SEO is a very complicated process, and optimizing your website for search might seem a bit akin to making a magic potion if you’re not getting help from professionals. However, the basics are relatively easy to understand, and one of those basics is off page SEO. If you’ve learned how to optimize your own web page for search using keywords, content, quality, descriptions, web page structure, and so on. Off page SEO is another thing entirely, and there are a number of do’s and don’ts for Seattle businesses on the web. The following tips from local Seattle SEO companies should help you with improving your off page optimization.
Don’ts for Off Page SEO
SEO has changed a lot in the past few years, and while more and more algorithm points are added to Google, Bing, and Yahoo search engines, many others are taken out. Google uses over 200 factors in their ranking, and over 2,000 subfactors, so it’s impossible to influence them all. In fact, most people go wrong with SEO by trying to influence their off page SEO, when they should mostly be leaving it alone. The following don’ts should be avoided.
Guest Blog For Links – If you’re putting up guest blogs linking back to your site, don’t. Links from external websites can be valuable to you, but they can also hurt your optimization. You also don’t want to ask for reciprocal links, as these can also hurt you.
Use Directories – Some people will tell you to publish your website in numerous directories with links back to your page. This is not a good idea. Consider adding your website with links to your social pages, Yelp, and the Better Business Bureau.
Comment Farm – If you’re commenting or paying someone to comment on other people’s blogs with links back to your site, it is a waste of time.
Post Duplicate Content – Some marketers still follow an old and very outdated policy of posting different versions of the same content on multiple sites, using snippets from an article as an article on another site to direct traffic, and otherwise creating duplicate content. This can hurt your SEO.
Use Press Releases for Links – You should only post press releases to try to get media coverage, not for links.
Essentially, any time you’re using articles, content, blog posts, YouTube videos, press releases,
Do’s for Off Page SEO
Off Page SEO is essentially any SEO done off of your website, so by nature, it is mostly beyond your control. The following points are items you can do to help boost your off page SEO.
Build Relationships – Building networks and creating relationships in your niche, with local neighborhood businesses, and with local companies allows you to build more than just links, but you might get the links anyway.
Share on Social Media – Social media is a big thing in SEO, so you should make sure you’re sharing and sharing regularly. Creating valuable, sharable content that other people will love and post as well adds to the value. Social links and signals don’t count for much individually, but the more active your social profiles and activity on your links, the better your off page SEO.
Running a good SEO campaign requires a balance between careful on-site SEO and careful off-site quality control and monitoring. If you want to make sure that you’re getting it right, consider hiring a professional Seattle SEO company to help you with the details.