Posts Tagged ‘smm’

Is A Seattle Social Media Management Company a Good Investment For You?

If you’re thinking about hiring a social media manager or management company, there are more than a few things to consider. While social media marketing can be hugely beneficial to most businesses, especially in Seattle, where millennials and a variety of tech companies make new tech even more popular, a social media management company might not be right for you. We’ll cover the options, alternatives, and different types of management, so you can decide if hiring a Seattle social media management company is right for you.

social platforms

What Are Your Options for Social Media Management

There are three main options for social media management in the Seattle area. The first is managing your social media account yourself, or having a friend or family member do it for you. This can be cost effective, but time consuming, and might not be as professional as you might like. The second option is hiring a professional social media management company to take the workload for you. This allows you to take care of professional social media management without investing in a full time employee. A full time in-house social media manager is the most expensive, but allows you to get in-depth social media management and marketing from a single person, who is only doing one thing.

When Is the Social Media Management Company the Best Option?

Although it does depend on the size of your business, a social media management company is probably one of your best options. Unless you have a very large business, you probably don’t have the budget or the workload for a full time manager, you probably also don’t have the time to manage a social media marketing program yourself, and most people don’t have the expertise to do so successfully. In either of these cases, a social media management company is your best option. Companies are also great for bringing in for short term work, such as campaigns for a product release.

Are Social Media Managers Worth the Money?

Depending on your budget, your social media manager, and your products, a social media manager may or may not be the best fit for your business. For this reason, it is always a good idea to evaluate your products, consider whether or not they will sell via social media, and then ask questions. Most local Seattle social media management companies can help you with creating a plan designed to sell your products and generate ROI, but sometimes, you also aim for long-term ROI, where you create a return on investment over time, by building a loyal customer base first. A good social media manager will discuss your goals with you beforehand, and tell you whether or not they are achievable.
If you’re curious about whether a social media management company is right for your business, consider contacting Rory Martin to ask about our products and services, or check out our whitepapers to see how we’ve helped local Seattle businesses make money.

Share/Bookmark

Seattle SMM Tips: Do Share Campaigns Really Work?

If you spend any amount of time on social media, but especially Facebook, then you’re going to see a share campaign. Usually, these campaigns go along the lines of “Like and share this post and our page to win this item”. Or, if on Twitter, “Retweet and Favorite this post, and Follow our channel to win this item”. These share campaigns are popular, offer a reward in exchange for a behavior by a consumer, and are frequent across almost all types of social media. If you run a social media page for your business, you might be wondering if you should do the same thing, and what, if anything they will do for you. The following include tips from a professional Seattle SMM (Social Media Marketing) company, explaining exactly what share campaigns are, what they can do, and why you might want one.

What Can a Share Campaign Do?

The main goal of any share campaign is usually to build followers. No matter which social platform you’re on, the share campaign is aimed at reaching more people to build an audience of interested persons. Share campaigns can:

  • Increase page followers
  • Increase page visibility
  • Boost your social ranking
  • Boost exposure
  • Increase traffic to a website
  • Create leads
  • Create signups

Negatives of Share Campaigns

likesharewin

Unfortunately, while you can build an audience with a share campaign, it isn’t going to be up to the same quality as a natural audience. Because many people will try to win things, even if they won’t consider buying them, not all of your new followers will even be interested in your product or service. Second, many people who participate in share campaigns just want free things, which means that some of your new followers may drop off in the weeks and months after your campaign ends. Furthermore, many of them will not want to buy your product. Therefore, while share campaigns can drive massive amounts of publicity, they won’t necessarily make you any money.

Pros of Share Campaigns

Share campaigns are the single easiest way to get your product a lot of exposure and quickly. Whether you’re offering a small prize or a big one, the more people who share your product, the more people who will see it. The more valuable your prize, the more people who will share it. So, essentially, if you have 1,000 people on your channel, and 30 of them share it, and 2 of each of their friends share it, and so on, you can quickly generate a large amount of shares within a relatively short amount of time. Because the average person has roughly 100 friends, give or take, this can quickly add up to a lot of exposure.

Share campaigns are not advantageous for everyone, especially if you’re operating on a very local basis, or have something that most people won’t buy because of a giveaway. For example, if you have a shoe store with a very specific type of shoes that no one else has, doing a share campaign can get you an audience, and can get people interested in sales. If you are a gardener giving away free fertilizer, then you can use a share campaign to bring people to your page, so that you can market to them later in order to push sales.

Will a social share campaign benefit you? The best route is usually to discuss your expectations and your needs with a local Seattle social media manager or marketer to see what they recommend.

Seattle Social Media Tips – Integrating Earned Media To Increase Revenue

Social media is already recognized as a driving force behind ecommerce and brick and mortar sales, but some areas are more efficient than others. While advertised media has been the driving force behind social for some time, experts are now pointing to the growing field of earned media, which earns more revenue and offers more social interaction than any amount of paid media. So what is earned media and how can you get it to work for you?

Earned Media

Earned media is quite simply media that is earned through promotional effort rather than advertising. The concept is nothing more than idea that earned traffic is earned rather than paid for, and is usually gotten through promotions such as giveaways and incentives. For example, a restaurant offering a discount coupon code to Facebook fans is more likely to get actual sales from their Facebook, and an ecommerce store offering a free $50 coupon to a random fan who attends their tweet party gains exposure, and fans.

As an example, eBay frequently promotes their ‘Green’ section on Twitter by holding a Twitter party to talk about green products. Fans have to tag the eBay Green Team and hashtag them and follow them, and then each person who tweets at them is automatically entered into an hourly drawing for a gift certificate for as long as the event lasts. The result is usually around ten thousand generated tweets that all mention and tag the Twitter, and many of which link specific products. While it doesn’t always generate direct sales, it does generate a great deal of new content, interaction, and more exposure.

In another example, the popular fashion brand White House Black Market holds competitions on Instagram for posting photos of women wearing their clothes, tagging them, and sharing on Facebook and Twitter. The result is a huge library of women wearing their clothes, which ups promotion, increases interaction, and helps make sales because consumer photos are similar to consumer recommendations in that they drive sales, and all for the cost of a $2,500 gift certificate to the store. While a little too much of an investment for smaller businesses, it generated thousands in revenue for White House Black Market as well as numerous followers on Instragam and Facebook.

Integrating Earned Media Into Your Social Strategies

Integrating earned media into your strategy can be intimidating at first, especially if you don’t have a huge fan base. Offering smaller giveaways, deals, or incentives to customers such as $5 credit on your fifth visit, coupons, or discounts, can help to build your customer base by increasing awareness. Offering free samples and even gift certificates to influential bloggers such as through Klout Perks can help you to increase awareness and get good reviews and more buzz about your business.

Essentially earned media isn’t free, but it does net you more interested and engaged consumers who are more likely to make sales. The most common strategy is to offer an incentive in exchange for a like or follow, which you can then use to make a sale.

10 Ways Connecting on Social Sites Benefits Your Business

Social sites were originally designed to be social. With the idea of allowing friends and family to talk to each other, see what the other is up to, and even play games online, many businesses ignored them at first. Now, we all know that social is a great place to advertise your business, host a free business page, and collect fans. But many businesses actually create a social page and then ignore it. Whether this is because of a lack of the free time to handle posting to social, a lack of anything to say, or because it is seen as a ‘waste of time’ can vary from page to page. Unfortunately this means that a lot of companies are missing out on some of the best benefits of social. The following include just some of the benefits you (or anyone) can get from networking and connecting via a social account.

socialFree Traffic – Want traffic to your website or blog but don’t know how to find it? If your SEO or marketing strategies have been turning around less traffic than you would like, you might want to turn your focus to social media. Studies show that a good social media account with active users and planned content can drive as much as 40% or more traffic towards a blog. If you want to see results, you can use Google Analytics to watch and track your social driven content so that you can see the exact metrics for your social efforts

Networking with Other Businesses – Networking is one of the most powerful tools any online business has, and social is the only way to achieve it online. Networking allows you to connect with business owners, find opportunities, and even find employees. For example, you can connect with high level industry people, meet with people who need your services, or meet valuable connections in the same field who turn into business partners, or just friends.

Promotion for Blogs – Social is one of the easiest ways to promote a blog, especially since it is easier for your fan base to follow than to visit your website. Because you cannot rely on each of your fans to consistently visit your website, you can direct them towards each post by telling them about it on social. Promotion for your blog is similar to the ‘free traffic’ benefit, but in this case can uniquely affect the SEO and buzz about your blog.

Free Branding Tools – Your brand is your business and social accounts are very powerful free branding tools. Anything from Twitter to Pinterest can be used to tell people who you are, and you shouldn’t be ignoring it. Increasing brand awareness means increased exposure, increased customers, and more reminders of your business when someone needs your services.

Doubled Exposure – Doubled exposure, or double the exposure, quite literally means that you are being exposed to twice the number of people as you would without social. A Facebook post is visible to 15-20% of your fan base, which is actually about on par for the average number who see a standard blog post or we page. This means that you can literally increase the number of people who see your content to begin with by sharing it on your social.

Brand Reminders – A brand reminder is a reminder that your brand is there, and any social account is a great reminder of this. Brand reminders can include photos, status updates, or tweets, so long as they are out there, and remind your clientele, customer base, or fans, who and what you are. Of course, the golden rule of social is that no more than 1 in 5 posts should be promotional, so don’t go overboard.

Consistency – What does consistency do for your business? A lot more than most people think actually. Did you know that consistent marketing or posting means that more people regularly see your content? Consistency tells your fans that you are a constant source of information or products that can be relied upon which can benefit your traffic, your sales, and your revenue.

A Voice – If you don’t have a blog then you could be lacking an internet personality. Unfortunately for you, much of the web is now all in favor of sites that are personal, real, engaged, and interactive rather than just professional. You can use your social sites to show your fans who you are as well as your business policies. But don’t take it too far, studies show that keeping your business and personal social sites as separate as possible actually benefits you.

Perceived Authority – Social sites give businesses a huge advantage with perceived authority. This authority is based on the number of followers or likes that you have as well as the amount of social interaction you have. Usually the higher these numbers, the more authoritative you are seen. While you can achieve high perceived authority with good networking skills, you can also achieve it by actually being an authoritative source of information.

Increased Influence – Last but not least, you can actually use social accounts to increase your brand and marketing influence. Whether to increase sales, increase traffic, or conversion, your social presence helps you to interact with people. Typically, interaction leads to sharing, visits to your site, and purchases.

Social can benefit your business in more ways than the ten listed above. Whether you have an account and simply aren’t paying it that much attention, or worse, don’t have one, you should start posting, updating, and interacting with your social. While not all of the benefits will be immediate, you can see them all in interaction, sales, and traffic results.

 

© Copyright © 2012 Rory Martin Inc.