Posts Tagged ‘social media marketing’

Seattle Social Media : How Many Platforms Do You Need?

Social media is all the rage and if you follow it, you know that Seattlites frequently hop from one trending platform to the next. Whether it’s Snapchat, Ello, or Yik Yak, or any of a dozen other social media sites popping up around the web, you might be encouraged to join the platforms in order to expand your social media reach and customer base. But with dozens of social sites, which do you join and how many do you really need?

The Truth About Trend Sites

One important thing to consider is whether or not a trend site is really going to stick around and be valuable for your company. If you have the time to invest in another social media site, or are hiring a Seattle social media manager to do so for you, then you can join trending websites, but many of them eventually go the way of MySpace or end up like Line in that they are primarily niche platforms. For example, if you are primarily selling shoes and the niche audience is primarily for business you might not have much luck.

How Much Time Do You Have

One of the most important considerations when deciding on how many social media platforms you need is how much time do you have? Do you have the time to post to, engage with, and interact on five social media platforms? If so, then go ahead and open them. Unfortunately, if you don’t have the time, you will most likely end up with sporadic posting, no engagement, and very little actual benefit. While a Seattle social media management company can help, it’s important to consider your time budget there as well. You have to be engaged enough to make social media profitable, but you have to invest enough time that it also remains profitable. The truth is that for the most part, that means using a select few carefully chosen sites that fit your business and your demographic.

Do You Fit the Niche

Many social media platforms like Ello, Line, and Instagram are niche platforms, meaning that they are really only suitable for one type of business. For example, Instagram is a good platform if you sell clothing, want to advertise a restaurant then Instagram offers a good solution. On the other hand, if you’re selling business services, you won’t have much luck.

The Basics

At the end of the day, you can usually successfully establish your online media presence with one to five platforms. Anything over that, and you may be taking it a bit overboard. If you have multiple platforms, you’re likely to be sharing duplicate content, not engaging with your followers, and degrading the value of what you already have. If you want just one social platform, Google Plus or Facebook are a good essential. Twitter, Instagram, and Pinterest add to those basics with a few additional options. However, you should check with your Seattle social media management company to find out which is right for your business.

 

Seattle SMM Tips: Do Share Campaigns Really Work?

If you spend any amount of time on social media, but especially Facebook, then you’re going to see a share campaign. Usually, these campaigns go along the lines of “Like and share this post and our page to win this item”. Or, if on Twitter, “Retweet and Favorite this post, and Follow our channel to win this item”. These share campaigns are popular, offer a reward in exchange for a behavior by a consumer, and are frequent across almost all types of social media. If you run a social media page for your business, you might be wondering if you should do the same thing, and what, if anything they will do for you. The following include tips from a professional Seattle SMM (Social Media Marketing) company, explaining exactly what share campaigns are, what they can do, and why you might want one.

What Can a Share Campaign Do?

The main goal of any share campaign is usually to build followers. No matter which social platform you’re on, the share campaign is aimed at reaching more people to build an audience of interested persons. Share campaigns can:

  • Increase page followers
  • Increase page visibility
  • Boost your social ranking
  • Boost exposure
  • Increase traffic to a website
  • Create leads
  • Create signups

Negatives of Share Campaigns

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Unfortunately, while you can build an audience with a share campaign, it isn’t going to be up to the same quality as a natural audience. Because many people will try to win things, even if they won’t consider buying them, not all of your new followers will even be interested in your product or service. Second, many people who participate in share campaigns just want free things, which means that some of your new followers may drop off in the weeks and months after your campaign ends. Furthermore, many of them will not want to buy your product. Therefore, while share campaigns can drive massive amounts of publicity, they won’t necessarily make you any money.

Pros of Share Campaigns

Share campaigns are the single easiest way to get your product a lot of exposure and quickly. Whether you’re offering a small prize or a big one, the more people who share your product, the more people who will see it. The more valuable your prize, the more people who will share it. So, essentially, if you have 1,000 people on your channel, and 30 of them share it, and 2 of each of their friends share it, and so on, you can quickly generate a large amount of shares within a relatively short amount of time. Because the average person has roughly 100 friends, give or take, this can quickly add up to a lot of exposure.

Share campaigns are not advantageous for everyone, especially if you’re operating on a very local basis, or have something that most people won’t buy because of a giveaway. For example, if you have a shoe store with a very specific type of shoes that no one else has, doing a share campaign can get you an audience, and can get people interested in sales. If you are a gardener giving away free fertilizer, then you can use a share campaign to bring people to your page, so that you can market to them later in order to push sales.

Will a social share campaign benefit you? The best route is usually to discuss your expectations and your needs with a local Seattle social media manager or marketer to see what they recommend.

How Seattle Social Media Management Can Help You With Your 2015 Business Goals

Whether you’ve set sales goals or customer goals, chances are that you want to grow your business for 2015. For many businesses, that may involve identifying new demographics to market to, spending thousands on costly radio or roadside ads, and hoping that consumers will come in. For others, it means appealing to a different kind of consumer by hiring a Seattle social media management company to run a campaign to boost sales. If you’re wondering how that works, let’s discuss what you get.

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Professional Marketing Plans and Strategies

Whether you want to increase your consumer base or drive actual sales, a social media marketing team can help you do it. When you first hire the team, they will sit down with you to discuss your options, various strategies, and specifics such as offers and promotions that they may want to use as part of the campaign. Then, they will design a campaign around your needs, your budget, and your time constraints, to create a marketing plan that will drive you the consumers and sales that you want within the set time period. Because planning and strategy are most of what’s responsible for a successful campaign, this is essential for reaching your target number of consumers or sales.

Local Knowledge

You know one part of your local customer database, a professional Seattle social team knows most or all of it. They also know the online areas and hotspots where they can best market your business, know local hashtags, know pages and websites where they can promote you, and know how to reach your intended audience. The largest reason that many small businesses fail on social media is an inability to reach their target audience, and with a professional company, you completely avoid this problem.

Why hire a Social Media Management Company?

When you hire a Seattle Social Media management company to come in and take over or create your social media accounts, you’re hiring a professional to market, manage, and quality check for you. You’re also getting the advantage of a trained team of professionals who know how to market, who know how to create sales plans, and who have pushed hundreds of thousands of consumers and likes in the past. While you could hire a full time social media manager for your company, this only works if you need a full time manager, and if you’re ready to pay the often high costs associated with a quality manager. Sure you could pay anyone minimum wage to do it, but they would not have any of the marketing experience or acumen that comes with hiring a professional.

Social media is a great way to reach a nearly unlimited audience, or to reach a very select target audience in your local neighborhood depending on your plans. A Seattle social media management team can help you to get in touch with that audience, and to convert them into customers using marketing strategies and offers. If you want to know more, schedule a meeting or call us to discuss your needs, or visit our Whitepapers to see how we’ve helped other local Seattle businesses.

Seattle Social Media Management: Social ROI

We’ve all seen posts and videos go viral on social media and make their owners thousands or in some cases, even millions. But, how does the return on investment of the web hold up for small, every day Seattle businesses who often have considerably less to spend on promotion and marketing. If you’re wondering whether Social Media Marketing even has an ROI, then you’ve probably never had a professionally managed social campaign. There are dozens of ways to make money off of social, but most small businesses just end up spending and sometimes wasting time on their social media. However, Social ROI does exist.

How Does Social ROI Work?

Social ROI, or return on investment, mostly results from sales generated through your social campaign. For the most part, this means that you have to use analytics and tracking to ascertain where you’re sales are coming from, how many click-through’s are coming through from your pages, and how many of those clicks are turning into sales. The easiest way to generate social revenue on a page with a lot of active followers is to post a discount code. When people use the discount code, you earn social revenue. For example, a restaurant shares an offer on their page where social users can show a coupon on their phone, or print it out, and come in to get free drinks. So, for example, if13 people come in with the coupon, you’ve generated 13 sales, even at a discount. If you offer a bring a friend or a referral discount, you can generate new customers. For example, if you offer a 30% discount to new likes to the page, new followers on Twitter, or to new email subscribers, you can create social revenue from entirely new customers who have never been to your business before. If you have a website with online items, driving sales becomes even easier, because you can build up a fan base who expect to see sales, promotions, and items that they want to buy.

How Do You Get There?

If you have a social media page of any kind then you know that there’s a big difference between ‘social ROI’ and getting there. Managing and growing a page is a lot of work, especially if you don’t know what you’re doing. The trick is to be consistent, offer valuable information on your page in addition to sales and promotions, answer questions and be helpful, and add in a little interest through memes or photos. Growing a customer base organically isn’t always easy, but you can also direct old customers there and encourage them to post on your wall or leave a review, which means that others will see you.

Seattle’s social media managers have been creating a visible profit for local businesses for years, and there’s no reason why you can’t see the same benefits. Hiring a professional social management company gets you the benefit of a properly managed social channel, so that you can experience as much ROI as possible. If you want to know more about having a professional social media manager help your business, contact us today to discuss your needs, or your goals.

Seattle Social Media Marketing: How Do Incentive Campaigns Work?

Getting started with social media can be tricky, especially if you’re not entirely sure how a bunch of clicks or ‘likes’ can turn into a profit. That aside, it’s still one of the most popular forms of marketing, so you probably want to use it, or at least understand how it works. Social incentive campaigns can actually drive revenue, and in fact, are a long-standing favorite of Seattle social media marketing teams.

What is an Incentive Campaign

You probably already guessed that an incentive campaign offers the user a reward of some kind, and if so, you would be correct. Incentive programs are schemes that offer users a reward for a specific behavior, and in search, that is virtually invaluable because you can use it to influence a great deal of people, even if you are only targeting a local network.

So How Does it Work?

There are several ways to run an incentive program and not all of them are about direct revenue. So, for example, if you wanted to boost the likes on your Facebook page, you could create an incentive program and offer a 10% discount coupon to each person who shared the status and liked your page. The result is that anyone with access to your business, and interest in your business, might be interested in sharing the post and liking your page. You get new likes, and you get targeted likes from people in your area, interested in your products, meaning that you might be able to convert more of them into a sale with a 10% coupon.

Another form of incentive marketing is purely by inducing sales. So, if you want to boost sales you could offer a “Buy One Get One Half Off” coupon to everyone on your page. Your fans don’t have to ‘do’ anything but go in and make a purchase. And because you aren’t paying for an advertisement, just broadcasting it on social, you don’t necessarily have to invest in your coupon.

How it Benefits You

Even if you are not making a huge profit off of discounted items, you are still helping your business. By boosting sales you are creating hype, reminding people that they need your products, and hopefully getting them to leave a review on your page. The result is that you create customers from a fan-base that might not have previously bought anything. Of course, ideally, you want to make money off of every sale, even if it is discounted, so try not to go too crazy with the coupons.

There are hundreds of ways to use incentive marketing on social media, and it works on nearly every platform. However, you do have to plan carefully, market properly, and make sure that you have the right social fan-base to make something happen with your coupons. Want to know more about how incentive programs can help boost your sales and business? Contact us to talk about your business, and your localized Seattle social media marketing program.

Seattle Social Media Management Tips Improving Social Engagement

While statistics show that some 80% of small businesses are using social media, especially Facebook, LinkedIn, and Google +, but those statistics say nothing about active engaging pages. Unfortunately the majority of business owners have no idea how to engage with their fan base, and most have no idea how to grow their fan base, other than by inviting their friend’s list from personal pages.

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Understanding Fans

The first step to improving any sort of Seattle social media campaign is to understand your fanbase. Depending on what platform you happen to be on, your fans may want to see entirely different things. You also have to consider how and why you asked your fans to join the page in the first place.

Did you offer coupons and discounts to fans on the page? Did you just invite everyone you know to the page? You can also use some analytics information to see what your fans are responding to the most, and you can also check to see what your most active fans like from their page (unless this information is private). Understanding what your fans want to see helps you to create a better content strategy that engages people, because it is what they want or love.

Balancing Engaging & Promotional Content

The main job of any social media site is to entertain and inform. You want your page to do this, but you also want to balance in promotional content. Unfortunately, most people don’t respond well to pages that simply share their products, or share things about themselves. If you want to share something and you don’t have a good reason (such as it being on sale), you want to do so in an interesting and informative way.

Sometimes that way is to share it with a customer photo and customer review, other times it is to point out that a celebrity or popular TV show used it or something similar. You can also write blogs about it and share those as a form of promotion as well. For example, if you sell modern lamps, blog posts about different types of modern lamps, how to style modern lamps, and even how to fit lamps into your modern styled house could all go over well. Finally, you can post humorous content relating to your topics, interesting photos of your products, or reviews and quotes about your products from around the web.

What Makes Good Content?

Good content varies depending on the page, but a good rule of thumb is to create your content, read it, and if it’s not interesting or informative in some way, you probably don’t want it. Consider “Does it ask a question”, “does it teach something new”, “does it make people think”, “does it make people laugh”, “If this were not my business would this make me want to purchase something?”. If you can say no to all of these, then it’s probably not worth posting.

Hiring a Professional

While many small businesses cannot afford to hire a full time social media manager, some 37% of small and medium sized businesses do. A well managed social campaign can and does improve sales, and paying for a social media service should pay for itself within a certain amount of time. Want to know more? Send us a message to find out more about a Seattle Social Media Company can take your social pages and turn them into highly engaging pages that market themselves to sell your products.

Get Your Seattle Social Marketing Campaigns Into the Holiday Spirit

December is the season for Holiday cheer, but it’s also the season for targeted campaigns across your social and blog. With more and more businesses gearing up to make sales, and more people buying things, the month is the perfect time to increase sales by focusing on a new marketing campaign. While you can focus on your social, content, or ads (or hopefully a combination of all three); you have to tailor your campaign to focus on your demographic for the season to get the best results.

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Research Your Demographic

Even if you already know everything about your demographic, you still have to research. This is mainly because the holiday shopping season is a little different, your customers and clients have different needs than usual, often because they are shopping for someone other than themselves. You can settle on who you’re aiming your offers too, decide what they are likely to be interested in, and how much. For example, there is a huge gap between marketing business services to businesses that may need more of them for the holidays and marketing shoes that might make good gifts. Knowing your holiday demographic allows you to decide when, where, and how to push your campaign.

Avoid Focusing Only on Christmas

The best thing about the month of December is that it’s not all about Christmas. You can focus your advertising campaign on anything from the months leading up to Christmas, Hanukah, or even New Years. The point is that you don’t have to focus all of your efforts on Christmas. Instead, figure out a marketing campaign that focuses on as many sale points as possible in your industry, and make the most of it.

Don’t Forget to Be Human

With Christmas and other holidays right around the corner, it’s more important than ever to instill the idea that you care about your customers. Acting like a human being and not a robot or sales pitch can win you more loyalty then any amount of products, so remember to keep it in mind. If you’re donating to charities, try bringing it up (without bragging) on your social to let people know you’re using their money to do good. Responding and talking to people who talk to you can also go a long way towards improving your business humanity, but remember that you don’t want to go too far into overly formal or overly friendly. If you’re not sure what to do, try looking around and checking out what other people are successfully doing.

While December is a little too late to put together a full holiday marketing campaign, it is the perfect time to start gearing your social towards the holidays if you haven’t’ already. Holiday themed offers, last minute gift tips, and even a holiday event can all be part of your holiday social strategy, just make sure that you have the time and resources left to plan them. If you’re not sure where to start, consider a Seattle social media company to design your strategy for you.

Five Myths About Your Social Media Marketing That You Can Ignore

If you’ve been listening to what everyone has to say about your SMM, then think again. There are plenty of social media marketing myths out there, and some of them could actually hurt your strategy if you pay attention. If you’ve hired a social media marketer, this probably isn’t an issue, but if not, you can at least see what you’re doing wrong.

#1 Older Customers Don’t Use Social Media – This myth is incredibly wrong. In fact, the fastest growing demographic on Twitter is 55-66, while the fastest growing on Facebook is 45-55. If you haven’t been using your social because you have an older clientele base, then you have to think again. Older people are moving to social media and mostly to Facebook and Twitter. Remember to balance out your content and posts and try to aim them towards your chosen demographic.

 

#2 More Posts Means A Better Campaign – While this myth can be true if you are on Twitter, and more posts equates to ‘more interactive posts’, the myth is almost 90% false. For the most part, your fans would rather see quality over quantity. Focus your efforts to a handful of posts per day on your Facebook and Google +. You can post more frequently on Twitter, but remember that no one wants to see you retweeting the same things. Instead, try to get more interaction with your posts so that more people see each individual post.

 

#3 You Should Join Every Social Network – While this might be beneficial if you have a huge team of social guys and a wide customer demographic, it’s mostly a waste of time. You should most likely restrict most of your efforts to three to five social networks. Your core networks should be Facebook, Twitter, and Google +, with Instagram and Pinterest being additional options if you sell items, blog, or have a lot of cool photos. Other than that, you don’t really need any other networks. For example, LinkedIn has a very low percentage of active users and unless you are hiring, might not be hugely beneficial.

 

#4 Every Post Should Be About Your Company – Most people get bored if you only talk about you. If all they ever see are your products, your services, and your information they might leave your page. Part of your social media marketing strategy should be to engage and entertain your customers. If this means sharing the occasional funny photo (related to your page), and posting helpful information and tips, then so be it. What is a great idea for engagement? Offer to answer questions live on your Twitter, Facebook, or Google + once per week if you have the time.

 

#5 Social Media Marketing Doesn’t Have a Good ROI – A lot of people are under the mistaken idea that social media marketing offers no return on investment. While there have been some historic cases of companies dumping money into advertising programs to grow their fan base, you can usually see direct results of social efforts. Statistics show that companies who use Twitter average twice the leads than those who do not, every 1,000 Twitter followers usually equates 6% more website traffic, and more than 50% of companies using Facebook, Twitter, or LinkedIn for marketing have acquired customers from it. Considering that the cost of advertising per lead is lower for SMM than for any other form of marketing, you have a winner!

Sometimes the only way to succeed with a social media marketing campaign is to bring in the pros. Check out our social media marketing services to find out what we can do for you!

Seattle Social Media Tips: Five Ways to Get More Facebook Interaction & Conversion

Facebook is the largest social network on the planet and despite the lure of many other social sites including Twitter and Pinterest, Facebook consistently shows the highest social media conversion in recent years. With more interest generated per post, more follow back and interaction with links, and generally just more driven traffic, businesses cannot afford to ignore Facebook as an important marketing tool. But with recent Facebook changes, it can be difficult to get the interaction that you need. These Seattle social media tips are designed to help you optimize your posts to get the most interaction.

1. Be Human

‘Being Human’ might be the name of a popular television show, but it is also something that many Facebook business users forget to do. In the rush to convert traffic and sales, many businesses only post about themselves, expect without giving anything back, and in general simply share everything from their website in the hopes of driving traffic. Statistics have proven time and time again that this strategy (if it can be called a strategy) simply does not work. Facebook users respond the best to interactive, communicative, and personal posts. While you shouldn’t necessarily post about what you had for breakfast or what your child’s favorite color is, you should post about your opinions, talk about why you’re posting something, and give people a personal reason to look at or do something.

2. Ask Questions

It is a truth that people respond to questions, so make sure you ask them. Whether you are asking about someone’s day or asking about what features or products your fans would like to see on your site you will still increase interest and conversion. Questions lead to answers which lead to more people seeing your page, possibly liking your page, and maybe clicking on your website.

3. Post as Few Links as Possible

As counterproductive as it might sound, you shouldn’t post a lot of links to your Facebook page. In fact, Facebook is limiting how many people see links on your page unless you pay to promote them. If you do not have a large budget to promote your links, you should consider simply posting links rarely. Having a great deal of content on your page that has only been seen by 11% of your following can be bad for your social media ranking because it shows poor conversion rates. Posting more solid content including photos which many people will see is more beneficial to your page and your site. Conversely, you can post about something on your site and then link to it later in comment discussions without suffering viewing penalties.

4. Your Facebook Page Uses SEO Too

Most people do not realize that Facebook pages utilize SEO as well as their website. While individual posts do not use SEO and do not normally come up in search, Facebook pages and page notes do come up in search on Facebook’s new Graph search as well as Bing, Google, Yahoo, and other search engines. Utilizing basic SEO rules including optimizing names and descriptions can help increase page conversion directly from search. You can check SEOMoz for professional tips on the subject.

5. Post Frequently

Posting frequently and regularly is important for any sort of interest and conversion, so ensure that you post on a regular schedule. For the best results, utilize a free social media helper such as HootSuite to send out posts at specific times. Statistics show that weekdays after 4 PM tend to get the most hits, so ensure that you try to post something right around then.

While there are a lot of rules to optimizing your posts for Facebook, these quick Seattle social media tips should get you started in the right direction. Remember that a genuine post is more important than not posting at all, and if you don’t have anything else to post, you can always share relevant content from another page to help build a relationship with another Facebook user.

© Copyright © 2012 Rory Martin Inc.