SEO has come a long way in the past few years, and whether your Seattle SEO specializes in Google or Bing, times have definitely changed. Four years ago you could upload a post with a 4% keyword density and 100 backlinks and expect it to skyrocket to the top of search, but today, that same tactic is far more likely to have you tagged as spam and possibly even blacklisted by most major search engines. Google and Bing both now focus on quality as an important ranking factor, and many of them immediately rank the largest sites first (which is bad news for the little guys).
If you’re still posting your blogs on WordPress and blogger sites with links back to the original, paying for funnel websites, or creating thousands of links back to your site, you’re definitely making a mistake. The following include a few rules for Seattle businesses to live by when handling their SEO.
Pretend Google Doesn’t Exist
Or Bing. First things first, if you wouldn’t do something in terms of link creation or adding words without thinking of a search engine, you shouldn’t when thinking of a search engine either. Both Google and Bing are looking for quality in terms of keywords and links, and natural is the way to go.
Think Like a Reader
If you’re writing a blog or a website page and you’re thinking like you’re trying to sell to someone, then you’re thinking the wrong way. Instead, think about the reader experience as you go through the page. You should design your text, the quality of the text, and the number of links on the page based on how you think a user or reader would feel about it. Search Engine Land recommends reading the newspaper and deciding where you would put links, and see how they wrote content, to get the hang of writing for readers.
Put Quality First
Quality is your most important goal, for both links and on-page content. That means writing well-written sentences, using a spelling and grammar check, and proofreading everything. You want to have shorter paragraphs of no more than five sentences, and unless you’re targeting a highly educated audience, a fifth grade reading level. Make your content easy to read, and make sure that it is very easy to tell what it is about, without excessively repeating keywords. Think the same way with links. Try to accumulate them for their readership and activity rather than their PR (public PR is mostly irrelevant now as Google probably will not be updating the toolbar any further). If you put up guest posts or links, do so only with the idea that you want the readers to visit your site, and not for Google or Bing.
Want to know more about how to run a quality SEO campaign? Consider asking one of the expert Seattle social media managers at Rory Martin to help you handle your SEO, or to create a strategy for you. SEO optimization is more than just links and keywords, and hiring a professional can help you rank with the best of your competitors.