read their friends thoughts too. They use Twitter to catch up on the latest global news, and to feel a part of a larger conversation. People use Facebook to see what their friends and family have been up to, to share cool, funny links they’ve found, and to upload and view holiday snaps. People don’t tend to head to Twitter or Facebook thinking, ‘I’m going to make a purchase today, let’s see what’s being sold on Twitter and Facebook’.

This is why sales streams don’t “work”; because businesses are using social media the same way they would use a billboard or a banner ad. These methods of advertising tend to have captive audiences – commuters stuck in traffic or sat on trains, blog audiences & website visitors. Social media is all about choosing whose updates you see. When someone agrees to Like or Follow a company which then pushes the hard sell, the Unfollow button is right there, waiting to be pushed.

The key to a business having a presence on social media is to first understand why people are there in the first place – as connectors. People like to share what’s going on in their lives, and they do this on social media. They might @ mention the brand of a great dress they bought, or a new brand of ice-cream they tried, or even where they got their concert flyers printed. Their followers click through the mention, see the brand’s feed, and maybe go to their website. Social media is really about giving current customers the capability to be brand ambassadors. Companies can leverage the networks of their client base in order to gain wider brand exposure, and potential new customers – even without hundreds upon thousands of actual followers. And this is how social media “works” to create sales.

Do you use social media to promote your business? How do most people interact with you on these platforms? Are you thinking of using social media marketing? Get in touch with our Seattle web marketing experts to arrange a consultation today.

 

Make the Most of Linkedin for Your Business

As a web design and web developmentsearch engine optimizationsearch engine marketing and social media marketing firm, we like to keep on top of the trends – and exploring trends on LinkedIn is no exception.  We stumbled across this article that boasts 10 LinkedIn Tips for Professionals, that says:

Despite the hype over Twitter and Facebook, Linkedin offers the greatest opportunity for professionals to make connections that lead to business.

We agreed with Ian Brody’s article, especially the following tips

1. Don’t make your profile look like your resumé.  Brody says that the number one temptation when setting up a LinkedIn profile is to fill in all those prior job slots, but that’s ineffective where LinkedIn is concerned.   The business connections that you’re looking for are going to want to see solution-oriented details.  Add the business name and title, leave out things like,  “managed four people who perform business-related tasks.”   Explain where you went above and beyond the basic job task, improved something, saved money, or where you were excelled and were just plain awesome.

2.  Find Connections – Know your Strategy.  LinkedIn is social, and there are a lot of professional networks on LinkedIn, where you can flex your knowledge and show off your skills – for example, you might find us in the LikeSocialMedia.com group.  Of course, like any social network, it’s best to get a feel for the pulse of the community.  Listen, watch and learn; find out what other pros in your industry are doing and saying and be cautious at first about sharing dissent.  Like anywhere (or any social network) first impressions are lasting impressions.   And Ian Brody notes, “Create a connection strategy to build valuable discussion.”

3. Ian Brody suggests updating your status to remind people what you do, and what you’re currently working on.  If you connect with a lot of people, staying current with status messages can do anything from help you connect with someone who’s looking for YOUR expertise to keeping you up to date on news in your field, to helping you and your brand grow in ways that your clientele are looking for.

What do you think readers?  Have anything to add to Brody’s tips for LinkedIn?


If you’re curious about how to use LinkedIn for your business, contact RoryMartin.com to find a strategy that fits your social networking needs, as well as the social tools that simplify your social media integration.  We offer a comprehensive set of services from website design and web development to search engine optimization and search engine marketing and social media marketing.  If you need creative ideas, easy implementation, and a limited investment into your social media campaign, RoryMartin.com has experts available to assess your needs, provide excellent customer service and innovative marketing tactics before you’ve even signed a contract.

The State of LinkedIn

Have you ever wondered how LinkedIn actually affects your business?  Ever asked yourself why LinkedIn is important to your company’s potential?  At RoryMartin.com, we’ve been researching ways for businesses to use LinkedIn to build a better social media strategy.

The State of LinkedIn 2011

Having your business profile out there on the web WILL help increase your organic search results, so if you’re not optimizing sites like LinkedIn, you’re not fully optimizing your search engine potential.   LinkedIn also helps your business look more complete, and is an established tool for reputation management – especially through customer testimonials.

LinkedIn is also a powerful tool to analyze your company and its connections through your employee network. An article on Mashable notes that, “…it will automatically calculate your company’s median age, top schools, and other companies that they are well-connected to.”  This can be effective for recruiting job candidates, and networking in your industry.  Through LinkedIn you have the ability to post polls, and receive answers, letting your business know what your clients are interested in, and keeping you up to date on industry standards.

If you’re curious about how to use LinkedIn for your business, contact RoryMartin.com to find a strategy that fits your social networking needs, as well as the social tools that simplify your social media integration.  We offer a comprehensive set of services from website design and web development to search engine optimization and search engine marketing and social media marketing.  If you need creative ideas, easy implementation, and a limited investment into your social media campaign, RoryMartin.com has experts available to assess your needs, provide excellent customer service and innovative marketing tactics before you’ve even signed a contract.

 

The World, in Social Networks

We found a cool infographic from Vincenzo Cosenza’s blog (Vincos.it) showing the world in Social Networks.  Vincenzo says,

Facebook is slowing gaining users around the world (almost 700 millions) establishing its leadership in 119 out of 134 countries analyzed (in this edition I’ve added Ethiopia and Tanzania).

Europe has now became the largest continent on Facebook with 205 million users…

It’s interesting to look at how these numbers have changed this year.

World Map of Social Networks

Facebook is by far the social network winner here, so we encourage our clients to make sure they have a solid presence on Facebook and are actively engaging their customers.   Need to know what goes into your Facebook strategy?  In this article we tell you how to make an impact on Facebook.

RoryMartin.com is that secret weapon that will revolutionize the way you engage with your clients and end-users. We offer a comprehensive set of services from website design and web development to search engine optimizationsearch engine marketing and social media marketing for companies large and small.

The Periodic Table of SEO

We found something cool today – from the folks over at SearchEngineLand, who say:

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.

They put together the Periodic Table of SEO to help readers get a visual idea of what goes into producing the right ranking factors that make your website shine.   At Rory Martin, we take all the factors into consideration when we’re building a strategy for SEOonline marketing and social media management.  Since we often talk about how important SEO and Keywords are to your website’s value, we figured you (our readers) would be interested in this graphic too!  (Click the image for a larger view)

As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media MarketingRoryMartin.com is dedicated to helping you find the right tools to optimize your website, and bring you the most exposure to help your business succeed.

Trend Forecast: Social Media’s Immediate Future

social media trends

There are big trends happening in Social Media right now, from the use of scanned location check-in points, to social commerce. It can be hard to navigate the trends but we’ve compiled a few of the most common themes into 3 predictions on where social media is headed in second half of 2011.

Social, Mobile Entertainment –
Games have moved onto mobile devices, now that smartphones are relatively inexpensive, prevalent and readily available. Social media is giving users a way to take their entertainment on the go. Now instead of filling out a crossword while commuting, you may use Words With Friends. Or you might make a game out of being in the right place at the right time through Foursquare – ousting your friends, and letting people know where to find you. It’s a way to stay connected with other users while managing a busy lifestyle, from Facebook gaming to sharing last night’s football or Mad Men highlights over Twitter, even watching YouTube videos via an Android application. It’s entertainment to go, and integrating more social technology into your business and website will make it much more appealing to social media users.

Scanning, Scanning, Scanning –
When you’re using check-in services like FourSquare and the Facebook places application, you may be able to scan a barcode or QR code, checking you into your location on relevant social sites. With the emergence of social scanning, it’ll only be a matter of time until you can scan a barcode, which adds a “Like” to the business’s Facebook Page, or pulls up the latest Yelp Reviews and Groupon coupons for the location you’re at. It’s a business strategy – integrating social media and marketing in an easy-to-use way.

Mobile Workplace –
As smartphones become better and faster, we’re seeing users move from laptop to mobile (as desktops have been pushed out of the way for smaller, lighter ways to work-on-the-go). This means websites need to plan for mobile content that will load quickly on a mobile network. Businesses should start looking for ways to accept mobile payment, and will have to consider dynamic pricing to keep up with supply and demand. And since smartphones often double as media storage devices, it won’t be hard to keep your PowerPoint presentations handy for your next business meeting.

These are a few of our predictions for the coming year – companies will want to work these trends into their social media marketing strategy.  At RoryMartin.com we do the research on tips, tricks and tools of the trade when it comes to SEO, online marketing and social media management. As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media MarketingRoryMartin.com can help you build a Social Media Strategy that reflects your unique brand and meets your business goals.

Tips to a Stellar Social Media Strategy

As social media becomes a key component in online marketing, businesses who aren’t creating and implementing stellar strategy may be left in the dark. Social media creates buzz around your business; and as your company becomes more visible, social media drives traffic to your business or website. With a solid strategy, you’ll have a chance to talk to new and interested audiences, while ultimately becoming more user-friendly. We’ve curated a few key tips to make your social media plan succeed:

Listen: Social media is a communicative tool. As with any form of communication the best thing you can do is listen. Listen to your audience, your competitors, and people you want to work with. Listen, or look for conversations that you want to be a part of. Listen to, and watch social media influencers and keep track of ways that you can contribute to become an authority. There are tools that you can use to monitor these conversations, and track keywords, once you determine which users and conversations are relevant to your business. But above all things it’s best to determine who your target audience is, and why they want to be a part of your sphere.

Once you have a clear line of sight it’s time to…

Plan: Social media influence *can* happen organically, but for a business it’s best to take the bull by the horns. Listening to the buzz happening in the social media world will help your business determine your social media goals and objectives (these should tie in to your businesses goals and objectives). Plot out which social media sites you’d like to use and the contacts you’d like to gain. Define your strategy, the people who will implement that strategy, and how they/you will engage with your audience. Plan out the time it will take to implement this strategy, so you don’t waste time splashing around in the metaphorical social media pool. Create a social media calendar that coincides with that strategy, so you’ll know what kind of content to create and when. As Margaret Thatcher once said, “Plan your work for today and every day, then work your plan.

And while you’re doing all this planning, remember that the best connections are personal, human connections so you’ll need to…

Engage: Be a part of the conversation – the HUMAN conversation. Creating relationships in the social media world is important to creating trust between your brand and the world. Develop a deeply human relationship with your audience, and your audience will reward that relationship. Show them that your business is a team of actual, relatable people, not just a big logo run by a bunch of robots. For example, a set of auto-tweets won’t be nearly as effective as coming up with relevant content that varies from day to day. That’s not to say your auto tweets aren’t important, but that you should also respond to the influencers, audience and industry relevant to your business. If it’s relevant to both your contacts and to your businesses goals, it’s a conversation your business needs to be a part of.

And if all else fails, you can check back to RoryMartin.com where we’ll continue to write about tips, tricks and tools of the trade when it comes to SEO, online marketing and social media management. As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, RoryMartin.com can help you build a Social Media Strategy that reflects your unique brand and meets your business goals

Social Media Marketing – The Value of Business Blogging

There is a common misconception among business owners as to the value of business blogging. Many believe that they do not have time to effectively implement a Social Media Marketing campaign or that there is little return on investment. RoryMartin.com a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing can help you build a marketing strategy that reflects your unique brand and meets your business goals.

A corporate blog is a marketing asset and therefore, an asset to your business. Properly executed, a blog will continue to drive traffic and leads to your business over time and should be viewed just like Search Engine Optimization, a due diligence process that is not a short term experiment, but a long term investment.

There are many reasons to consider a business blog.  By delivering fresh, compelling, keyword-rich, original content you will bring users back to your site on a regular basis, helping increase awareness for your brand and driving your site up in ranking. In addition to gaining search engine ranking and generating leads, blogs engage your current customers and place you in a position to provide thought leadership to your industry, strengthening your brand.

Optimizing a blog that engages customers and prospects while furthering your company’s mission and business objectives, is much like optimizing a website. By implementing search engine optimization, your blog can rank much higher than static website pages in the search engine results. Over time, this drives up the ranking of your company website.

In order to measure Social Media ROI you must define clear measurable goals. RoryMartin.com’s online marketing campaigns deliver both measurable revenue as well as ancillary brand building benefits for your company.   It is important to understand the value of a visitor. Each visitor becomes one of three things; a browser, an influencer or a transacting customer.  A transacting customer delivers immediate financial impact which can be measured as ROI. Browsers and influencers are measured as ancillary even though they directly affect your financial bottom line, just not in the immediate sense. Their value falls into the category of non-actualized potential.

Some of the most substantial benefits of a social media campaign will be difficult to measure directly. There is no concrete financial value that can be assigned to reputation management, branding and customer service. However, every business owners knows those values are indispensable.

Five Leading Contributors to Facebook Fan Value

As growing audiences migrate to social networks like Facebook, a brand’s ability to connect and influence these customers must shift from traditional marketing strategies.

Facebook offers a great platform for developing stronger relationships with your customers. Facebook fans represent a significant opportunity to drive revenue enhancement, brand, and loyalty without incurring the considerable cost-per-person of conventional marketing.

The five leading contributors to Facebook fan value are:

  • Product Spending
  • Brand Loyalty
  • Propensity to Recommend
  • Brand Affinity
  • Earned Media Value

How you interact with your Facebook fans is more important than the number of non-engaged fans your page has. So the question is how to manage this platform to build loyalty and generate sales? Fans are an extremely valuable segment of the Internet audience and should be addressed with specific strategies to nurture their ongoing participation and influence. RoryMartin.com offers comprehensive Social Media Marketing services to help your company tap into the power of social media.

Facebook Strategies Allow for a Discernible ROI That is Not Allowed by Most Other Approaches.

  • More than 10 million users become fans of pages each day.
  • On average fans spend an additional $71 on products for which they are fans compared to those who are not fans.
  • Fans are 28% more likely than non-fans to continue using the brand.
  • Fans are also 41% more likely to recommend a fanned product to their friends.

RoryMartin.com helps clients educate their markets and build brand awareness while winning and retaining customers with engaging and impactful websites and web marketing. As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, RoryMartin.com can help you build a Social Media Strategy that reflects your unique brand and meets your business goals.

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