Posts Tagged ‘SEM’

How Reputation Management Affects Your Search Engine Results Pages

Whether you’re running a local, international, or even online only business, your website rankings in search affect your traffic and your sales. Even if you’re just marketing to local consumers who look your business up online with their phones shortly before visiting your brick and mortar shop, you need to come up in search engine results pages (SERPS) and you have to look good in those SERPS.

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Reputation management is one way to work towards achieving both at once, and while management is not the end of your SEO dilemma, it will help your optimization process.

What is Reputation Management

Reputation management is the process of attempting to control the information online about your brand so that if anyone searches for you, they see good things. This can involve working to improve your brand and improve customer support to naturally generate a great brand image, spot correcting or working issues out with unhappy customers, replying to bad reviews online, getting bloggers and social media gurus to review and talk about your products, improving your SEO so that your pages and not your competitors pages come up first in search, and using reviews as part of your strategy.

Using Reviews – Reviews are the easiest part of reputation management for SEO providing you have a great product or service. All you have to do is distribute your products out to people with blogs (trafficked blogs, don’t waste your money on random blogs), YouTubers, Instagrammers, and anyone else with influence. If you’re a local company in Seattle, you do, of course, want to approach local bloggers and influencers, and you can use a variety of sites like Klout and Tomoson to find them. You can ask for reviews on Amazon, any of your sales platforms, your website, Google Plus, your Facebook page, and on blogs, just try not to ask for everything from the same person.

Solving Problems – It’s also important that you work to manage and control problem posts that come up in search. For example. If you’ve purchased a business and you have a bad review from 5 years ago on the top of search, users reading that review won’t have any idea that you’ve changed management, or policies. You’ll have to correct the issue, which in that particular case, means getting your pages and other reviews on top of search instead of that bad review.

  • Approach any customer complaint as seriously as possible as soon as they voice it. Try to solve the problem before it becomes a major issue.
  • Get everyone involved, and ask customers how they would rate their experience before they leave your store or website. Just don’t be annoying.
  • Offer free returns or replacements on products if they are broken, damaged on arrival, or not what was expected.

Getting Help from a Local Seattle SEO Company

Search engine optimization is a lot of work, and unless you’re not doing anything else, you probably don’t have the time or the experience to do it correctly. Local is also the best way to go, because you’ll be able to meet in person, hold the company accountable, and ensure that you’re on the same page without having to worry about time zones, not being able to get in touch, or similar issues. A local Seattle SEO company will also be able to help you with local trends, search terms, and location and micro location based terminology, which will help your site. They could also be familiar with your local competitors, local reviewers, and local websites you can contact to get reviews or a mention.
Want help with your search optimization? Contact Rory Martin for a free quote on your SEO.

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