Marketing your website can be a big deal, especially when you’re trying to do so on a limited budget. SEO is usually the first thing that comes to mind when thinking of web marketing, but unfortunately, many people know surprisingly little about it, that it can change frequently, or that techniques which helped your site last month might actually hurt your website this month. SEO trends can vary a great deal depending on which search engine you’re marketing to, but the following include general rules for new SEO trends in 2015. If you need more help, consider hiring or asking a Seattle SEO expert.
Keywords are Out But Not All the Way
In 2011, a 4% keyword density was the thing for putting you on the top of search. Fortunately, that trend is completely over and you no longer have to worry about percentages and keyword volume. But that doesn’t mean that you can ignore keywords completely. You still have to give Google, Yahoo, Bing, and other search engines a good idea of what you’re talking about. A good rule of thumb is to use keywords as naturally as possible, only using them when you would without paying attention. You can also use Google’s SKTOOL to find a series of related keywords, you can use a thesaurus (Or just google) to find synonyms of your keyword, and then mix up phrasing and word usage. Keep in mind that your grammar and spelling should always be accurate.
Back End Optimization is More Important Than Ever
Back end optimization is often overlooked by many quick sell SEO companies, and their products and services rarely drive results. Back end optimization includes making sure that your website is search friendly, creating site maps, using appropriate meta tags, and so on.
Unique Content is Necessary to Rank
Another very important thing to consider about modern SEO is that if your content is not unique, you will not rank. This means that not only do you have to write 100% unique content for your pages, you also have to avoid doing any previously good techniques like spinning the article to post on other sites.
Quality Over Quantity
Good grammar, great spelling, informative content, and content longer than 350 words are all more likely to rank than throwing up a dozen small posts with no attention to detail. All search engines are now creating grammar and helpfulness metrics, which means that you have to start paying attention to content, quality, and readability. In some cases, this may mean paying for a professional writer.
Stop Link Farming
Whether you’re putting up guest posts, commenting with links back to your website, or adding your website to every directory you can get your hands on, just stop. It’s not helping you, and in fact, in enough quantity, it may even get you blacklisted. Instead, consider creating guest posts for the sole purpose of driving people to your website. If you don’t think the users will click through and follow it, then the link is worthless.
SEO is changing a lot, and whether you’re trying to market to a local Seattle audience, or aiming for something a little larger, it is important to follow the rules. Paying attention and keeping up to date with new rules is the only way to rank, unless you want to hire a professional Seattle SEO team to handle it for you.