Posts Tagged ‘Social media management’

What is Native Advertising and Why Is It important for Seattle Social Media?

What is Native Advertising and Why Is It important for Seattle Social Media?

Native advertising is a term that is extremely common in marketing, but if you don’t know what it is, it can be confusing. For Seattle social media marketers, native advertising is a must, because it allows you to market to users, in a way that blends with the content they are coming to see. This applies to Facebook, Google, Twitter, Instagram, Pinterest, Tumblr, and pretty much any other social media site, because Native Advertising is essential to marketing on any specific site. We will use Facebook as an example, because it’s the most popular social platform, but you can apply the following to any website, social media platform, or app. If you have a local Seattle social media manager, you can ask them for more information.

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What is Native Advertising?

Native advertising is the process of presenting an advertisement as native content, or content that blends in with the content that people are coming onto the site to see. Native content is valuable, because it allows users to see your brand as a person, as informative, or as something valuable, rather than simply as an ad. This is complex, difficult, and often doesn’t seem like advertising, which is the point, because it boosts brand awareness and increases brand trust, which boosts sales when you do post an actual ad.

Examples of Native Ads

Native ads are those that look like something a person would post. They are interesting, informative, valuable, funny, or otherwise something that people want to see. Dove’s Sketch Beautiful Video is one example. It fits into Facebook’s videos, is sharable, moving, and entertaining. It’s also a very strong emotional advertisement for Dove, and raised brand awareness considerably. Other examples include Mountain Dew sharing photos and stories about the sports teams and skaters they support, who are usually doing the advertising for Mountain Dew themselves, by holding the bottles and cans. This sort of advertisement requires thought, planning, and an understanding of your brand and demographics because instead of just posting about your product, you have to post about the things that your demographic do, enjoy, and like.

Facebook Sponsored Stories – Facebook sponsored posts allow you to use content that your fans have already vetted and shown that they like as a native ad. When you have posted content that is performing well, you can boost the post, allowing more than the standard 3-5% who would otherwise see it, to considerably more people. This allows you to show the content to more people, which boosts your Edge Rank, so that future posts, and ads, are seen by more people. When the content stops performing, you can simply stop paying for promotion. Why would you pay for promotion? It’s the same concept as using a TV or radio ad, except instead of hoping people see, hear, or listen to it, you know when people engage, and it’s for pennies on the dollar compared to the cost of traditional ads.

Native advertising is extremely valuable, especially for small and medium sized businesses who need to be social, interactive, and personable to make sales. The best plan is to focus about 90% of your social media efforts on driving engagement, brand awareness, and interest, rather than sales, because you need that to make sales, and native ads will do it for you.

If you want to know more about native advertising on social media, contact Rory Martin, a local Seattle social media management company.

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Seattle Social Media Management: Social ROI

We’ve all seen posts and videos go viral on social media and make their owners thousands or in some cases, even millions. But, how does the return on investment of the web hold up for small, every day Seattle businesses who often have considerably less to spend on promotion and marketing. If you’re wondering whether Social Media Marketing even has an ROI, then you’ve probably never had a professionally managed social campaign. There are dozens of ways to make money off of social, but most small businesses just end up spending and sometimes wasting time on their social media. However, Social ROI does exist.

How Does Social ROI Work?

Social ROI, or return on investment, mostly results from sales generated through your social campaign. For the most part, this means that you have to use analytics and tracking to ascertain where you’re sales are coming from, how many click-through’s are coming through from your pages, and how many of those clicks are turning into sales. The easiest way to generate social revenue on a page with a lot of active followers is to post a discount code. When people use the discount code, you earn social revenue. For example, a restaurant shares an offer on their page where social users can show a coupon on their phone, or print it out, and come in to get free drinks. So, for example, if13 people come in with the coupon, you’ve generated 13 sales, even at a discount. If you offer a bring a friend or a referral discount, you can generate new customers. For example, if you offer a 30% discount to new likes to the page, new followers on Twitter, or to new email subscribers, you can create social revenue from entirely new customers who have never been to your business before. If you have a website with online items, driving sales becomes even easier, because you can build up a fan base who expect to see sales, promotions, and items that they want to buy.

How Do You Get There?

If you have a social media page of any kind then you know that there’s a big difference between ‘social ROI’ and getting there. Managing and growing a page is a lot of work, especially if you don’t know what you’re doing. The trick is to be consistent, offer valuable information on your page in addition to sales and promotions, answer questions and be helpful, and add in a little interest through memes or photos. Growing a customer base organically isn’t always easy, but you can also direct old customers there and encourage them to post on your wall or leave a review, which means that others will see you.

Seattle’s social media managers have been creating a visible profit for local businesses for years, and there’s no reason why you can’t see the same benefits. Hiring a professional social management company gets you the benefit of a properly managed social channel, so that you can experience as much ROI as possible. If you want to know more about having a professional social media manager help your business, contact us today to discuss your needs, or your goals.

Seattle Social Media Management in Small Business: What You Need to Know

Social media managers are becoming increasingly necessary for businesses who want to profit from Seattle’s busy social industry, but while big business corporations are already jumping on the bandwagon (and have already been profiting from social for years), the majority of small and medium sized businesses typically are not. In fact, many think that they do not have the budget, the time, or the need for a professional social team or manager. If you’re one of these smaller business owners, here are a few reasons you might be wrong.

Benefits of Social Media Management for Small Business

If you’re running a small or medium size business in the Seattle area, then a local Seattle social media management team or manager can do wonders for your revenue. Any good social media strategy can and will improve sales, increase hype, and help with your customer satisfaction. With the right training, you might be able to do all of that yourself, if you have the time for training and for the social media itself, but the thrush is that it is a lot of work, and it is easy to steer your pages in the wrong direction if you are not familiar with the market.

What a social media manager really brings to the table includes the following, and more:

Proven Results – You won’t waste time or money pursuing things that don’t work. Professionals know what and what doesn’t make money.

Consistency – Inconsistent social branding is one of the most common problems on small business social media, but when you bring in a professional manager, you can make sure that yours stays consistent so that you convert and keep more leads.

Save Time – Managing a good social media campaign can take hours per day, especially if you are not familiar with local social trends like hashtags, popular groups, or marketing trends. Professional social media managers are aware of, and stay on top of, all of these issues, so that you can save time, and still get the best results.

Outsourcing

While it might be beneficial for your company to bring in an in-house  social media manager, the truth is that unless your social media is turning over at least twice what they are making per year, it’s not really worth it for you. Instead, consider what some of the top companies in the U.S. are doing, which is outsourcing. If you need a single social media strategy but don’t have the budget for a full-time employee, then an outsourced team has several advantages, starting with affordability. You get every advantage of a social media team, while paying less than you would with hiring a single person. You also get to work with a company that has guaranteed professionalism, and a history of working with other clients.

Creating a Plan

The most important part of hiring any social media manager, in or out of Seattle, is to sit down and create an outline of what you want to achieve with your social media. While you could just go to a social marketer and tell them to increase your traffic and sales, you are much better off sitting down, discussing expectations, and discussing what you can achieve within your budget. This is a great time to discuss other items that tie into planning, such as expected ROI, an expected timeline, and any other specific details that you, or the marketer, think are relevant to your situation.

Hiring a Seattle social media manager can and will make you money, even if you aren’t quite a Fortune 500 company.

 

Five Reasons You Need Social Media Management

If you have a social page for your business then you might be doing just fine. However, studies show that some companies actually hurt their brand presence by not doing the right things, or doing too much of them. If you don’t know how to run your social successfully, your options include getting off social and limiting your brand presence, or hiring a local Seattle social media manager to help you out. Here are a couple of signs you might want to do one or the other.

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Your Pages are Rarely Updated 

If your pages are sitting there without being updated then you probably have no business running a Facebook page. Chances are that even if you have people who would like to follow your social, they won’t if they aren’t updated. Most people go to social media for news, updates, and sales, but if they don’t see anything, they won’t follow you, like you, or even give you a moment of their time. If you’ve wasted money on advertising and followed it by not posting you might even find that fans eventually leave your pages.

You Post Constantly 

The only crime worse than not posting, is posting too often. Even on Twitter, you should time your posts and intersperse them with other posts so that it’s not all about you. No one wants to see a whole feed of just you, so take it easy. As a rule, you should focus on quality over quantity. However, that doesn’t mean that you should be posting just once or twice a day. Consider four posts per day for Facebook, and 20 or more for your Twitter. Does that sound like a lot of work? You can still hire a Seattle social media manager to help you out.

You Don’t Talk to Your Clients 

Whether you have clients, fans, or customers, you do have to talk to them. Your social is your best resource for connecting to your fans. If you have a fan base then you probably have people asking questions, stating concerns, complaining, or offering praise. Responding to the majority of these people is important if you want your business to gain customers from it. For example, someone asking about the opening hours of your business would likely want to come and visit, if you never respond, they will never come and visit.

You Have No ROI

Time is money so if you are not making money from your social media efforts then something is obviously wrong. Any venture without ROI is not worth doing, so consider moving on to something else. If you aren’t making money, consider either having the pros help you out or giving up on your social altogether. If you are wasting your time on unproductive social, then you aren’t making money.

You Don’t Know What You’re Doing 

Is social a mystery to you? While you might know what to do with your personal Facebook page, and even have a twitter account, you might not know a great deal about social media marketing. If that is the case, you might not want to manage a business page. While you can take the time to learn your social, you might also be too busy.

So, do you need Seattle social media management? If so, check out our SMM page to see what we offer!

 

The Top Five Social Media Platforms You Should Be Concentrating On

Social media is constantly changing. A social site that is popular one year might completely fail the next, or might offer less traffic or fewer sales to businesses from one year to the next. For example, for most of 2011 and 2012, Twitter was the best social platform for businesses, and for most of 2013, that has been Facebook. What this means is that you should not and can not focus all of your social media efforts on one platform because it might offer very little turnover in a few months time. However, you shouldn’t have an account on every platform either because that is time consuming, confusing, and most likely to be repetitive. Here are a list of the top five social media platforms you should be on.

Facebook

Facebook is the single most popular social media platform out there. With plenty of options for businesses to grow and reach fans, and with plenty of ways to make money, Facebook is quite possibly the perfect median for a business social page. However you do have to be careful to post shareable interesting content because the more of your fans see and talk about the content, the more people see your content. A good Facebook strategy is usually only about one fifth self-promotional and the rest informative. That means you can post sales or deals every fifth post, and then add in humor, photos of cool stuff or your customers, and tips and tricks in between. This makes your page valuable to your fans so that you aren’t just advertising yourself. No one wants to follow an advertisement.

Twitter

Two years ago anyone would have told you that Twitter is the best place online to make a sale, contact, or pretty much anything. Today many of the people on Twitter are really just trying to promote themselves but there are many exceptions. To succeed on Twitter you have to offer valuable tweets as well as salesy ones (even if your value is just posting deals), and you also have to build a following. The latter is not always easy but if you consistently talk to people, retweet as well as post your own content, and be active, you will get a following. Follow for Follow usually is a good way to build followers but not a good way to build an audience. Remember to use hashtags related to your content to try to get more impressions and views.

Google Plus

An old joke suggests that only Google employees use Google Plus and that used to be the truth. Now, Google + is one of the top three social sites on the internet and ties with Pinterest for second place. Google Plus has recently revamped, offer business pages, and even video hangouts so that you can offer live advice and tips to your customers.  Google Plus allows the use of hashtags as well as tagging people so you can combine some of the best elements of both Facebook and Twitter. Considering that the site also integrates with your Youtube and you can link it to anything you write via Google Authorship, you have a definite win.

Pinterest

Pinterest is among the top three social sites of 2013 and for good reason. Some new additions to the site include the ability to add specific pins such as deals or recipes, as well as business pages and analytics. While Pinterest is not the best median for every type of business, it is a great way to make sales and get traffic to your site if you have an interesting photo to share. If you build a following on Pinterest then your photos will get more exposure which could very easily lead to more fans and more sales.

Stumbleupon

Last but not least, Stumbleupon is a great social site to pay attention to. While it doesn’t take as much work as the other sites, Stumbleupon can generate a huge amount of traffic for your website with one condition. You have to have interesting, eye catching, and attractive content that people want to read. If not, you’re just going to have a lot of people hit the ‘next’ button instead of reading and potentially following your site. How tos, unique facts and tips, and photos are all great sharing ideas for Stumbleupon.


Want to learn more about our social media management and what is included? Send us a message, or visit our social media marketing page to get more information.

© Copyright © 2012 Rory Martin Inc.