Driving traffic to your website, blog, or webshop is important if you want to make the site useful and profitable. However, this can be more difficult than it sounds, especially with over 1 billion live sites on the Internet. With most of the Internet’s traffic directed towards social media and well known sites, getting even a small chunk of visitors for your site can seem daunting. Luckily, there are dozens of strategies you can try to get traffic to your website, even if you’re a relatively new business, or have just launched your site.
Local Search Marketing
Search marketing is one of the most commonly used and one of the most misunderstood forms of marketing, partially because it changes so frequently. Search marketing is controlled by search engines like Google, Yahoo, and Bing, who each have their own search algorithms that control what comes up when someone looks for something. Because there are so many websites, it is almost impossible to come up for a general topic, so you have to use search phrases. Search phrases are long keywords, like “Banana cream pies in Redmond, Wa”, these keywords can be local, with a city or state reference, or fairly general. If you have a brick and mortar shop, you usually want to use location keywords, and research them, do the searches yourself, and then create valuable content utilizing those keywords. Adding yourself to Google Places, registering your business on Yelp, and writing about local events and things to do can also help.
Content marketing is a form of marketing that uses content, and it’s part of your SEO, your social media marketing, and will affect your click-through and conversion rates. Content is important because it convinces readers to click, persuades them to keep reading, and if you end it properly, might lead them to making a purchase, or visiting your business. The majority of your content should be for informing readers while appealing to search engines, making sales unfortunately has to come second to traffic, but you can use calls to action and content on other parts of your website, such as product descriptions or menus, or if you sell food, pictures to make sales for you. The basic rules include:
- Headers should be tantalizing enough to click
- Content should be organized and easy to navigate
- Content should not be spammy, useless, or keyword stuffed (the reader should come away feeling as though it was a valuable use of their time)
- Focus on quality first, search second, sales third
Test Everything for the Best Results
Testing, analyzing, and using data to improve your marketing and efforts is the only way to boost results. By putting out two versions of your landing page, you can see which gets more traffic, but also which makes more sales. You can test ads to see which performs better, A/B test keywords and long tails to
Get Professional Help
If you’re new to digital, or even focused on another priority, like running your business, marketing online can be stressful, time consuming, and difficult to get right. That’s why you should consider paying a professional to handle your marketing for you. Just make sure you discuss your needs, budget, and ROI (return on investment) requirements before you get involved with any sort of marketing efforts. Seattle SEO companies offer plenty of returns, as do social media marketers, so long as know what your goals are, and choose the right company.
If you want to know more about SEO, content, or social media marketing for small business, contact Rory Martin for information.