Posts Tagged ‘sem vs soe’

The Difference Between SEO and SEM – Seattle SEO Tips for SMBs

SEO or search engine optimization is a term that almost everyone knows, even if you don’t understand what it does. SEM is a less popular term that means Search Engine Marketing, and while it can include SEO, there’s a lot more to it. If you’re just getting into search, or are planning to hire a Seattle SEO company to help you with your search traffic, then it is important that you understand the differences.

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What is SEO

SEO or Search Engine Optimization requires working with Google, Bing, and Yahoo standards to create a website that is most likely to come up in search. By creating a site that is high quality, following guidelines for search engines, utilizing keywords so search engines know what the page is about, and increasing your authority, you can influence whether or not search engines show your pages. This is hugely beneficial for making sales, driving traffic, or creating leads.

What is SEM

Search Engine Marketing is subtly different from SEO in that instead of only directing efforts towards search engines, you’re also putting some effort into converting searchers into traffic. For example, if you’re coming up on the first page of Google but not really getting any clicks, you’re probably doing something wrong with your search engine marketing. By tweaking the title, meta description, images, and reviews, you can improve the click rate so you can get more traffic. Of course, search marketing can also include PPC (Pay Per Click) to help you capture keyword searches for a specific item.

Why is this important?

Technically you need both SEO and SEM to really succeed or capture as much of a keyword as you can. Combining conversion techniques and search engine optimization is crucial if you want your SEO results to be valuable. For example, you need the page to be highly relevant to the search once the user clicks on it. If it isn’t, you’ll have wasted your efforts.

In addition, you need your Seattle SEO company to work with you to create relevant SEO content. If you’re marketing to high level companies then you have to work with keywords that they would use, and if you’re working with budget consumers, you have to work with keywords they would look up. It doesn’t matter if you’re #1 on Google for “Top 5 Digital Displays” if you’re product is a digital advertising displays, because most users who find your keyword won’t want anything to do with your actual product. SEM is about relevance to the user, not just coming up in search.

Creating a great search campaign requires a knowledge of both SEM and SEO, and you’ll have to consider your specific user demographic, budgets, and location in order to properly select targeted keywords. The good news is that if you have a Seattle SEO company, they will do the work for you, just make sure they understand that you want to talk to consumers as well as to search engine bots.

Want to learn more about how SEO and SEM can help your business? Contact Rory Martin for a free consultation or quote.

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