Archive for the ‘Search Engine Optimization’ Category

How to Boost Your Local Seattle SEO With Evergreen Content

Local search optimization requires that you consider a lot of factors, and that you optimize your entire website to come up in search. Content is a small part of that, but you can use it to help to ensure that local potential customers can find your website. More importantly, evergreen content is one way that you can ensure that happens. Seattle businesses face a lot of competition, and evergreen content helps you to tackle two important issues, branding and search optimization.


What is Evergreen Content

Quite simply, evergreen content is any content that is not dated. News is a great example of dated content. Evergreen content is designed to remain relevant for as long as possible, covers a general subject on a topic that does not change frequently, and is helpful to your customers. Great examples include a guide to fitting shoes for a shoe store or an introduction to your locally sourced ingredients for a restaurant. You can focus on offering helpful content, answering questions, and creating information for local visitors.

Evergreen content focuses on relevance first.

This is the direct opposite of news content, which often is only relevant within a few weeks of being published. You technically want some of each type of content.

How to Create Evergreen Content that Performs Well in Search

One of the most important considerations for evergreen content is that it has to perform well in search. This means tailoring your topics, content, and word usage towards what your potential customers are looking for. Understanding consumer needs allows you to meet those needs with content directly or indirectly related to your customers.

For example, if you frequently have customers asking you how to size your clothing without coming in to a store, you could very easily create a guide, a video, or a blog post that explains how to do so. By talking about your local store, mentioning where you ship to, and telling people where to come into your store, you include the local optimization.

In addition to using evergreen content to answer questions, you can also provide industry knowledge (such as locally sourced, eco-friendly, etc.), care guides (Caring For Walnut Furniture in Seattle Weather), beginners guides (How to create your own website), and case studies (How well our customer did after hiring us). Your three main concerns should be readability, relevance, and optimization. If you don’t see the title and want to click on it to read it, your potential customers won’t either. You also want it to fit into your business and tie into your products. If you’re a shoe store, a leather care article isn’t hugely relevant because the majority of people looking for the content won’t be looking for shoes.

Finally, you should research local keywords to find out what your customers are looking for.

Tips for Creating Great Evergreen Content

  1. Create topics based around questions, the basics of a subject, care, or other niche relevant ideas that will be just as relevant a year from now.
  2. Make sure that your topic is something your user will want to read
  3. Brainstorm ideas, read similar content items on the Internet, and create an outline that covers as much of the topic as possible. Remember that long-form content typically ranks better for evergreen content.
  4. Research keywords
  5. Create a plan for integrating optimization. Do you want to talk about your local business? Or talk directly to local consumers?
  6. Feel free to introduce content in multiple formats. Including a video or an infographic with a blog can be extremely helpful.
  7. Don’t write for experts (unless all of your customers are experts), use simple language, and try to offer something that only can offer (such as unique advice).
  8. Rather than writing one long post, consider writing multiple shorter posts divided into topics and link them together like chapters. This allows each page to function individually in search, and allows you to comprehensively cover a topic while still dividing it up into accessible posts that each tackle a very specific subject. For example, if you are talking about how to refinish walnut furniture, you could divide it into steps, and write a full blog post for each.


Evergreen content allows you to drive traffic to your website by putting up information that your potential customers are looking for. For this reason, it is crucial that you research so that you understand what they are looking for.

If you need help with local SEO or other on-site optimization, contact Rory Martin, a Seattle SEO company for more information.


SEO For Businesses – What You Do & Do Not Need

SEO is a buzzword that almost everyone knows but few people actually understand. And, for the most part, that’s okay. Specialized internet marketing tactics aren’t really your business, and they shouldn’t have to be. But, it is important that you understand enough of SEO to make the right choice when hiring a search optimization or search marketing company to help you market your business.

First, unless your business is not making any money, you probably won’t have the time to run a complex search engine optimization strategy for your website. But, you should know the basics.


Search Optimization Is Just the Beginning

The first and most important thing to understand about your search optimization is that it’s just the tip of the iceberg. Many people mistakenly assume that SEO is a matter of using the right keywords, ketting backlinks, and you’re done. That isn’t true, although it may have been in 2009.

Google’s most recent search algorithm, Hummingbird, used a wide variety of data and signals to direct searches, and your keywords are just one of those.

You also have to utilize other marketing strategies including:

Mobile Optimization – Check your mobile optimization, and consider using Google’s free tool to test mobile load times, speed, and other data.

Content Marketing
– A quality content strategy will drive traffic, help you to convert leads, and will build your reputation as a voice or brand authority in your niche. It’s also a great basis for starting your search optimization strategy.

Brand Strategy – Your brand strategy is crucial to making a sale once you get traffic. If you can’t convert leads into sales, there is no point in creating them in the first place.

SEO ties into each of these strategies, in Google’s Hummingbird, Yahoo Search, and Bing Search.

What About Keywords?

Keywords are becoming less and less important as algorithms are able to increase their ability to scan content to see what it is about. You still want to make sure that readers and search engines know what content is about, but keyword optimization is significantly less important than it used to be.

And Backlinks?

Backlinks are still important, but if you do it the wrong way, you will likely be blacklisted on Google. If your SEO firm is offering hundreds of links a day or mentioning directories and comments, back away quickly and save your website. Black hat tactics like link farming are extremely harmful to your site, and are unlikely to ever be beneficial in the future. The best practice, build natural relationships to build links.

So What Is Involved in SEO?

Search engine optimization involves over 200 different practices including content optimization, search marketing optimization to improve click through rates, content wording, offering quality content, understanding user needs and what Google thinks those users need, backend optimization, website speed, website quality, inbound links, social media, and much more. Moreover, because these signals are constantly changing, it’s important that you have you someone who knows what they’re doing, and has the time to stay updated, on your marketing team.

Choosing the right SEO company to help you out means paying attention to their strategies, what they’re offering, and making sure that they stay up to date on changing Google and Bing search engine optimization strategies. You want someone who knows that SEO is more than keywords and backlinks, and who can show you their results from their previous clients.

If you want to learn more about our processes, see some of our case studies, or get a quote for your search optimization, contact Rory Martin

What is Negative SEO Linking & What Can You Do About It?

Most business owners have enough trouble with SEO without stopping to consider that negative SEO is a thing, but it is. While you can use search engine optimization best practices to increase the likelihood of coming up first on Google (or at least on the first page), your competitors, enemies, and even people you don’t know exist can use SEO worst practices to get your site flagged, lowered in SERPS (Search engine results pages), and otherwise blacklisted by search engines.

This process usually involves links, which were formerly a great way to boost your ranking. Today, having hundreds of links coming in from spammy sources and comment boxes can actually hurt your ranking a great deal. That’s why it’s called negative SEO.

You most often see it in competitive niches, so if you’re local to Seattle, your competitors aren’t media savvy and aren’t going to stoop to that level, and you don’t operate on an international level, then it’s not something you have to worry about. But, you should still know what to look for, and what you can do about it, because negative SEO can and will hurt your ranking. These tips from Seattle SEO experts will help you get started.


How to Stop a Negative SEO Attack

A negative SEO attack is mostly visible when you see dozens or hundreds of inbound links, mostly coming from low quality sites. You can see this if you regularly check your inbound links. Alexa Tools, Ahref, Open Link Profiler, Moz’s Open Site Explorer and Link Profile Tool, and a number of other sites all allow you to check your backlinks.

You can also get notifications if you’re being flagged for spammy inbound links by going to Google Webmaster Tools and enabling email alerts for all issues under Preferences.

You can monitor these links, and then use Google’s Disavow tool to tell Google that you want to completely disregard them linking to your site. You can do this simply by copy and pasting the URL into the Google Disavow tool located here. However, you should keep in mind that this could hurt your site ranking, especially if any of the inbound links you disavow was hurting it.

You’ll also want to watch your existing links, because companies that are willing to pay link to you from spammy sites are probably willing to create fake accounts similar to your own and message your existing backlinks and ask to remove the link. This is rare, and not as big of a problem, but it’s always good to monitor your inbound links.

Links can make or break your site’s value. Google’s complex search engine algorithm weighs the value of your site based on the number of inbound links, the quality of the site linking to you, and the sharability of your content. If you only have a few thousand inbound links and someone starts even a small negative SEO campaign against you, it could actually hurt your ranking. The best policy is to be careful, don’t make enemies, and don’t use these techniques yourself, because it will invite others to use them on you.

If you want to know more about search engine optimization strategy, or need help with your own brand’s optimization, contact Rory Martin, a local Seattle search engine optimization company, for more information.

How Reviews Benefit Your SEO & Your Social Media Marketing – Seattle Marketing Tips

Building your digital marketing strategy usually requires working in a great deal of different marketing techniques, and SEO and social media marketing are both very complementary to each other. While you probably already know that, one strategy affects both, as well as conversion and sales, and could be one of the most important strategies for companies with products to sell. That strategy? Reviews.

Whether you’re hiring a Seattle social media company to drive traffic and leads, or doing it yourself, your reviews greatly affect every part of your online marketing efforts, which makes them incredibly important.


How Reviews Affect Search

If you have a quality SEO company, then they’ve probably already put you on Google Local, and have likely started generating review strategies for your Google Plus and for your Facebook page. When users search for businesses in a specific location (I.E. Digital Marketing Company Seattle, Washington) on Facebook or on Google, they get back local search results based on businesses that have put their locations into the database. Here’s the important part. Your customer reviews show up in live search. If you have good reviews, this can greatly increase your conversion rate, because you automatically look more trustworthy.

How Reviews Affect Social Media

You probably already have some idea that reviews affect your social media. Social justification, or visible support for the brand, makes consumers much more likely to purchase, even if they’ve never heard of your brand before. For example, Amazon made more than $1 billion after introducing the “Was this review helpful” button, because users felt that individual reviews were that much more powerful. Pages with more reviews show up as more authoritative and more trustworthy, because users like popular opinion. Whether these reviews are on products, the entire business, or services doesn’t really matter.

How to Generate Reviews

The most important part of using reviews as part of your local Seattle social media or SEO strategies is that you shouldn’t use fake reviews. High quality reviews, from people who have actually used the product or service, are much better than any amount of fake, glowing reviews. If you’re on a social platform like Google or Facebook, the fake reviews can be removed, your account can be suspended, and you lose trust with your buyers if they catch you. Instead, using techniques like following up on an order with an email asking for a review, offering incentives in exchange for a review, using a slip or form in the package to remind users to review, or asking people in person is the best way to go. No, not all of your reviews will be glowing, but in an age where consumers know about fake reviews, it’s actually better for sales to have a small amount of negative reviews than to have all 5 star reviews. So, real reviews actually benefit you more than fake ones, even if they’re 3 or 4 star instead of 5.

Do you want to learn more about tactics for boosting your leads or sales? Talk to Rory Martin, a local Seattle social media company, and ask for your quote, or a consultation.

The Difference Between SEO and SEM – Seattle SEO Tips for SMBs

SEO or search engine optimization is a term that almost everyone knows, even if you don’t understand what it does. SEM is a less popular term that means Search Engine Marketing, and while it can include SEO, there’s a lot more to it. If you’re just getting into search, or are planning to hire a Seattle SEO company to help you with your search traffic, then it is important that you understand the differences.


What is SEO

SEO or Search Engine Optimization requires working with Google, Bing, and Yahoo standards to create a website that is most likely to come up in search. By creating a site that is high quality, following guidelines for search engines, utilizing keywords so search engines know what the page is about, and increasing your authority, you can influence whether or not search engines show your pages. This is hugely beneficial for making sales, driving traffic, or creating leads.

What is SEM

Search Engine Marketing is subtly different from SEO in that instead of only directing efforts towards search engines, you’re also putting some effort into converting searchers into traffic. For example, if you’re coming up on the first page of Google but not really getting any clicks, you’re probably doing something wrong with your search engine marketing. By tweaking the title, meta description, images, and reviews, you can improve the click rate so you can get more traffic. Of course, search marketing can also include PPC (Pay Per Click) to help you capture keyword searches for a specific item.

Why is this important?

Technically you need both SEO and SEM to really succeed or capture as much of a keyword as you can. Combining conversion techniques and search engine optimization is crucial if you want your SEO results to be valuable. For example, you need the page to be highly relevant to the search once the user clicks on it. If it isn’t, you’ll have wasted your efforts.

In addition, you need your Seattle SEO company to work with you to create relevant SEO content. If you’re marketing to high level companies then you have to work with keywords that they would use, and if you’re working with budget consumers, you have to work with keywords they would look up. It doesn’t matter if you’re #1 on Google for “Top 5 Digital Displays” if you’re product is a digital advertising displays, because most users who find your keyword won’t want anything to do with your actual product. SEM is about relevance to the user, not just coming up in search.

Creating a great search campaign requires a knowledge of both SEM and SEO, and you’ll have to consider your specific user demographic, budgets, and location in order to properly select targeted keywords. The good news is that if you have a Seattle SEO company, they will do the work for you, just make sure they understand that you want to talk to consumers as well as to search engine bots.

Want to learn more about how SEO and SEM can help your business? Contact Rory Martin for a free consultation or quote.

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How to Drive Traffic to Your New Website with Search – SEO Tips for Seattle Businesses

Driving traffic to your website, blog, or webshop is important if you want to make the site useful and profitable. However, this can be more difficult than it sounds, especially with over 1 billion live sites on the Internet. With most of the Internet’s traffic directed towards social media and well known sites, getting even a small chunk of visitors for your site can seem daunting. Luckily, there are dozens of strategies you can try to get traffic to your website, even if you’re a relatively new business, or have just launched your site.

Local Search Marketing


Search marketing is one of the most commonly used and one of the most misunderstood forms of marketing, partially because it changes so frequently. Search marketing is controlled by search engines like Google, Yahoo, and Bing, who each have their own search algorithms that control what comes up when someone looks for something. Because there are so many websites, it is almost impossible to come up for a general topic, so you have to use search phrases. Search phrases are long keywords, like “Banana cream pies in Redmond, Wa”, these keywords can be local, with a city or state reference, or fairly general. If you have a brick and mortar shop, you usually want to use location keywords, and research them, do the searches yourself, and then create valuable content utilizing those keywords. Adding yourself to Google Places, registering your business on Yelp, and writing about local events and things to do can also help.

Content Marketing

Content marketing is a form of marketing that uses content, and it’s part of your SEO, your social media marketing, and will affect your click-through and conversion rates. Content is important because it convinces readers to click, persuades them to keep reading, and if you end it properly, might lead them to making a purchase, or visiting your business. The majority of your content should be for informing readers while appealing to search engines, making sales unfortunately has to come second to traffic, but you can use calls to action and content on other parts of your website, such as product descriptions or menus, or if you sell food, pictures to make sales for you. The basic rules include:

  • Headers should be tantalizing enough to click
  • Content should be organized and easy to navigate
  • Content should not be spammy, useless, or keyword stuffed (the reader should come away feeling as though it was a valuable use of their time)
  • Focus on quality first, search second, sales third

Test Everything for the Best Results

Testing, analyzing, and using data to improve your marketing and efforts is the only way to boost results. By putting out two versions of your landing page, you can see which gets more traffic, but also which makes more sales. You can test ads to see which performs better, A/B test keywords and long tails to

Get Professional Help

If you’re new to digital, or even focused on another priority, like running your business, marketing online can be stressful, time consuming, and difficult to get right. That’s why you should consider paying a professional to handle your marketing for you. Just make sure you discuss your needs, budget, and ROI (return on investment) requirements before you get involved with any sort of marketing efforts. Seattle SEO companies offer plenty of returns, as do social media marketers, so long as know what your goals are, and choose the right company.

If you want to know more about SEO, content, or social media marketing for small business, contact Rory Martin for information.

What is Native Advertising and Why Is It important for Seattle Social Media?

What is Native Advertising and Why Is It important for Seattle Social Media?

Native advertising is a term that is extremely common in marketing, but if you don’t know what it is, it can be confusing. For Seattle social media marketers, native advertising is a must, because it allows you to market to users, in a way that blends with the content they are coming to see. This applies to Facebook, Google, Twitter, Instagram, Pinterest, Tumblr, and pretty much any other social media site, because Native Advertising is essential to marketing on any specific site. We will use Facebook as an example, because it’s the most popular social platform, but you can apply the following to any website, social media platform, or app. If you have a local Seattle social media manager, you can ask them for more information.


What is Native Advertising?

Native advertising is the process of presenting an advertisement as native content, or content that blends in with the content that people are coming onto the site to see. Native content is valuable, because it allows users to see your brand as a person, as informative, or as something valuable, rather than simply as an ad. This is complex, difficult, and often doesn’t seem like advertising, which is the point, because it boosts brand awareness and increases brand trust, which boosts sales when you do post an actual ad.

Examples of Native Ads

Native ads are those that look like something a person would post. They are interesting, informative, valuable, funny, or otherwise something that people want to see. Dove’s Sketch Beautiful Video is one example. It fits into Facebook’s videos, is sharable, moving, and entertaining. It’s also a very strong emotional advertisement for Dove, and raised brand awareness considerably. Other examples include Mountain Dew sharing photos and stories about the sports teams and skaters they support, who are usually doing the advertising for Mountain Dew themselves, by holding the bottles and cans. This sort of advertisement requires thought, planning, and an understanding of your brand and demographics because instead of just posting about your product, you have to post about the things that your demographic do, enjoy, and like.

Facebook Sponsored Stories – Facebook sponsored posts allow you to use content that your fans have already vetted and shown that they like as a native ad. When you have posted content that is performing well, you can boost the post, allowing more than the standard 3-5% who would otherwise see it, to considerably more people. This allows you to show the content to more people, which boosts your Edge Rank, so that future posts, and ads, are seen by more people. When the content stops performing, you can simply stop paying for promotion. Why would you pay for promotion? It’s the same concept as using a TV or radio ad, except instead of hoping people see, hear, or listen to it, you know when people engage, and it’s for pennies on the dollar compared to the cost of traditional ads.

Native advertising is extremely valuable, especially for small and medium sized businesses who need to be social, interactive, and personable to make sales. The best plan is to focus about 90% of your social media efforts on driving engagement, brand awareness, and interest, rather than sales, because you need that to make sales, and native ads will do it for you.

If you want to know more about native advertising on social media, contact Rory Martin, a local Seattle social media management company.

Is Your SEO Policy Helping Your Sales? – Seattle Search Engine Optimization

SEO is widely touted as one of the best forms of modern digital marketing, largely because you can have unlimited returns on your investment, as most SEO tactics are permanent. Unfortunately, if you hire the wrong company, don’t have the right plan, or approach your SEO the wrong way, you could also be wasting your hard earned money.

These tips from Seattle SEO experts will help you with evaluating and making sure that your SEO is doing you some good.

Tracking Visitors

google analytics

Tracking visitors is relatively easy and there are dozens of free programs which you can use to help. Google analytics is the most respected, because it’s tied in with their ad program. There are many others, all with varying degrees of accuracy, that you can use as well. By tracking visitors, you can see which pages are getting the most hits, how long people stay on each page, and where they go through your site. This allows you to see whether or not your SEO is working. For example, if you’re using descriptive content to sell items and you’re getting 20,000 hits on a page a month, but most are just reading it and leaving, then you’re going to want to rething your policy.

Tracking Sales

Whether or not the people visiting your website are buying anything is a huge question, and luckily, there are plenty of programs to track it. Even Google allows you to set up goals, which include getting customers to a checkout page. However, you do have to be careful, and make sure you’re using the ‘thank you for purchasing’ page after checkout, to make sure that you’re not counting abandoned shopping carts in your revenue.

Recognizing Where Traffic is Coming From

Unfortunately, it’s not as easy to see where traffic is coming from as it used to be. However, you can still see surges in content based on hits on specific pages, so you can see which pages are getting hits based on your SEO. Using split testing can help you with checking pages to see which keywords perform better, and to see if the pages with SEO get more hits than those without it.

Tracking Long term Conversion


Another consideration is that a lead you produce with a visit now might not turn into a sale for months to come. Programs like KissMetrics allow you to track long-term conversion, so you can see how many people you’re converting over time. This is especially important if you’re using blogs and informative content as part of your SEO strategy. One way to boost this conversion method is to use long tail keywords with specific products, mention your location and street, and be as exact as possible. People who are searching general keywords like “SEO” or “Shoes” are usually just in the research phase. You want specifics, like “SEO and Social Media Management in Seattle” or “Black crocodile ankle boots” if you want customers who are looking to buy. Of course, even then, you might not make immediate conversions.

SEO is extremely complicated and it doesn’t always work. While there is no magic solution, taking the steps to tailor an SEO policy or plan for your specific business and needs, putting up content to attract short term and long term leads, and bring in traffic to boost your sites authority, can all help. If you want to know more, contact Rory Martin to learn more about our local Seattle SEO services.

What’s Involved in Backend Optimization? Seattle SEO Help

If you’re hiring a Seattle SEO company to help you with your search engine optimization, then you’ll probably come across a few new terms. If your SEO company is any good, then one of those terms should be backend optimization. While it is important that your SEO service offer this type of optimization, it’s also important that you understand what is included, so that you can decide if you want to pay for it or do it yourself, and so you can understand what it is you’re paying for. We’ll go over the basics here, but services may vary slightly from company to company, so be sure to ask your company for an exact list of services provided if you aren’t sure.

What is Backend Optimization?


Backend optimization involves the back end of your website including site structure, html, meta data, site tags, and your server. By optimizing your website speed descriptions, pages, and architecture for search, you not only conform to best practices for coming up in search, but also ensure that search engines are able to find you and as many of your pages as possible.

Site Hierarchy

Site hierarchy or architecture is important for your SEO because if it’s not organized, search bots won’t be able to find all of your pages, and therefore your pages will not come up in search. Best practice involves creating a quality sitemap, ensuring that all of your pages are linked into a category or menu, and making it easy to find pages from natural links within the site. This ensures that search bots like Google’s bots can follow your pages and track natural links to new pages, and add them to search results.

Meta Data

Meta data is easy to abuse, so it is important that you approach it with care. By optimizing your site keywords, descriptions, photo descriptions, and information, you can help your website come up in searches for relevant content. Of course, over-use of meta tags and data is usually flagged as spam by large search engines like Google, so you don’t want to go overboard.


Your site speed, URL history, the quality and location of the server you are on, and various elements of your pages, such as how many links you have per page and how many ads you have on the page all affect your on-site SEO. It is important that you optimize this so that you come up in search. For example, Google prefers to rank websites which load in 3 seconds or less, as most mobile users will click the back button if the site isn’t loaded in that time. In addition, having too many ads on the first screen of your page (known as the fold) can count against you and make your site look spammy. Other issues, like bottlenecks in your server, php issues, and even too many incoming or outgoing links can affect your website’s SERPS (Search Engine Results Pages).

Backend SEO handles all of these features, and many more. It’s called backend, because usually, the work is done on the technical side of your page, rather than on visible content and photos. While you won’t notice it as much as you will notice optimizing your text for keywords, it can be considerably more valuable to your site.

Want to learn more about backend SEO? Contact Rory Martin to find out what we can do for you.

5 Search Principles for Your Seattle SEO Strategy

SEO or Search Engine Optimization is one of the most popular and most recognized forms of internet marketing other than PCP, but many businesses fail to utilize it correctly. While SEO requires a lot of expertise to fully master, you can get by with the basics, so long as you utilize them correctly. If you’re just getting started with your SEO campaign, you should consider hiring a Seattle SEO company to help you with the strategy and planning, but the following five principles will get you started.


Everyone knows that keywords are important for SEO, and that couldn’t be more true, especially if you’re trying to do localized Seattle targeting. Long tail keywords, mentioning your city, neighborhood, and even street can all help you come up in specific searches for local businesses, which is highly beneficial for small and medium businesses. The most important thing to do is research your keywords, make sure you integrate them without being spammy, and use them as naturally as possible.

Quality Content

Several search engines including Google and Yahoo now value quality, informative content as part of their search algorithm. They judge this by how well your content answers questions, as well as how long people stay on the page, whether or not they backspace and visit another page, and so on. Essentially, it is in your best interest to provide quality content that keeps visitors on your page for as long as possible.

Meta Data

Some meta data has been overused and used for spam, so you do want to be careful with it. However, meta descriptions and meta headers have value not only in that Google sees them, but also in that searchers see them. When you have a header that is too long for search, visitors see a cut off snippet of it in search. When you don’t have a meta description, they see the opening lines of your content. Creating an informative summary of your content, and a short, catchy title will help with boosting clicks. You also want both to summarize what your content is about, and use keywords for Google.


Backlinks are another SEO technique that has been spammed and must, therefore, be approached with caution, but it’s still one of the most valuable tactics you can utilize for long-term results. Search engines use backlinks, or links from one site to another, as votes to see how important the website is. Therefore, the more of them you have, the better your site will rank in search. However, links have to add value, be natural, and hopefully come from websites that have their own influence and ranking.

Image Tags

Image tags affect your search ranking by allowing images to come up in search, telling Google that you have relevant images in your post, and allowing users to find you based on image searches. This can be especially valuable if you have products, because you can tag them with appropriate short and long-term keywords, write a description that tells searchers what it is, and get traffic based on users looking for inspiration on the product you are selling.

There are over 200 different SEO principles and considerations, and you have to consider them all if you want to rank a larger business in the long-term. A Seattle SEO company can help with ensuring that you are on the right track by performing an audit, helping with your SEO strategy, and helping with implementation if you need it. To learn more, contact Rory Martin for details.

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