Posts Tagged ‘Social Media Tips’

Does Social Automation Work? – Seattle Social Media Marketing Tips

Does Social Automation Work? – Seattle Social Media Marketing Tips

Social automation is incredibly popular, especially for businesses, and on pages where posts have to go up frequently and regularly. Automation is the process of scheduling posts for as far into the future as you want, so that you can schedule everything at once and then sit back and wait for engagement. While there are pros and cons, Seattle social media marketing specialists have a lot to say on the subject, and not everything is negative.

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Automation Suits Some Platforms Better than Others

One thing to consider is that some platforms work considerably better with automation than others do. For example, Facebook pages are often fine on their own with just automated and scheduled posts. However, real time posts always perform the best because you are live, talking about topics as they come up, and able to respond quickly to boost engagement and improve consumer trust.

A Mix of Real Time and Scheduled Posts Perform the Best

While you probably don’t have time to do all of your posts in real time, you can always mix them up. Sharing relevant news and hot topics, or asking questions about ongoing events is a great way to spice up your page and make it seem more relevant, while you can always schedule in content for fixed events, blog and product promotion, or specific items that you know you want to post about at that time. Mixing things up allows you to cut down on the work without losing your relevance.

Don’t Forget to Engage

The biggest problem with social media automation is the post and forget syndrome. This is where you schedule in a bunch of posts to Google, LinkedIn, Twitter, of whatever other social media platform you are using and then never check back. Even if you’re always busy, you should have the apps for your platforms installed on your phone so that you can quickly check and interact with your page every time you get a few free minutes. Boosting engagement improves your pages authority, consumer happiness, and the value of your page.

Remember to Share and Interact with Other Businesses

While it may be tempting to make your page all about you, this is a big mistake, especially on content centric platforms like Twitter. Make sure you tweet, share, +1 and like items from your competitors, industry experts, and make sure you add in a little bit of fun.

Do Mix up Promotions

If you’re promoting an event, blog article, new product or company achievement, make sure you mix up and change the messages about it. You can share the same posts to Twitter much more frequently than any other platform, but you still want to avoid too much repetition, especially if you have a small customer base. Keep in mind that you can share the same blog post with multiple messages to Google, Facebook, Twitter, and LinkedIn, just try to make each one unique. You can also keep tweeting the same post an a few hour basis for the first week after you’ve written it, and then move on to once a week after it’s no longer fresh. While there’s nothing wrong with sharing the same links, you have to keep it interesting because people will be seeing the same post.

If you want help with your social media promotion beyond simply scheduling a reminder into your HootSuite, Buffer, or Sprout Social, consider talking to Rory Martin for a professional and local Seattle social media consultation.

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What Seattle Social Media Can Learn from Ello and Anti-Marketing

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Ello? What is it? It’s the thing that suddenly everyone seems to be talking about. Despite a March launch amid nearly zero fanfare, Ello has suddenly skyrocketed into fame and is currently one of the most talked about social platforms on the web. As something where most people do not yet have a profile and therefore no friends if you do have a profile, it’s not something that most people would expect. The truth is that Ello skyrocketed into a hot topic because of anti-marketing in the wake of Facebook’s many flagrant privacy and personal violations. Ello’s promise of no ads, no tracking personal data, and no selling personal data to big companies appeals to the many disgruntled social users who are, quite frankly, sick of having their personal data used for ads. The result is a clamor for invites, even though very few people seem to have one.

What is Anti Marketing

To better understand the concept of why Ello is currently so popular, let’s talk about anti-marketing. This is the concept of using a companies current policy, branding, or advertisement against them. GreenPeace does it almost constantly when they attempt to show the world how uneconomically friendly a company does. Usually they use logos and convert them into something a little less brand friendly. Essentially, anti-marketing is a form of brand-sabotaging, by using their policies or advertisements to point out flaws in the company, or to prove that your company is better. In Ello’s case, that’s the promise to not sell data or display ads in opposition to Facebook’s very ad-heavy platform. But anti-marketing isn’t the only reason Ello is currently so popular.

Ad-Free and Service Culture

One really major thing about users is that they like service, they enjoy clean, user-friendly environments, and they often find ads annoying. In fact, the click-through rate on banner ads and popup ads is depressingly low for advertisers. Ad-free is something that users see as a luxury, and more and more apps and now websites are beginning to integrate it into their business plan. Why ad free? How do you make money selling ads if you’re not charging for your product? For example, if you have an ap and you offer it for free or nearly free, you might think that you stand little chance of making an income without ads. However, apps and games like Whatsapp have long proven this theory wrong. Whatsapp had over 45 million downloads for free the first year, and 99 cents per year following. They did not display ads, but instead made money off of extras and additional sales. Many other web services, especially online games use this same business module to make considerably more than they would with ads, and without annoying their customers. So is Ello. They intend to sell additional site services to users who want to do more with their page. These services are wildly popular because they offer a solid service that is valuable and not annoying. In addition, Whatsapp has not spent a single penny on ads.

What you, and other Seattle social media managers can learn from it is that you don’t necessarily have to use a multi-thousand dollar marketing program to succeed, especially on the web. What you need is a great campaign that recognizes your target audience and your competition and then uses every bit of information you have to create a website, social media page, and brand that appeals to that demographic. Most consumers respond better to strong branding, value, and honest practices then they do to any amount of mass media marketing, although you shouldn’t abandon the latter.

How to Boost Your Social Media With Referrals & Reviews – Seattle SMM Tips

In today’s digital world, social shares and customer referrals are still among the best ways to get new customers, especially if you have a small business. Because the majority of consumers now do research online and on social media before purchasing products, getting your customers to recommend and refer customers to you can be hugely beneficial to your business.

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Ask

The easiest way to get reviews on your social pages is to quite simply ask. If you have regular customers then take a few minutes to tell them how good reviews on your social sites (Facebook, Yelp, Google Plus) will help you to get new customers. Just take a few minutes for each customer, be genuine, and ask them to leave a review. Many of them will respond, especially if they know you relatively well.

Incitements

For newer customers, you may have to offer incitements to review. In some cases you can offer something simple like a 10 or 15% discount. You don’t want to go too high, but if you make the discount too low then they might not want to leave the review. On the other hand, if you usually offer incitements to get customers to return, then you can offer a slightly higher discount for the review. Alternatively, you can offer small prizes or something for free to people who leave a review. However, you do not want to ask them to leave you a good review, just an honest one.

Offer Referral Bonuses

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Referrals are another great way to get customers, and you can offer referral bonuses, even if you don’t have any sort of online sales. Instead, you can track the referrals from each person using a business card with their name on it, and when they get to a certain amount of referrals, offer them a discount or a bonus. Usually a great way to create this sort of referral bonus is to offer a 10% discount to the person being referred and then a $5-$10 discount per referral to the person doing the referrals. That way, everyone wins. Some people try to use this sort of program to get likes on their social pages, but this is most likely a waste of time as likes on a page aren’t necessarily profitable.

You should keep in mind that while reviews can do a great deal for your page, you do want them to be natural. Fake or paid reviews tend to stand out, and if all of your reviews are the same then clients will notice. Keep the reviews and referrals on your page genuine, and your consumers will respond. Usually the best way to get great reviews is to offer great service, and then ask for the review.

Do you want to know more about localized Seattle social marketing for your business? We can help you by putting together a professional marketing scheme that will get you the reviews, referrals, and hype that you need to grow your consumer base and make more money.

Seattle Social Media Management Tips Improving Social Engagement

While statistics show that some 80% of small businesses are using social media, especially Facebook, LinkedIn, and Google +, but those statistics say nothing about active engaging pages. Unfortunately the majority of business owners have no idea how to engage with their fan base, and most have no idea how to grow their fan base, other than by inviting their friend’s list from personal pages.

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Understanding Fans

The first step to improving any sort of Seattle social media campaign is to understand your fanbase. Depending on what platform you happen to be on, your fans may want to see entirely different things. You also have to consider how and why you asked your fans to join the page in the first place.

Did you offer coupons and discounts to fans on the page? Did you just invite everyone you know to the page? You can also use some analytics information to see what your fans are responding to the most, and you can also check to see what your most active fans like from their page (unless this information is private). Understanding what your fans want to see helps you to create a better content strategy that engages people, because it is what they want or love.

Balancing Engaging & Promotional Content

The main job of any social media site is to entertain and inform. You want your page to do this, but you also want to balance in promotional content. Unfortunately, most people don’t respond well to pages that simply share their products, or share things about themselves. If you want to share something and you don’t have a good reason (such as it being on sale), you want to do so in an interesting and informative way.

Sometimes that way is to share it with a customer photo and customer review, other times it is to point out that a celebrity or popular TV show used it or something similar. You can also write blogs about it and share those as a form of promotion as well. For example, if you sell modern lamps, blog posts about different types of modern lamps, how to style modern lamps, and even how to fit lamps into your modern styled house could all go over well. Finally, you can post humorous content relating to your topics, interesting photos of your products, or reviews and quotes about your products from around the web.

What Makes Good Content?

Good content varies depending on the page, but a good rule of thumb is to create your content, read it, and if it’s not interesting or informative in some way, you probably don’t want it. Consider “Does it ask a question”, “does it teach something new”, “does it make people think”, “does it make people laugh”, “If this were not my business would this make me want to purchase something?”. If you can say no to all of these, then it’s probably not worth posting.

Hiring a Professional

While many small businesses cannot afford to hire a full time social media manager, some 37% of small and medium sized businesses do. A well managed social campaign can and does improve sales, and paying for a social media service should pay for itself within a certain amount of time. Want to know more? Send us a message to find out more about a Seattle Social Media Company can take your social pages and turn them into highly engaging pages that market themselves to sell your products.

Seattle Social Media Tips: Five Ways to Get More Facebook Interaction & Conversion

Facebook is the largest social network on the planet and despite the lure of many other social sites including Twitter and Pinterest, Facebook consistently shows the highest social media conversion in recent years. With more interest generated per post, more follow back and interaction with links, and generally just more driven traffic, businesses cannot afford to ignore Facebook as an important marketing tool. But with recent Facebook changes, it can be difficult to get the interaction that you need. These Seattle social media tips are designed to help you optimize your posts to get the most interaction.

1. Be Human

‘Being Human’ might be the name of a popular television show, but it is also something that many Facebook business users forget to do. In the rush to convert traffic and sales, many businesses only post about themselves, expect without giving anything back, and in general simply share everything from their website in the hopes of driving traffic. Statistics have proven time and time again that this strategy (if it can be called a strategy) simply does not work. Facebook users respond the best to interactive, communicative, and personal posts. While you shouldn’t necessarily post about what you had for breakfast or what your child’s favorite color is, you should post about your opinions, talk about why you’re posting something, and give people a personal reason to look at or do something.

2. Ask Questions

It is a truth that people respond to questions, so make sure you ask them. Whether you are asking about someone’s day or asking about what features or products your fans would like to see on your site you will still increase interest and conversion. Questions lead to answers which lead to more people seeing your page, possibly liking your page, and maybe clicking on your website.

3. Post as Few Links as Possible

As counterproductive as it might sound, you shouldn’t post a lot of links to your Facebook page. In fact, Facebook is limiting how many people see links on your page unless you pay to promote them. If you do not have a large budget to promote your links, you should consider simply posting links rarely. Having a great deal of content on your page that has only been seen by 11% of your following can be bad for your social media ranking because it shows poor conversion rates. Posting more solid content including photos which many people will see is more beneficial to your page and your site. Conversely, you can post about something on your site and then link to it later in comment discussions without suffering viewing penalties.

4. Your Facebook Page Uses SEO Too

Most people do not realize that Facebook pages utilize SEO as well as their website. While individual posts do not use SEO and do not normally come up in search, Facebook pages and page notes do come up in search on Facebook’s new Graph search as well as Bing, Google, Yahoo, and other search engines. Utilizing basic SEO rules including optimizing names and descriptions can help increase page conversion directly from search. You can check SEOMoz for professional tips on the subject.

5. Post Frequently

Posting frequently and regularly is important for any sort of interest and conversion, so ensure that you post on a regular schedule. For the best results, utilize a free social media helper such as HootSuite to send out posts at specific times. Statistics show that weekdays after 4 PM tend to get the most hits, so ensure that you try to post something right around then.

While there are a lot of rules to optimizing your posts for Facebook, these quick Seattle social media tips should get you started in the right direction. Remember that a genuine post is more important than not posting at all, and if you don’t have anything else to post, you can always share relevant content from another page to help build a relationship with another Facebook user.

© Copyright © 2012 Rory Martin Inc.