Posts Tagged ‘seo’

How to Boost Your Local Seattle SEO With Evergreen Content

Local search optimization requires that you consider a lot of factors, and that you optimize your entire website to come up in search. Content is a small part of that, but you can use it to help to ensure that local potential customers can find your website. More importantly, evergreen content is one way that you can ensure that happens. Seattle businesses face a lot of competition, and evergreen content helps you to tackle two important issues, branding and search optimization.

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What is Evergreen Content

Quite simply, evergreen content is any content that is not dated. News is a great example of dated content. Evergreen content is designed to remain relevant for as long as possible, covers a general subject on a topic that does not change frequently, and is helpful to your customers. Great examples include a guide to fitting shoes for a shoe store or an introduction to your locally sourced ingredients for a restaurant. You can focus on offering helpful content, answering questions, and creating information for local visitors.

Evergreen content focuses on relevance first.

This is the direct opposite of news content, which often is only relevant within a few weeks of being published. You technically want some of each type of content.

How to Create Evergreen Content that Performs Well in Search

One of the most important considerations for evergreen content is that it has to perform well in search. This means tailoring your topics, content, and word usage towards what your potential customers are looking for. Understanding consumer needs allows you to meet those needs with content directly or indirectly related to your customers.

For example, if you frequently have customers asking you how to size your clothing without coming in to a store, you could very easily create a guide, a video, or a blog post that explains how to do so. By talking about your local store, mentioning where you ship to, and telling people where to come into your store, you include the local optimization.

In addition to using evergreen content to answer questions, you can also provide industry knowledge (such as locally sourced, eco-friendly, etc.), care guides (Caring For Walnut Furniture in Seattle Weather), beginners guides (How to create your own website), and case studies (How well our customer did after hiring us). Your three main concerns should be readability, relevance, and optimization. If you don’t see the title and want to click on it to read it, your potential customers won’t either. You also want it to fit into your business and tie into your products. If you’re a shoe store, a leather care article isn’t hugely relevant because the majority of people looking for the content won’t be looking for shoes.

Finally, you should research local keywords to find out what your customers are looking for.

Tips for Creating Great Evergreen Content

  1. Create topics based around questions, the basics of a subject, care, or other niche relevant ideas that will be just as relevant a year from now.
  2. Make sure that your topic is something your user will want to read
  3. Brainstorm ideas, read similar content items on the Internet, and create an outline that covers as much of the topic as possible. Remember that long-form content typically ranks better for evergreen content.
  4. Research keywords
  5. Create a plan for integrating optimization. Do you want to talk about your local business? Or talk directly to local consumers?
  6. Feel free to introduce content in multiple formats. Including a video or an infographic with a blog can be extremely helpful.
  7. Don’t write for experts (unless all of your customers are experts), use simple language, and try to offer something that only can offer (such as unique advice).
  8. Rather than writing one long post, consider writing multiple shorter posts divided into topics and link them together like chapters. This allows each page to function individually in search, and allows you to comprehensively cover a topic while still dividing it up into accessible posts that each tackle a very specific subject. For example, if you are talking about how to refinish walnut furniture, you could divide it into steps, and write a full blog post for each.

 

Evergreen content allows you to drive traffic to your website by putting up information that your potential customers are looking for. For this reason, it is crucial that you research so that you understand what they are looking for.

If you need help with local SEO or other on-site optimization, contact Rory Martin, a Seattle SEO company for more information.

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SEO For Businesses – What You Do & Do Not Need

SEO is a buzzword that almost everyone knows but few people actually understand. And, for the most part, that’s okay. Specialized internet marketing tactics aren’t really your business, and they shouldn’t have to be. But, it is important that you understand enough of SEO to make the right choice when hiring a search optimization or search marketing company to help you market your business.

First, unless your business is not making any money, you probably won’t have the time to run a complex search engine optimization strategy for your website. But, you should know the basics.

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Search Optimization Is Just the Beginning

The first and most important thing to understand about your search optimization is that it’s just the tip of the iceberg. Many people mistakenly assume that SEO is a matter of using the right keywords, ketting backlinks, and you’re done. That isn’t true, although it may have been in 2009.

Google’s most recent search algorithm, Hummingbird, used a wide variety of data and signals to direct searches, and your keywords are just one of those.

You also have to utilize other marketing strategies including:

Mobile Optimization – Check your mobile optimization, and consider using Google’s free tool to test mobile load times, speed, and other data.

Content Marketing
– A quality content strategy will drive traffic, help you to convert leads, and will build your reputation as a voice or brand authority in your niche. It’s also a great basis for starting your search optimization strategy.

Brand Strategy – Your brand strategy is crucial to making a sale once you get traffic. If you can’t convert leads into sales, there is no point in creating them in the first place.

SEO ties into each of these strategies, in Google’s Hummingbird, Yahoo Search, and Bing Search.

What About Keywords?

Keywords are becoming less and less important as algorithms are able to increase their ability to scan content to see what it is about. You still want to make sure that readers and search engines know what content is about, but keyword optimization is significantly less important than it used to be.

And Backlinks?

Backlinks are still important, but if you do it the wrong way, you will likely be blacklisted on Google. If your SEO firm is offering hundreds of links a day or mentioning directories and comments, back away quickly and save your website. Black hat tactics like link farming are extremely harmful to your site, and are unlikely to ever be beneficial in the future. The best practice, build natural relationships to build links.

So What Is Involved in SEO?

Search engine optimization involves over 200 different practices including content optimization, search marketing optimization to improve click through rates, content wording, offering quality content, understanding user needs and what Google thinks those users need, backend optimization, website speed, website quality, inbound links, social media, and much more. Moreover, because these signals are constantly changing, it’s important that you have you someone who knows what they’re doing, and has the time to stay updated, on your marketing team.

Choosing the right SEO company to help you out means paying attention to their strategies, what they’re offering, and making sure that they stay up to date on changing Google and Bing search engine optimization strategies. You want someone who knows that SEO is more than keywords and backlinks, and who can show you their results from their previous clients.

If you want to learn more about our processes, see some of our case studies, or get a quote for your search optimization, contact Rory Martin

What is Negative SEO Linking & What Can You Do About It?

Most business owners have enough trouble with SEO without stopping to consider that negative SEO is a thing, but it is. While you can use search engine optimization best practices to increase the likelihood of coming up first on Google (or at least on the first page), your competitors, enemies, and even people you don’t know exist can use SEO worst practices to get your site flagged, lowered in SERPS (Search engine results pages), and otherwise blacklisted by search engines.

This process usually involves links, which were formerly a great way to boost your ranking. Today, having hundreds of links coming in from spammy sources and comment boxes can actually hurt your ranking a great deal. That’s why it’s called negative SEO.

You most often see it in competitive niches, so if you’re local to Seattle, your competitors aren’t media savvy and aren’t going to stoop to that level, and you don’t operate on an international level, then it’s not something you have to worry about. But, you should still know what to look for, and what you can do about it, because negative SEO can and will hurt your ranking. These tips from Seattle SEO experts will help you get started.

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How to Stop a Negative SEO Attack

A negative SEO attack is mostly visible when you see dozens or hundreds of inbound links, mostly coming from low quality sites. You can see this if you regularly check your inbound links. Alexa Tools, Ahref, Open Link Profiler, Moz’s Open Site Explorer and Link Profile Tool, and a number of other sites all allow you to check your backlinks.

You can also get notifications if you’re being flagged for spammy inbound links by going to Google Webmaster Tools and enabling email alerts for all issues under Preferences.

You can monitor these links, and then use Google’s Disavow tool to tell Google that you want to completely disregard them linking to your site. You can do this simply by copy and pasting the URL into the Google Disavow tool located here. However, you should keep in mind that this could hurt your site ranking, especially if any of the inbound links you disavow was hurting it.

You’ll also want to watch your existing links, because companies that are willing to pay link to you from spammy sites are probably willing to create fake accounts similar to your own and message your existing backlinks and ask to remove the link. This is rare, and not as big of a problem, but it’s always good to monitor your inbound links.

Links can make or break your site’s value. Google’s complex search engine algorithm weighs the value of your site based on the number of inbound links, the quality of the site linking to you, and the sharability of your content. If you only have a few thousand inbound links and someone starts even a small negative SEO campaign against you, it could actually hurt your ranking. The best policy is to be careful, don’t make enemies, and don’t use these techniques yourself, because it will invite others to use them on you.

If you want to know more about search engine optimization strategy, or need help with your own brand’s optimization, contact Rory Martin, a local Seattle search engine optimization company, for more information.

How Reputation Management Affects Your Search Engine Results Pages

Whether you’re running a local, international, or even online only business, your website rankings in search affect your traffic and your sales. Even if you’re just marketing to local consumers who look your business up online with their phones shortly before visiting your brick and mortar shop, you need to come up in search engine results pages (SERPS) and you have to look good in those SERPS.

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Reputation management is one way to work towards achieving both at once, and while management is not the end of your SEO dilemma, it will help your optimization process.

What is Reputation Management

Reputation management is the process of attempting to control the information online about your brand so that if anyone searches for you, they see good things. This can involve working to improve your brand and improve customer support to naturally generate a great brand image, spot correcting or working issues out with unhappy customers, replying to bad reviews online, getting bloggers and social media gurus to review and talk about your products, improving your SEO so that your pages and not your competitors pages come up first in search, and using reviews as part of your strategy.

Using Reviews – Reviews are the easiest part of reputation management for SEO providing you have a great product or service. All you have to do is distribute your products out to people with blogs (trafficked blogs, don’t waste your money on random blogs), YouTubers, Instagrammers, and anyone else with influence. If you’re a local company in Seattle, you do, of course, want to approach local bloggers and influencers, and you can use a variety of sites like Klout and Tomoson to find them. You can ask for reviews on Amazon, any of your sales platforms, your website, Google Plus, your Facebook page, and on blogs, just try not to ask for everything from the same person.

Solving Problems – It’s also important that you work to manage and control problem posts that come up in search. For example. If you’ve purchased a business and you have a bad review from 5 years ago on the top of search, users reading that review won’t have any idea that you’ve changed management, or policies. You’ll have to correct the issue, which in that particular case, means getting your pages and other reviews on top of search instead of that bad review.

  • Approach any customer complaint as seriously as possible as soon as they voice it. Try to solve the problem before it becomes a major issue.
  • Get everyone involved, and ask customers how they would rate their experience before they leave your store or website. Just don’t be annoying.
  • Offer free returns or replacements on products if they are broken, damaged on arrival, or not what was expected.

Getting Help from a Local Seattle SEO Company

Search engine optimization is a lot of work, and unless you’re not doing anything else, you probably don’t have the time or the experience to do it correctly. Local is also the best way to go, because you’ll be able to meet in person, hold the company accountable, and ensure that you’re on the same page without having to worry about time zones, not being able to get in touch, or similar issues. A local Seattle SEO company will also be able to help you with local trends, search terms, and location and micro location based terminology, which will help your site. They could also be familiar with your local competitors, local reviewers, and local websites you can contact to get reviews or a mention.
Want help with your search optimization? Contact Rory Martin for a free quote on your SEO.

How Reviews Benefit Your SEO & Your Social Media Marketing – Seattle Marketing Tips

Building your digital marketing strategy usually requires working in a great deal of different marketing techniques, and SEO and social media marketing are both very complementary to each other. While you probably already know that, one strategy affects both, as well as conversion and sales, and could be one of the most important strategies for companies with products to sell. That strategy? Reviews.

Whether you’re hiring a Seattle social media company to drive traffic and leads, or doing it yourself, your reviews greatly affect every part of your online marketing efforts, which makes them incredibly important.

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How Reviews Affect Search

If you have a quality SEO company, then they’ve probably already put you on Google Local, and have likely started generating review strategies for your Google Plus and for your Facebook page. When users search for businesses in a specific location (I.E. Digital Marketing Company Seattle, Washington) on Facebook or on Google, they get back local search results based on businesses that have put their locations into the database. Here’s the important part. Your customer reviews show up in live search. If you have good reviews, this can greatly increase your conversion rate, because you automatically look more trustworthy.

How Reviews Affect Social Media

You probably already have some idea that reviews affect your social media. Social justification, or visible support for the brand, makes consumers much more likely to purchase, even if they’ve never heard of your brand before. For example, Amazon made more than $1 billion after introducing the “Was this review helpful” button, because users felt that individual reviews were that much more powerful. Pages with more reviews show up as more authoritative and more trustworthy, because users like popular opinion. Whether these reviews are on products, the entire business, or services doesn’t really matter.

How to Generate Reviews

The most important part of using reviews as part of your local Seattle social media or SEO strategies is that you shouldn’t use fake reviews. High quality reviews, from people who have actually used the product or service, are much better than any amount of fake, glowing reviews. If you’re on a social platform like Google or Facebook, the fake reviews can be removed, your account can be suspended, and you lose trust with your buyers if they catch you. Instead, using techniques like following up on an order with an email asking for a review, offering incentives in exchange for a review, using a slip or form in the package to remind users to review, or asking people in person is the best way to go. No, not all of your reviews will be glowing, but in an age where consumers know about fake reviews, it’s actually better for sales to have a small amount of negative reviews than to have all 5 star reviews. So, real reviews actually benefit you more than fake ones, even if they’re 3 or 4 star instead of 5.

Do you want to learn more about tactics for boosting your leads or sales? Talk to Rory Martin, a local Seattle social media company, and ask for your quote, or a consultation.

The Difference Between SEO and SEM – Seattle SEO Tips for SMBs

SEO or search engine optimization is a term that almost everyone knows, even if you don’t understand what it does. SEM is a less popular term that means Search Engine Marketing, and while it can include SEO, there’s a lot more to it. If you’re just getting into search, or are planning to hire a Seattle SEO company to help you with your search traffic, then it is important that you understand the differences.

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What is SEO

SEO or Search Engine Optimization requires working with Google, Bing, and Yahoo standards to create a website that is most likely to come up in search. By creating a site that is high quality, following guidelines for search engines, utilizing keywords so search engines know what the page is about, and increasing your authority, you can influence whether or not search engines show your pages. This is hugely beneficial for making sales, driving traffic, or creating leads.

What is SEM

Search Engine Marketing is subtly different from SEO in that instead of only directing efforts towards search engines, you’re also putting some effort into converting searchers into traffic. For example, if you’re coming up on the first page of Google but not really getting any clicks, you’re probably doing something wrong with your search engine marketing. By tweaking the title, meta description, images, and reviews, you can improve the click rate so you can get more traffic. Of course, search marketing can also include PPC (Pay Per Click) to help you capture keyword searches for a specific item.

Why is this important?

Technically you need both SEO and SEM to really succeed or capture as much of a keyword as you can. Combining conversion techniques and search engine optimization is crucial if you want your SEO results to be valuable. For example, you need the page to be highly relevant to the search once the user clicks on it. If it isn’t, you’ll have wasted your efforts.

In addition, you need your Seattle SEO company to work with you to create relevant SEO content. If you’re marketing to high level companies then you have to work with keywords that they would use, and if you’re working with budget consumers, you have to work with keywords they would look up. It doesn’t matter if you’re #1 on Google for “Top 5 Digital Displays” if you’re product is a digital advertising displays, because most users who find your keyword won’t want anything to do with your actual product. SEM is about relevance to the user, not just coming up in search.

Creating a great search campaign requires a knowledge of both SEM and SEO, and you’ll have to consider your specific user demographic, budgets, and location in order to properly select targeted keywords. The good news is that if you have a Seattle SEO company, they will do the work for you, just make sure they understand that you want to talk to consumers as well as to search engine bots.

Want to learn more about how SEO and SEM can help your business? Contact Rory Martin for a free consultation or quote.

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What’s Involved in Backend Optimization? Seattle SEO Help

If you’re hiring a Seattle SEO company to help you with your search engine optimization, then you’ll probably come across a few new terms. If your SEO company is any good, then one of those terms should be backend optimization. While it is important that your SEO service offer this type of optimization, it’s also important that you understand what is included, so that you can decide if you want to pay for it or do it yourself, and so you can understand what it is you’re paying for. We’ll go over the basics here, but services may vary slightly from company to company, so be sure to ask your company for an exact list of services provided if you aren’t sure.

What is Backend Optimization?

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Backend optimization involves the back end of your website including site structure, html, meta data, site tags, and your server. By optimizing your website speed descriptions, pages, and architecture for search, you not only conform to best practices for coming up in search, but also ensure that search engines are able to find you and as many of your pages as possible.

Site Hierarchy

Site hierarchy or architecture is important for your SEO because if it’s not organized, search bots won’t be able to find all of your pages, and therefore your pages will not come up in search. Best practice involves creating a quality sitemap, ensuring that all of your pages are linked into a category or menu, and making it easy to find pages from natural links within the site. This ensures that search bots like Google’s bots can follow your pages and track natural links to new pages, and add them to search results.

Meta Data

Meta data is easy to abuse, so it is important that you approach it with care. By optimizing your site keywords, descriptions, photo descriptions, and information, you can help your website come up in searches for relevant content. Of course, over-use of meta tags and data is usually flagged as spam by large search engines like Google, so you don’t want to go overboard.

Website

Your site speed, URL history, the quality and location of the server you are on, and various elements of your pages, such as how many links you have per page and how many ads you have on the page all affect your on-site SEO. It is important that you optimize this so that you come up in search. For example, Google prefers to rank websites which load in 3 seconds or less, as most mobile users will click the back button if the site isn’t loaded in that time. In addition, having too many ads on the first screen of your page (known as the fold) can count against you and make your site look spammy. Other issues, like bottlenecks in your server, php issues, and even too many incoming or outgoing links can affect your website’s SERPS (Search Engine Results Pages).

Backend SEO handles all of these features, and many more. It’s called backend, because usually, the work is done on the technical side of your page, rather than on visible content and photos. While you won’t notice it as much as you will notice optimizing your text for keywords, it can be considerably more valuable to your site.

Want to learn more about backend SEO? Contact Rory Martin to find out what we can do for you.

5 Search Principles for Your Seattle SEO Strategy

SEO or Search Engine Optimization is one of the most popular and most recognized forms of internet marketing other than PCP, but many businesses fail to utilize it correctly. While SEO requires a lot of expertise to fully master, you can get by with the basics, so long as you utilize them correctly. If you’re just getting started with your SEO campaign, you should consider hiring a Seattle SEO company to help you with the strategy and planning, but the following five principles will get you started.

Keywords

Everyone knows that keywords are important for SEO, and that couldn’t be more true, especially if you’re trying to do localized Seattle targeting. Long tail keywords, mentioning your city, neighborhood, and even street can all help you come up in specific searches for local businesses, which is highly beneficial for small and medium businesses. The most important thing to do is research your keywords, make sure you integrate them without being spammy, and use them as naturally as possible.

Quality Content

Several search engines including Google and Yahoo now value quality, informative content as part of their search algorithm. They judge this by how well your content answers questions, as well as how long people stay on the page, whether or not they backspace and visit another page, and so on. Essentially, it is in your best interest to provide quality content that keeps visitors on your page for as long as possible.

Meta Data

Some meta data has been overused and used for spam, so you do want to be careful with it. However, meta descriptions and meta headers have value not only in that Google sees them, but also in that searchers see them. When you have a header that is too long for search, visitors see a cut off snippet of it in search. When you don’t have a meta description, they see the opening lines of your content. Creating an informative summary of your content, and a short, catchy title will help with boosting clicks. You also want both to summarize what your content is about, and use keywords for Google.

Backlinks

Backlinks are another SEO technique that has been spammed and must, therefore, be approached with caution, but it’s still one of the most valuable tactics you can utilize for long-term results. Search engines use backlinks, or links from one site to another, as votes to see how important the website is. Therefore, the more of them you have, the better your site will rank in search. However, links have to add value, be natural, and hopefully come from websites that have their own influence and ranking.

Image Tags

Image tags affect your search ranking by allowing images to come up in search, telling Google that you have relevant images in your post, and allowing users to find you based on image searches. This can be especially valuable if you have products, because you can tag them with appropriate short and long-term keywords, write a description that tells searchers what it is, and get traffic based on users looking for inspiration on the product you are selling.

There are over 200 different SEO principles and considerations, and you have to consider them all if you want to rank a larger business in the long-term. A Seattle SEO company can help with ensuring that you are on the right track by performing an audit, helping with your SEO strategy, and helping with implementation if you need it. To learn more, contact Rory Martin for details.

How to Optimize Your Off Page SEO – Seattle SEO Tips

SEO is a very complicated process, and optimizing your website for search might seem a bit akin to making a magic potion if you’re not getting help from professionals. However, the basics are relatively easy to understand, and one of those basics is off page SEO. If you’ve learned how to optimize your own web page for search using keywords, content, quality, descriptions, web page structure, and so on. Off page SEO is another thing entirely, and there are a number of do’s and don’ts for Seattle businesses on the web. The following tips from local Seattle SEO companies should help you with improving your off page optimization.

Don’ts for Off Page SEO

SEO has changed a lot in the past few years, and while more and more algorithm points are added to Google, Bing, and Yahoo search engines, many others are taken out. Google uses over 200 factors in their ranking, and over 2,000 subfactors, so it’s impossible to influence them all. In fact, most people go wrong with SEO by trying to influence their off page SEO, when they should mostly be leaving it alone. The following don’ts should be avoided.

Guest Blog For Links – If you’re putting up guest blogs linking back to your site, don’t. Links from external websites can be valuable to you, but they can also hurt your optimization. You also don’t want to ask for reciprocal links, as these can also hurt you.

Use Directories – Some people will tell you to publish your website in numerous directories with links back to your page. This is not a good idea. Consider adding your website with links to your social pages, Yelp,  and the Better Business Bureau.

Comment Farm – If you’re commenting or paying someone to comment on other people’s blogs with links back to your site, it is a waste of time.

Post Duplicate Content – Some marketers still follow an old and very outdated policy of posting different versions of the same content on multiple sites, using snippets from an article as an article on another site to direct traffic, and otherwise creating duplicate content. This can hurt your SEO.

Use Press Releases for Links – You should only post press releases to try to get media coverage, not for links.

Essentially, any time you’re using articles, content, blog posts, YouTube videos, press releases,

Do’s for Off Page SEO

Off Page SEO is essentially any SEO done off of your website, so by nature, it is mostly beyond your control. The following points are items you can do to help boost your off page SEO.

Build Relationships – Building networks and creating relationships in your niche, with local neighborhood businesses, and with local companies allows you to build more than just links, but you might get the links anyway.

Share on Social Media – Social media is a big thing in SEO, so you should make sure you’re sharing and sharing regularly. Creating valuable, sharable content that other people will love and post as well adds to the value. Social links and signals don’t count for much individually, but the more active your social profiles and activity on your links, the better your off page SEO.

Running a good SEO campaign requires a balance between careful on-site SEO and careful off-site quality control and monitoring. If you want to make sure that you’re getting it right, consider hiring a professional Seattle SEO company to help you with the details.

How to Handle Links with Modern SEO – Seattle SEO TipS

SEO and links have always gone together, and in previous incarnations of SEO strategy, have even dramatically affected ranking. Today, links are less important, primarily because most search engines have to sort through spam and black hat techniques, which create link farms and use guest blogs for links. With that in mind, the wrong links can actually hurt your search ranking, especially on sites like Google, with complex and sophisticated ranking techniques. If you want to get started with using links to boost your ranking, these tips from local Seattle SEO marketing companies will help you with getting started.

How Do Links Help Your SEO?

Links boost your Search Engine Optimization by boosting your perceived impact. Essentially, most search engine algorithms use inbound links to decide how many people are paying attention to you, how much attention you’re getting, and how much value you’re adding. Sites with more links going to them add more value to a link going to you, while sites with more links going out then coming in add less value to your link. Essentially, it’s like playing cards for chips, whoever has the most chips wins, and whoever has the least isn’t usually given that much attention. While the system is more complicated than that, you can get the basic idea from it. Links tell search engines that other people are listening to what you have to say, and that perhaps, they should too.

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Do All Links Help?

Do all links help? Well, no. Unfortunately, a lot of people try to abuse links by ‘farming’ them, or using directories to create massive amounts of links directly to their website, to create a false appearance of influence. This is an extremely bad idea because most search engines will now penalize you for having too many links from sites that mostly have outbound links. They’ll also penalize you for putting up 15 or 20 websites and interlinking them to build your ranking. This can negatively affect your ranking, so it is important to avoid it.

Bad Ideas Include:

Paying for links

Guest Blogging for links

Using link directories

Paying for a “100% Real Google Safe Link Building Technique Skyrocket to the Top OF Search in 24 Hours” type thing.

Putting up dozens of press releases for link value

What Links Should I Have?

Valuable links come natural sources, they are relevant to your website, and people click them. A link with no clicks is a link with no value. Unless people are following your link, your website usually isn’t being benefited from it.

Good link ideas include:

News stations

Social media shares

People blogging about your services or reviewing your products

Mentions from larger websites

Features, shares, or mentions from similar websites

How do I Get Valuable Links?

A valuable link is a natural link. It is one that has been added for the benefit of the reader and not for the company. It is also on a completely relevant website or page. This might seem difficult at first, but the truth is that if you’re doing things to get links, you’re probably doing it the wrong way. Instead, try making connections, doing newsworthy items that will get you local mentions, appearing at local events and festivals, and getting yourself involved with other people. Not only will these things generate hype on and off of the Internet, they afford you the ability to build connections that are more than just a meaningless link that might not actually help you out with the next search update. You can also offer to create meaningful and relevant blog posts for similar magazines, websites, and news areas, in exchange for a company mention.

Want more help with building your search engine optimization strategy? Contact RoryMartin.com for a consultation to see what we can do for you.

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