Posts Tagged ‘Seattle social media’

Using Social Media to Reach Millennials – Seattle Social Media Tips

Millennials may be regarded as the ‘future’ of the Seattle market, but research and statistics show that they already make up a great deal in terms of purchase power and influence. Nationwide, millennials have some $200 billion in purchasing power, which is nothing to ignore. More importantly, while they’re difficult to reach through traditional marketing venues like ads, generation Y is extremely active on social media, and open to brands who want to engage. If you’re a Seattle business, here’s what local Seattle social media experts have to say about connecting with millennials via your pages.

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Be Authentic

Studies by the Boston Consulting Group show that most millennials value authenticity over any pitch or marketing gimmick. Unlike generation X, millennials want to see brands who consistently stick to the same ethics, and preferably who’s morals and behaviors mirror their own beliefs. While not always possible, being authentic is essential

Solve Problems

It’s not enough to share your products or even just funny articles and photos on your social media, you also have to solve problems. Whether that’s campaigning for social justice, helping with problems that millennials face, offering tips and advice, or a combination of all three is up to you. Millennials respond to social media that offers real value, interact more, drive up engagement, and then remember you more when they need something. This shows most often when you engage with and help consumers solve problems with your own products or services, and then watch as they turn into customers.

Don’t Share Content to Be Viral

No content is born viral. Sharing things with catchy titles but poor content is no longer enough to guarantee views, money, or sales. Instead, make sure that everything you share is relevant, interesting, or useful. If it’s not one of those things, it shouldn’t matter how shareable it is.

Customer Support

A study interviewing over 1,000 millennials showed that one of the things they value most about a business is availability and quality customer support. This means that not only do you have to be highly responsive (as in, the faster your reply to messages, the better), you also have to be polite, professional, and informative. Even if consumers aren’t exactly helpful or polite, you should always be as professional as possible when replying to them. You’ll also want to set aside at least two or three times during the day to respond to social media questions, or download apps for your social pages and try replying as quickly as possible during your day. Because many social media patrons are researching businesses they are planning to visit, this can benefit you even if you’re a brick and mortar Seattle business.

Personalize and Customize

One on one is the new trend, for both marketing and customer support. Personalizing your responses, making sure that every customer asking something receives individual attention, and giving everyone a good experience is extremely important, especially in today’s age where peer reviews mean more than expert ones. Taking the time to offer a personal experience means that customers will feel more important, even if that personal experience is just you replying to them on their comments on your Google + page.

If you don’t have time to handle the time consuming task of using social media to market to millennials, a Seattle social media company like Rory Martin can take care of the details for you, so you just have to worry about your real life customers.

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Using Instagram to Market Your Business – Seattle Social Media Tips

Instagram is one of the largest social media platforms out there, and unlike Pinterest, is incredibly mobile. With more and more users on their phones, promoting yourself on an active, mobile friendly website is becoming incredibly important. For local Seattle businesses, that can sometimes mean leaving YouTube and other slow-to-load social media sites for their desktop marketing, and moving to more tablet and phone friendly sites like snapchat and Instagram. Because Instagram is by far the more valuable for marketing, we’ll discuss how local Seattle businesses can integrate it into their marketing tactics.
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Don’t Forget to Hashtag

The hashtag is as much a part of Instagram as it is on Twitter, so don’t forget to use it. Find out which brand relevant and local hashtags you can get involved in, and try to join in. Remember not to hijack hashtags, as that wont’ get you anywhere.

Share Fun Photos

Instagram is all about photograph and short, 15 second videos. Essentially, it’s perfect for an audience with a low attention span. If they’re scrolling through their feed, you want to attract their attention enough to get them to stop, double tap, and maybe even visit your profile, before going back to their feed. What can you share? Art, style, humor, inspiration, and sales. Most businesses use Instagram as a sort of lookbook or style book, think a mobile magazine that updates constantly, instead of once a month.

Don’t Just Post Pictures

It’s easy enough to post pictures, especially if you’re in the food, fashion, or sports industry, as all of these have a huge following on Instagram. Instead, you should figure out how to get involved with your local community. Local Instagram challenges, local hashtags, and interacting with stars in the niche (I.E. Irene Papas if you sell yoga gear), can help you with promotion, gaining followers, and building your brand value.

Post Regularly

The golden rule of social media is to post often, and to do so regularly. Create a flexible posting schedule that has you putting up at least 5 photos a week, and usually closer to 10. You don’t want to spam your feed, but you also want to keep people interested and let them know you’re still there.

Watch Trends

Just like Twitter, Instagram has trending hashtags. Watch them, get on them, and sit back to see traffic coming in. You might not make any sales off of trends, but you can jump on the bandwagon and find followers that you might later turn into customers.

Don’t Forget to Reward Followers

The easiest way to convert social media followers to customers is using incentives, but you don’t want to overdo it. Taking special occasions like a business anniversary, a follower milestone (I.E. 1,000, 2,000, etc.) and turning them into giveaways can give you leverage for building your fanbase and followers. Simple “regram and tag three friends to enter + you have to follow the page” giveaways can generate a great deal of followers. You can also offer coupons and discount codes to Instagram followers to help boost their conversion into actual sales.

Don’t Pay for Followers

An Instagram follower has no value as a follower. It is just a number. Furthermore, most Instagram users are smart enough to know that if you have 10,000 followers and no likes or comments, you’re probably faking it. Avoiding the temptation of paying for fake followers builds your trust.

Interact

Take five to fifteen minutes a day to interact with your followers on Instagram. Follow people who interact with you a lot, and try not to spam anyone. A lot of people are highly active on Instagram and they will see if you’re just pasting the same comments onto everyone’s photos. Take a few minutes, make a few meaningful engagements a day, and keep building on that.

Instagram is a rapidly growing platform, and while not valuable to every business, it works well as a marketing platform for many. If you need help with Instagram or other social media management in the Seattle area, contact Rory Martin for a consultation.

Does Social Automation Work? – Seattle Social Media Marketing Tips

Does Social Automation Work? – Seattle Social Media Marketing Tips

Social automation is incredibly popular, especially for businesses, and on pages where posts have to go up frequently and regularly. Automation is the process of scheduling posts for as far into the future as you want, so that you can schedule everything at once and then sit back and wait for engagement. While there are pros and cons, Seattle social media marketing specialists have a lot to say on the subject, and not everything is negative.

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Automation Suits Some Platforms Better than Others

One thing to consider is that some platforms work considerably better with automation than others do. For example, Facebook pages are often fine on their own with just automated and scheduled posts. However, real time posts always perform the best because you are live, talking about topics as they come up, and able to respond quickly to boost engagement and improve consumer trust.

A Mix of Real Time and Scheduled Posts Perform the Best

While you probably don’t have time to do all of your posts in real time, you can always mix them up. Sharing relevant news and hot topics, or asking questions about ongoing events is a great way to spice up your page and make it seem more relevant, while you can always schedule in content for fixed events, blog and product promotion, or specific items that you know you want to post about at that time. Mixing things up allows you to cut down on the work without losing your relevance.

Don’t Forget to Engage

The biggest problem with social media automation is the post and forget syndrome. This is where you schedule in a bunch of posts to Google, LinkedIn, Twitter, of whatever other social media platform you are using and then never check back. Even if you’re always busy, you should have the apps for your platforms installed on your phone so that you can quickly check and interact with your page every time you get a few free minutes. Boosting engagement improves your pages authority, consumer happiness, and the value of your page.

Remember to Share and Interact with Other Businesses

While it may be tempting to make your page all about you, this is a big mistake, especially on content centric platforms like Twitter. Make sure you tweet, share, +1 and like items from your competitors, industry experts, and make sure you add in a little bit of fun.

Do Mix up Promotions

If you’re promoting an event, blog article, new product or company achievement, make sure you mix up and change the messages about it. You can share the same posts to Twitter much more frequently than any other platform, but you still want to avoid too much repetition, especially if you have a small customer base. Keep in mind that you can share the same blog post with multiple messages to Google, Facebook, Twitter, and LinkedIn, just try to make each one unique. You can also keep tweeting the same post an a few hour basis for the first week after you’ve written it, and then move on to once a week after it’s no longer fresh. While there’s nothing wrong with sharing the same links, you have to keep it interesting because people will be seeing the same post.

If you want help with your social media promotion beyond simply scheduling a reminder into your HootSuite, Buffer, or Sprout Social, consider talking to Rory Martin for a professional and local Seattle social media consultation.

Launching on Social Media for Startups | Seattle Social Media Tips

If you have a startup then launching on social media could be a crucial part of your success. While many businesses were formed before the Internet was even an idea, today it plays an intrinsic role in the daily life of more than 85% of Seattleites, who use Internet at home, and the more than 58% who use social on the go with smartphones. Because social media is such a normal part of life, using it can greatly boost your company hype, product sales and pre-orders, even before your launch. If you’re ready to get started with your social media campaign, the following Seattle social media tips can help you with your launch.

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Prepare and Create a Strategy

The most important part of any social media plan is to prepare, decide on your audience, prepare content and create a strategy. While you might not know how to do all of this, having each of these items ready to go before you start your campaign ensures that you know when to share, how often to share, and who to share to. If you create tweets, social media posts, photos, infographics and any videos you want to share in advance, then you ensure that they are shared in a timely fashion. A social media strategy tells you when to post, where to post and why you should be doing that, because it bases content posting and responsiveness on analytics and data based around your target demographic. It also plans out interaction for you, whether for targeting locals, getting people on the street engaged with QR codes or posters. Most of the time, you should also plan for visibility enhancing giveaways, raffles or similar to boost your hype.

Get Involved

One of the most important things about launching on social media for the first time, whether you’re a startup or an established brick and mortar company, is getting involved. Inviting your contacts, your network and your family, friends and employees to get involved is the best thing you can do for your marketing. While it’s not all there is to it, it can definitely help with jumpstarting interaction and helping you with ranking and visibility.

Target Your Customers

While anyone can drive engagement on social media with enough time, you want to target people who will make you money. Even if you’re a non-profit organization, your goal should be turnover, and targeting everyone won’t do that. Research your demographic, plan accordingly and make sure that every item you put out on social targets those people. While this isn’t always possible, you want to ensure that the people most likely to buy your products or services actually see you on the web.

If you want help with your launch, then a Seattle social media company or professional manager can be the difference between no shares and a viral product. Rory Martin has experience with launching companies, media and hype campaigns and building product interest before a launch. To learn more, check out our Whitepapers.

Seattle Social Media : How Many Platforms Do You Need?

Social media is all the rage and if you follow it, you know that Seattlites frequently hop from one trending platform to the next. Whether it’s Snapchat, Ello, or Yik Yak, or any of a dozen other social media sites popping up around the web, you might be encouraged to join the platforms in order to expand your social media reach and customer base. But with dozens of social sites, which do you join and how many do you really need?

The Truth About Trend Sites

One important thing to consider is whether or not a trend site is really going to stick around and be valuable for your company. If you have the time to invest in another social media site, or are hiring a Seattle social media manager to do so for you, then you can join trending websites, but many of them eventually go the way of MySpace or end up like Line in that they are primarily niche platforms. For example, if you are primarily selling shoes and the niche audience is primarily for business you might not have much luck.

How Much Time Do You Have

One of the most important considerations when deciding on how many social media platforms you need is how much time do you have? Do you have the time to post to, engage with, and interact on five social media platforms? If so, then go ahead and open them. Unfortunately, if you don’t have the time, you will most likely end up with sporadic posting, no engagement, and very little actual benefit. While a Seattle social media management company can help, it’s important to consider your time budget there as well. You have to be engaged enough to make social media profitable, but you have to invest enough time that it also remains profitable. The truth is that for the most part, that means using a select few carefully chosen sites that fit your business and your demographic.

Do You Fit the Niche

Many social media platforms like Ello, Line, and Instagram are niche platforms, meaning that they are really only suitable for one type of business. For example, Instagram is a good platform if you sell clothing, want to advertise a restaurant then Instagram offers a good solution. On the other hand, if you’re selling business services, you won’t have much luck.

The Basics

At the end of the day, you can usually successfully establish your online media presence with one to five platforms. Anything over that, and you may be taking it a bit overboard. If you have multiple platforms, you’re likely to be sharing duplicate content, not engaging with your followers, and degrading the value of what you already have. If you want just one social platform, Google Plus or Facebook are a good essential. Twitter, Instagram, and Pinterest add to those basics with a few additional options. However, you should check with your Seattle social media management company to find out which is right for your business.

 

Seattle SMM Tips: Do Share Campaigns Really Work?

If you spend any amount of time on social media, but especially Facebook, then you’re going to see a share campaign. Usually, these campaigns go along the lines of “Like and share this post and our page to win this item”. Or, if on Twitter, “Retweet and Favorite this post, and Follow our channel to win this item”. These share campaigns are popular, offer a reward in exchange for a behavior by a consumer, and are frequent across almost all types of social media. If you run a social media page for your business, you might be wondering if you should do the same thing, and what, if anything they will do for you. The following include tips from a professional Seattle SMM (Social Media Marketing) company, explaining exactly what share campaigns are, what they can do, and why you might want one.

What Can a Share Campaign Do?

The main goal of any share campaign is usually to build followers. No matter which social platform you’re on, the share campaign is aimed at reaching more people to build an audience of interested persons. Share campaigns can:

  • Increase page followers
  • Increase page visibility
  • Boost your social ranking
  • Boost exposure
  • Increase traffic to a website
  • Create leads
  • Create signups

Negatives of Share Campaigns

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Unfortunately, while you can build an audience with a share campaign, it isn’t going to be up to the same quality as a natural audience. Because many people will try to win things, even if they won’t consider buying them, not all of your new followers will even be interested in your product or service. Second, many people who participate in share campaigns just want free things, which means that some of your new followers may drop off in the weeks and months after your campaign ends. Furthermore, many of them will not want to buy your product. Therefore, while share campaigns can drive massive amounts of publicity, they won’t necessarily make you any money.

Pros of Share Campaigns

Share campaigns are the single easiest way to get your product a lot of exposure and quickly. Whether you’re offering a small prize or a big one, the more people who share your product, the more people who will see it. The more valuable your prize, the more people who will share it. So, essentially, if you have 1,000 people on your channel, and 30 of them share it, and 2 of each of their friends share it, and so on, you can quickly generate a large amount of shares within a relatively short amount of time. Because the average person has roughly 100 friends, give or take, this can quickly add up to a lot of exposure.

Share campaigns are not advantageous for everyone, especially if you’re operating on a very local basis, or have something that most people won’t buy because of a giveaway. For example, if you have a shoe store with a very specific type of shoes that no one else has, doing a share campaign can get you an audience, and can get people interested in sales. If you are a gardener giving away free fertilizer, then you can use a share campaign to bring people to your page, so that you can market to them later in order to push sales.

Will a social share campaign benefit you? The best route is usually to discuss your expectations and your needs with a local Seattle social media manager or marketer to see what they recommend.

How Seattle Social Media Management Can Help You With Your 2015 Business Goals

Whether you’ve set sales goals or customer goals, chances are that you want to grow your business for 2015. For many businesses, that may involve identifying new demographics to market to, spending thousands on costly radio or roadside ads, and hoping that consumers will come in. For others, it means appealing to a different kind of consumer by hiring a Seattle social media management company to run a campaign to boost sales. If you’re wondering how that works, let’s discuss what you get.

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Professional Marketing Plans and Strategies

Whether you want to increase your consumer base or drive actual sales, a social media marketing team can help you do it. When you first hire the team, they will sit down with you to discuss your options, various strategies, and specifics such as offers and promotions that they may want to use as part of the campaign. Then, they will design a campaign around your needs, your budget, and your time constraints, to create a marketing plan that will drive you the consumers and sales that you want within the set time period. Because planning and strategy are most of what’s responsible for a successful campaign, this is essential for reaching your target number of consumers or sales.

Local Knowledge

You know one part of your local customer database, a professional Seattle social team knows most or all of it. They also know the online areas and hotspots where they can best market your business, know local hashtags, know pages and websites where they can promote you, and know how to reach your intended audience. The largest reason that many small businesses fail on social media is an inability to reach their target audience, and with a professional company, you completely avoid this problem.

Why hire a Social Media Management Company?

When you hire a Seattle Social Media management company to come in and take over or create your social media accounts, you’re hiring a professional to market, manage, and quality check for you. You’re also getting the advantage of a trained team of professionals who know how to market, who know how to create sales plans, and who have pushed hundreds of thousands of consumers and likes in the past. While you could hire a full time social media manager for your company, this only works if you need a full time manager, and if you’re ready to pay the often high costs associated with a quality manager. Sure you could pay anyone minimum wage to do it, but they would not have any of the marketing experience or acumen that comes with hiring a professional.

Social media is a great way to reach a nearly unlimited audience, or to reach a very select target audience in your local neighborhood depending on your plans. A Seattle social media management team can help you to get in touch with that audience, and to convert them into customers using marketing strategies and offers. If you want to know more, schedule a meeting or call us to discuss your needs, or visit our Whitepapers to see how we’ve helped other local Seattle businesses.

Seattle Social Media Management: Social ROI

We’ve all seen posts and videos go viral on social media and make their owners thousands or in some cases, even millions. But, how does the return on investment of the web hold up for small, every day Seattle businesses who often have considerably less to spend on promotion and marketing. If you’re wondering whether Social Media Marketing even has an ROI, then you’ve probably never had a professionally managed social campaign. There are dozens of ways to make money off of social, but most small businesses just end up spending and sometimes wasting time on their social media. However, Social ROI does exist.

How Does Social ROI Work?

Social ROI, or return on investment, mostly results from sales generated through your social campaign. For the most part, this means that you have to use analytics and tracking to ascertain where you’re sales are coming from, how many click-through’s are coming through from your pages, and how many of those clicks are turning into sales. The easiest way to generate social revenue on a page with a lot of active followers is to post a discount code. When people use the discount code, you earn social revenue. For example, a restaurant shares an offer on their page where social users can show a coupon on their phone, or print it out, and come in to get free drinks. So, for example, if13 people come in with the coupon, you’ve generated 13 sales, even at a discount. If you offer a bring a friend or a referral discount, you can generate new customers. For example, if you offer a 30% discount to new likes to the page, new followers on Twitter, or to new email subscribers, you can create social revenue from entirely new customers who have never been to your business before. If you have a website with online items, driving sales becomes even easier, because you can build up a fan base who expect to see sales, promotions, and items that they want to buy.

How Do You Get There?

If you have a social media page of any kind then you know that there’s a big difference between ‘social ROI’ and getting there. Managing and growing a page is a lot of work, especially if you don’t know what you’re doing. The trick is to be consistent, offer valuable information on your page in addition to sales and promotions, answer questions and be helpful, and add in a little interest through memes or photos. Growing a customer base organically isn’t always easy, but you can also direct old customers there and encourage them to post on your wall or leave a review, which means that others will see you.

Seattle’s social media managers have been creating a visible profit for local businesses for years, and there’s no reason why you can’t see the same benefits. Hiring a professional social management company gets you the benefit of a properly managed social channel, so that you can experience as much ROI as possible. If you want to know more about having a professional social media manager help your business, contact us today to discuss your needs, or your goals.

What Seattle Social Media Can Learn from Ello and Anti-Marketing

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Ello? What is it? It’s the thing that suddenly everyone seems to be talking about. Despite a March launch amid nearly zero fanfare, Ello has suddenly skyrocketed into fame and is currently one of the most talked about social platforms on the web. As something where most people do not yet have a profile and therefore no friends if you do have a profile, it’s not something that most people would expect. The truth is that Ello skyrocketed into a hot topic because of anti-marketing in the wake of Facebook’s many flagrant privacy and personal violations. Ello’s promise of no ads, no tracking personal data, and no selling personal data to big companies appeals to the many disgruntled social users who are, quite frankly, sick of having their personal data used for ads. The result is a clamor for invites, even though very few people seem to have one.

What is Anti Marketing

To better understand the concept of why Ello is currently so popular, let’s talk about anti-marketing. This is the concept of using a companies current policy, branding, or advertisement against them. GreenPeace does it almost constantly when they attempt to show the world how uneconomically friendly a company does. Usually they use logos and convert them into something a little less brand friendly. Essentially, anti-marketing is a form of brand-sabotaging, by using their policies or advertisements to point out flaws in the company, or to prove that your company is better. In Ello’s case, that’s the promise to not sell data or display ads in opposition to Facebook’s very ad-heavy platform. But anti-marketing isn’t the only reason Ello is currently so popular.

Ad-Free and Service Culture

One really major thing about users is that they like service, they enjoy clean, user-friendly environments, and they often find ads annoying. In fact, the click-through rate on banner ads and popup ads is depressingly low for advertisers. Ad-free is something that users see as a luxury, and more and more apps and now websites are beginning to integrate it into their business plan. Why ad free? How do you make money selling ads if you’re not charging for your product? For example, if you have an ap and you offer it for free or nearly free, you might think that you stand little chance of making an income without ads. However, apps and games like Whatsapp have long proven this theory wrong. Whatsapp had over 45 million downloads for free the first year, and 99 cents per year following. They did not display ads, but instead made money off of extras and additional sales. Many other web services, especially online games use this same business module to make considerably more than they would with ads, and without annoying their customers. So is Ello. They intend to sell additional site services to users who want to do more with their page. These services are wildly popular because they offer a solid service that is valuable and not annoying. In addition, Whatsapp has not spent a single penny on ads.

What you, and other Seattle social media managers can learn from it is that you don’t necessarily have to use a multi-thousand dollar marketing program to succeed, especially on the web. What you need is a great campaign that recognizes your target audience and your competition and then uses every bit of information you have to create a website, social media page, and brand that appeals to that demographic. Most consumers respond better to strong branding, value, and honest practices then they do to any amount of mass media marketing, although you shouldn’t abandon the latter.

Seattle Social Media Tips: Paid, Owned, & Earned Marketing

Digital marketing is quickly becoming one of the most important outlets for businesses that want to grow themselves, but most users don’t understand the differences between various types of online marketing except that some are free and some are not. Understanding various types of media is important for Seattle businesses that want to promote themselves in a digital setting, mainly because understanding means that you can use it to create strategies that work.

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What is Paid Media

Paid marketing includes most basic paid advertisements including PPC, banner ads, and paid coverage such as a paid blog or article on a popular website.

What is Earned Media

Earned media is media or marketing material that you earn without paying for. Examples include press release coverage, coverage in a local newspaper, unpaid coverage or reviews on blogs, and user shares. Earned media is often accomplished by sharing valuable information and data, such as infographics and videos, doing something noteworthy, or reaching a press worthy milestone. Earned media also includes partnerships, offering free content in exchange for a review, and generally any sort of PR efforts.

Owned Media

Owned media is the least important of these three, but still important for digital marketing. Owned media includes any media content or hype created by the company for the company. For example, a blog posted on the business website is a great example of owned media.

How to Use Them

While the ideal for almost any business would be to create a great deal of earned media through viral content, the truth is that it is rarely that simple. For example, earned media is usually either paid or owned media, which may confuse you at first until you realize that you have to create content that is either yours or have someone else create it for you.  The most common reasons that content goes viral is social sharing, which also means that you have to first get users to see it. Essentially, unless you already have a fairly large number of visitors to your company blog or YouTube channel, then paid media in the form of posting your content elsewhere, or paying for advertisements, is the best way to go to create earned media.

So earned media, which is created from shares and interest in your topics, is typically generated from paid media. The result is a marketing strategy that should include both paid and owned media options, both with the intention of created earned media through shares and additional coverage.

Any good local social media strategy will include paid and owned media with a marketing strategy for creating earned media. If you want to make it happen for your business, you need a Seattle social media company that knows how to work with all three to create results. Hybrid campaigns are the most successful option, and also the most logical. Companies ranging from General Motors to Orange are taking advantage of campaigns that maximize the use of every type of media, and you should be to.

Contact us to find out more.

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