Archive for the ‘Social Networking’ Category

What Can a Local Seattle Social Media Marketing Team Do For You?

Social media is so common these days that you might brush it off as a trend, but, unfortunately for the non-social savvy, it’s quickly becoming an integral part of marketing. With the ability to generate nearly limitless revenue for the right kinds of companies, the capability to connect and bring businesses closer to their customers, and the easiest way to regulate and control brand web presence, social media is hard to ignore. If you live in the Puget Sound area, then a local Seattle social media marketing team is the only way to go, and here’s why.

Utilize Local Knowledge of Seattle Customers

The first and best thing that you get when you choose a localized Social Media team is local knowledge. Each area has its own social media trends and attitudes, and tapping into that helps with your social campaigns. For example, someone from New York would have no real way of knowing what hashtags local consumers use, what products or pages are currently doing well on the Seattle market, or which stories and content have gone viral on Seattle’s social media scene in the past. By hiring a localized marketing team, you tap into all of that, and take advantage of local knowledge for your company. From hyper-localized marketing trends, to a knowledge of competitors, to a knowledge of hashtags and hot content, localized means in-the-know about what’s happening in Seattle.

Easy to Get in Touch

Another great thing about working with a local marketing team right here in Seattle is that you won’t have to worry about not being able to get in touch whenever you want. Many businesses can and do outsource their social media management to the cheapest marketing team, often overseas, but this means complicated business hours,  and probably emailing rather than visiting an office or picking up the phone.

Integrated Marketing

What’s better than a social media plan that works around localized trends and media? A social media plan that works around your localized marketing as well. By working with a local team, you ensure that they have access to your other marketing team (or if you’re hiring Rory Martin we also do SEO, and other promotion), to offer you integrated marketing strategies that plan in traffic, sales, and social trends based on your marketing, promotion, and even include your offers to clients.

The best thing about hiring a local marketing team is that they understand the local market, so you can benefit from their knowledge, rather than having to tell them what you need. In our opinion, that’s what a marketing team should do. Best of all, if you have any questions, it’s easy to pick up the phone and make a call,

Want to know more about our localized Seattle social media marketing services? Contact Rory Martin today to talk to us about your marketing needs.


Seattle SEO Tips – Calculating Your SEO Budget Using Anticipated ROI


If you’re planning on starting an SEO campaign, or hiring a Seattle SEO company to do it for you, then you need to know how much you can afford to spend on it. Your anticipated ROI (return on investment) is the easiest way to make that decision because it shows you how much you can expect to make in return. Unfortunately, you cannot estimate exactly how much you can earn, but you can find your anticipated ROI, which is how much you should make.

Finding your Average ROI

To find your anticipated ROI, you have to know a few things about your website.

  • How Much Traffic Do You Get Each Month?
  • How Many Sales Do You Make Each Month
  • How Much Does Each Sale Generate in Profit Revenue

These questions are a little more complex than they seem at first, especially because sales and value do vary depending on the item. For example, if you have 200 items varying between $1 and $200 each, then your value per sale can fluctuate a great deal. However, if you make 500 sales per month and earn $17,500 then your average value per sale is a median of $35. While this might vary per month, you can also do it per year. If you made $210,000 in sales in 2013, and roughly 6,000 sales, then your average sale value is still $35. For traffic, try using Google Analytics, or your analytics program of choice.
Profit Revenue is important because it suggests how much you actually make rather than perceived profit. If you’re only raising the price of your items 40% up from what you’re spending to make them then your profit off of $210,000 in sales is only $84,000.
Finally, you have to calculate your average conversion rate. If you have an average of 7,000 visitors per month and make 500 sales per month, then you have a 7.14 percent conversion rate.

How to Use Your Anticipated ROI

If you use the numbers listed above:
7,000 visitors = 500 sales = $17,500 = $35 per sale with a $14 profit off of each sale

Then you could estimate that if you drive 100,000 visitors to your website with a 7.14 percent conversion rate, then you could theoretically drive 7,139 sales. At the same profit margin rates listed above, that would make for $249,865 in generated sales or $9946 in actual profit. So, your SEO budget would have to be $9,900 or less in order to break even.

Because you want ‘ROI’, return on investment, rather than breaking even, your SEO budget should be around $5,000, which is where most good SEO campaign managers start their prices. Of course, you can scale up or down depending on your budget, your goals, and your ROI. Plus, if your sales generate around $100 in profit, you have to push far fewer sales in order to get a positive ROI.


One important thing to remember about SEO is that it can drive a great deal more traffic than estimated. You don’t always ‘get what you pay for’, because while 100,000 people might click on your website, the same could be said of 500,000 people. In addition, sometimes SEO depends on other factors, such as Google updates, competitors, and current ranking. If you want a real estimate of what your Seattle SEO manager can do with your budget, make sure that you talk to them first.

Quick Tips for Improving Your Seattle Social Media Campaigns for 2014

With an estimated 90% of small businesses on social media, it is becoming more important than ever to get yours going. Unfortunately, while more than three quarters of businesses do have social accounts, most have no idea how to utilize them to make sales and create customers. In fact, some 58% of social users claim to have difficulty driving engagement, let alone sales. So what are you doing wrong?

Improve your Seattle social media

Localized Targeting

If you live and work in Seattle, then you would want to find local businesses that can offer local services. For example, there is probably a coffee shop near you. Chances are that if you go to their Facebook, they aren’t doing anything to target their specific audience, and if they are, they’re probably targeting Seattle, rather than their neighborhood. For example, a bakery located on Pike Place might advertise themselves as a ‘Seattle Bakery’ on their website. Unfortunately, this isn’t going to drive too much traffic because while ‘local’, Seattle is really big. Instead, that same bakery should focus on ‘Pike Place’ as their local domain, and use targeted keywords, hashtags, and interact with neighborhood pages and groups.

Don’t Over Promote

Promoting on any social is a fine balance of offering value alongside company promotions because no one wants to see post after post of “You’ll love our stuff – go buy it!”. Most Facebook and Twitter managers already have a pretty good handle on this sort of management, but most of the non-pros still have to catch on. Try interspersing your coupons and sales, and direct links with useful information like customer reviews, questions and answers, funny photos, and even contests. You’ll get a lot more interaction, and as a result, more business.


Another increasingly common problem is that many businesses just want fans and don’t care where or how they get them. Unfortunately, if your likes and +1s aren’t in your demographic, you won’t be making any sales. Why not? Because if you’re primarily selling ballet shoes for toddlers then you won’t be making very many sales to single men aged 18-25. The point is that almost every type of business has a demographic, and that demographic is what you should focus on for your social. Finding and targeting your demographic is a huge part of a professional social media campaign because it increases sales, interaction, and ROI.

Non-Goal Oriented Posts

One of the biggest mistakes that you see in any social media campaign is that the majority aren’t goal oriented. While most of us realize that being on social is a good thing, and that it can make sales, we don’t understand the process quite enough. That’s where an established Seattle social media company like Rory Martin can help you, we can create and realize goals based on the capabilities of your business. Goal oriented posts are those that strive to get to a certain amount of sales, likes, or shares, so that you get a certain amount of ROI in return.

Do you want to know more about starting a localized Seattle social media campaign? Contact the experts at Rory Martin today to find out more, or to talk to one of our professional social media managers.

What Can Hyper Localization Do For Your Seattle SEO Campaign

Hyper localization, it’s the new big thing, the ‘next big SEO trend’, and the first SEO trend in 2014. Unfortunately, most of us don’t understand what it can do, especially not in terms of sales. After all, doesn’t decreasing your market demographic decrease sales, actually not really. The thing about hyper–localization is that it’s meant for small business who serve a local area.

Seattle social media

So What is Hyper Localization Anyway?

What is hyper localization? It’s the process of taking a ‘local’ Seattle SEO campaign and turning it into a ‘local’ single street or neighborhood campaign. So for example if you’ve been advertising yourself as a ‘Seattle business’, you can now advertise yourself as a ‘Lake Union’ business. The difference is that instead of marketing to someone who might be a twenty or thirty minute drive away, you’re mostly targeting people within a five to ten minute drive, and hopefully walking distance as well. You can probably guess that this isn’t the right strategy for everyone, but might be able to see that for small businesses, restaurants, and bakeries, it can be a godsend.

Benefits of Hyper Localized SEO

Social SEO

Hyper-Localization Gives You In Depth Location Based Search Results

Targeting a very small and specific demographic has a number of pros and cons, but the cons are mostly only applicable to larger businesses. As a small cafe, you can benefit from hyper localized SEO by targeting the people near you to make more sales. You can also decrease your spending budget because you’re only spending money on a very small area. Most importantly, you’re actually more likely to make a sale because your target demographic doesn’t have to travel to see you. You’re right there and they can drop by at any time. Some of the most obvious benefits of hyper-localized SEO include the following:

• Less Keyword Competition
• More Interested Demographic
• Better Chances of a Repeat Sale
• Ability to Build a Community
• Relevance

Someone who looks up ‘baker on Broadway E’ is likely looking for somewhere to go pick up cupcakes. On the other hand, someone who looks up ‘baker Seattle’ is probably looking to see what options are available for a future order. So, in a way, hyper localization is a bit like using long-tails in that consumers are often searching relevant shops and stores where they can buy something, rather than researching their options.

Bakers on Broadway E.

Bakers on Broadway E.

Using Hyper Localization

Most social pages already engage in hyper localized SEO. For example, if you set up a small local business page on Facebook, you can put in your exact address, as well as your opening hours. Anyone who uses Facebook’s Graph search to look up ‘This sort of business in this area’ is going to find you. Google + also features this sort of optimization through Google Local Pages, but the difference is that you come up in Google search on the map as well, which can be a great deal more beneficial. While this is social media marketing rather than ‘SEO’, it can still do a lot for your local sales.

Hyper localized SEO is still catching on, but it also still has a ways to go. If you think you can benefit from this sort of SEO campaign, then why not try it out. Contact Rory Martin for a consultation on your localized Seattle SEO campaign.

Get Your Seattle Social Marketing Campaigns Into the Holiday Spirit

December is the season for Holiday cheer, but it’s also the season for targeted campaigns across your social and blog. With more and more businesses gearing up to make sales, and more people buying things, the month is the perfect time to increase sales by focusing on a new marketing campaign. While you can focus on your social, content, or ads (or hopefully a combination of all three); you have to tailor your campaign to focus on your demographic for the season to get the best results.

Seattle Social meda

Research Your Demographic

Even if you already know everything about your demographic, you still have to research. This is mainly because the holiday shopping season is a little different, your customers and clients have different needs than usual, often because they are shopping for someone other than themselves. You can settle on who you’re aiming your offers too, decide what they are likely to be interested in, and how much. For example, there is a huge gap between marketing business services to businesses that may need more of them for the holidays and marketing shoes that might make good gifts. Knowing your holiday demographic allows you to decide when, where, and how to push your campaign.

Avoid Focusing Only on Christmas

The best thing about the month of December is that it’s not all about Christmas. You can focus your advertising campaign on anything from the months leading up to Christmas, Hanukah, or even New Years. The point is that you don’t have to focus all of your efforts on Christmas. Instead, figure out a marketing campaign that focuses on as many sale points as possible in your industry, and make the most of it.

Don’t Forget to Be Human

With Christmas and other holidays right around the corner, it’s more important than ever to instill the idea that you care about your customers. Acting like a human being and not a robot or sales pitch can win you more loyalty then any amount of products, so remember to keep it in mind. If you’re donating to charities, try bringing it up (without bragging) on your social to let people know you’re using their money to do good. Responding and talking to people who talk to you can also go a long way towards improving your business humanity, but remember that you don’t want to go too far into overly formal or overly friendly. If you’re not sure what to do, try looking around and checking out what other people are successfully doing.

While December is a little too late to put together a full holiday marketing campaign, it is the perfect time to start gearing your social towards the holidays if you haven’t’ already. Holiday themed offers, last minute gift tips, and even a holiday event can all be part of your holiday social strategy, just make sure that you have the time and resources left to plan them. If you’re not sure where to start, consider a Seattle social media company to design your strategy for you.

Five New Seattle Social Media Marketing Trends to Watch Out For

The world of marketing is always changing and unless you stay on top of the trends, you’re going to see a quick drop in your campaign success. No matter what it is you happen to be marketing, trends can make or break your campaign so you have to watch out for them. The following include a few local, and international, marketing trends that could affect your Seattle social media marketing campaign.

social platforms

Twitter is Back

That’s right! Twitter is back and bigger than ever, especially if you’re in the right sectors. New data shows that Twitter is now doing just as well or better than Facebook for active users, and more importantly, it’s becoming harder to promote yourself on Facebook. While it’s important not to ignore either channel, Twitter gives you an opportunity to directly connect with your fans by answering questions, recommending your software, and creating an online buzz about your products, all without the huge amount of thought that goes into every Facebook post. While less people will click through on your links via Twitter, you do have the opportunity to get more exposure for your brand.

You Can No Longer Ignore Google +

If you don’t have a Google + then you need to run not walk to the computer and set up a page for your business. As we discussed in one of our previous posts, Google + is hugely influential across most fields of organic marketing including social and SEO. Google may be playing favorites, but with Google + offering all the benefits of Twitter and Facebook, and 540 million active users, you really can’t afford to ignore it any longer. Plus (pun intended) you can use Google’s Hangout function to directly engage with your fan base, answer questions, and earn loyal customers. Google’s ‘local’ functions are also invaluable to your marketing efforts so make sure you check them out.

Cross Marketing

Cross marketing, or working together with your competitors and other related businesses is quickly becoming the next big thing. By collaborating and offers cross marketing deals (such as a hotel stay and restaurant meal in one package) you gain more exposure to a wider fan-base. While not every business can benefit from this sort of cross marketing, most can. You can benefit by offering online coupons, giveaways or deals that encourage you to like/share your cross marketing companions, or even bundles and deals that benefit everyone involved.

Content Marketing

Content marketing is going, well, viral. It’s expected to be the biggest form of marketing in 2014, and is already making a huge splash in 2013. So what’s the big deal? Videos, pictures, blogs, and even infographics have all been going viral all year and when done right, will gain a massive amount of exposure and interest in your business.

Image Centric Social

One trend that has probably the largest impact is that image centric social sites like Snapchat, Pinterest, Instagram and Tumblr are now more important than ever. These sites allow businesses to connect directly with customers via hashtags, image shares, and direct mentions, building brand image, product awareness, and interest. While a services site most likely cannot use these types of media marketing most types of businesses can.

Seattle’s social media marketing trends are rapidly changing and if you need help, there’s plenty of professional marketing managers out there to help. Want to know more? Contact our social media marketing team today to find out what we can do for you.

How Fan Only Content Can Grow Your Facebook Page

If you’re like most businesses, expanding your Facebook page can benefit your business. Studies show that as much as 30% or more of sales could come from your social sites if you are active, but only if you have a large fan base. Fan only content or reveal pages can help you to expand your fan base and reach so that more people see your posts, more people get your content, and you make more sales. What is fan only content? It’s actually just a tab or page on your Facebook page that is only accessible to fans of the page. Before we talk about how to set up fan only content, let’s talk about how it can benefit your business.

fan gate fan only content

Utilizing Fan Only Content to Expand Your Facebook Likes

The first method of using fan only content for your Facebook page is to use it to increase likes. You can do this using a promotion or special discount, and even a giveaway. All you have to do is advertise it, create a sharable poster, and then put the content on a page that can only be viewed by your fans.

You probably know that it is against the Facebook terms of service to issue promotions or giveaways in exchange for likes and shares. Using fan only content allows you to induce shares and likes with giveaways, free stuff, and coupon codes without breaking these terms of service. Fans still like you to get the goodies, and your Facebook page is safe. This is because with a reveal page they are voluntarily liking your page for the free stuff, and you aren’t breaking any rules because you aren’t asking for a like, simply saying ‘this content is for fans only’.

Targeting Your Campaigns

Once you’re ready to set up fan only content, you have to decide on a strategy and targeting method. Not every strategy is equally as effective, so you should consider your options. Probably one of the best methods is to offer a 25% discount to fans, although current fans are likely to take advantage of this as well. Social media studies show that 25-30% of Facebook users are willing to like a page for a 25% discount to a product or service they need, so this is a great way to bring in actual paying customers. Giveaways are also effective, but studies show that the fans brought in are less qualitative because they just want free stuff and aren’t likely to spend any money.  On the other hand, if you would like to expand your fan base quickly so that you have more numbers in your likes, a giveaway might be a great option.

How to Set up Fan Only Content on Your Facebook Page

If you have some idea of what you want to do then you can go about setting up fan only content on your Facebook page. First, you´ll need a static HTML page, you can check out a good app for it here.  Essentially static HTML adds an iFrame to your page which if you don´t know what that is, it´s an externally hosted web page.  There are a couple of options you can use from the app but in this case, you want to use the ´HTML´ app.  You will want to fill in the information with whatever coupon or discount code you might have, and then click ´fangate´ and enable it. You should type in something under the fangate which is what people will see before they like your page.

You can also upload images, insert video via HTML, and more. Usually the more enticing the fangate text, the more likes you will get out of it.

Setting up fan only content or fangate reveal pages is very easy. You can install an app in less than a minute and easily get your content set up. From there, all you have to do is drive traffic towards your coupon or giveaway to start increasing your Facebook likes.

10 Ways Connecting on Social Sites Benefits Your Business

Social sites were originally designed to be social. With the idea of allowing friends and family to talk to each other, see what the other is up to, and even play games online, many businesses ignored them at first. Now, we all know that social is a great place to advertise your business, host a free business page, and collect fans. But many businesses actually create a social page and then ignore it. Whether this is because of a lack of the free time to handle posting to social, a lack of anything to say, or because it is seen as a ‘waste of time’ can vary from page to page. Unfortunately this means that a lot of companies are missing out on some of the best benefits of social. The following include just some of the benefits you (or anyone) can get from networking and connecting via a social account.

socialFree Traffic – Want traffic to your website or blog but don’t know how to find it? If your SEO or marketing strategies have been turning around less traffic than you would like, you might want to turn your focus to social media. Studies show that a good social media account with active users and planned content can drive as much as 40% or more traffic towards a blog. If you want to see results, you can use Google Analytics to watch and track your social driven content so that you can see the exact metrics for your social efforts

Networking with Other Businesses – Networking is one of the most powerful tools any online business has, and social is the only way to achieve it online. Networking allows you to connect with business owners, find opportunities, and even find employees. For example, you can connect with high level industry people, meet with people who need your services, or meet valuable connections in the same field who turn into business partners, or just friends.

Promotion for Blogs – Social is one of the easiest ways to promote a blog, especially since it is easier for your fan base to follow than to visit your website. Because you cannot rely on each of your fans to consistently visit your website, you can direct them towards each post by telling them about it on social. Promotion for your blog is similar to the ‘free traffic’ benefit, but in this case can uniquely affect the SEO and buzz about your blog.

Free Branding Tools – Your brand is your business and social accounts are very powerful free branding tools. Anything from Twitter to Pinterest can be used to tell people who you are, and you shouldn’t be ignoring it. Increasing brand awareness means increased exposure, increased customers, and more reminders of your business when someone needs your services.

Doubled Exposure – Doubled exposure, or double the exposure, quite literally means that you are being exposed to twice the number of people as you would without social. A Facebook post is visible to 15-20% of your fan base, which is actually about on par for the average number who see a standard blog post or we page. This means that you can literally increase the number of people who see your content to begin with by sharing it on your social.

Brand Reminders – A brand reminder is a reminder that your brand is there, and any social account is a great reminder of this. Brand reminders can include photos, status updates, or tweets, so long as they are out there, and remind your clientele, customer base, or fans, who and what you are. Of course, the golden rule of social is that no more than 1 in 5 posts should be promotional, so don’t go overboard.

Consistency – What does consistency do for your business? A lot more than most people think actually. Did you know that consistent marketing or posting means that more people regularly see your content? Consistency tells your fans that you are a constant source of information or products that can be relied upon which can benefit your traffic, your sales, and your revenue.

A Voice – If you don’t have a blog then you could be lacking an internet personality. Unfortunately for you, much of the web is now all in favor of sites that are personal, real, engaged, and interactive rather than just professional. You can use your social sites to show your fans who you are as well as your business policies. But don’t take it too far, studies show that keeping your business and personal social sites as separate as possible actually benefits you.

Perceived Authority – Social sites give businesses a huge advantage with perceived authority. This authority is based on the number of followers or likes that you have as well as the amount of social interaction you have. Usually the higher these numbers, the more authoritative you are seen. While you can achieve high perceived authority with good networking skills, you can also achieve it by actually being an authoritative source of information.

Increased Influence – Last but not least, you can actually use social accounts to increase your brand and marketing influence. Whether to increase sales, increase traffic, or conversion, your social presence helps you to interact with people. Typically, interaction leads to sharing, visits to your site, and purchases.

Social can benefit your business in more ways than the ten listed above. Whether you have an account and simply aren’t paying it that much attention, or worse, don’t have one, you should start posting, updating, and interacting with your social. While not all of the benefits will be immediate, you can see them all in interaction, sales, and traffic results.


Online Reputation Management and how it Can Benefit Your Social Media

Anyone with a business should invest in some form of reputation management, even if it is something as simple as starting and keeping up a positive blog or social site. Reputation management begins in creating a positive media buzz around your website or company for positive media attention, brand awareness, and customer awareness. Despite its origins in covering up negatives about a company, brand management doesn’t necessarily have to be for hiding negative media. In fact, you can utilize it now to positively increase your presence on the web.

What is Reputation Management?

online reputation managementIf you’ve ever lived in a small town then you know that saying something you shouldn’t can get you in trouble. You probably also know that doing something good can get you talked about in a positive way. Your Seattle social media, and website brand management, operate under the same premises. The internet is essentially a very small place because while spanning the world, it allows information to be exchanged instantaneously. This means that a potential shopper in Boston could read about how great your online shoe store is and buy shoes or a Seattle restaurant critic like Providence Cicero might see your restaurant online and decide to pay a visit. Reputation management is about controlling and managing the information that goes out about you online so that you create a positive vibe online.

Four Basic Online Reputation Management Tips

Your online reputation starts with your SEO, your blogging, and most importantly, your social media. While any DIY technique isn’t going to mimic the in-depth management of a professional, you can get a good start on your own, especially if you don’t have a lot of negative content up about your site.  Here are four easy tips for reputation, and brand management for your Seattle SEO.

  1. Keep a Blog – SO what does a blog have to do with your reputation management? A lot actually. The thing is, the more you are saying about your business, the less room there is for other people on the first page. Another good thing to keep in mind is that a blog can draw traffic to your site, especially if you take the time to write high quality articles that reflect your site and your content. If your website is a blogging site then obviously you don’t need this advice, but it is important to remember that a regularly posted blog can do wonders for your social, your traffic, and your reputation.
  2. Take Care of Your Social – Your social is the hub of what people say about you online, so you should take care of it. Talking to people on your social, taking the time to create real working relationships, and making connections can really help to get positive word out about your website. On the other hand spamming people with links to click on and expecting them to automatically like your business won’t get you anywhere. Usually it’s a good idea to approach your social with care, and remember that each person who ‘likes’ ‘follows’ or +1’s your pages is a human being as well as a potential client, customer, or subscriber.
  3. Resolve Problems – So what next? You might not have any problems yet, but you’re likely to get some eventually. One of the hardest parts of online reputation management is resolving issues as quickly and efficiently as possible, and without getting into arguments. Making customers or clients feel like they are important is the easiest way to create positive brand awareness, so make sure you handle issues effectively. For example, were you the shoe store listed above and someone commented on your social, or left a review on Yelp, that their shoes had fallen apart, you would want to respond with an apology, and perhaps the offer of a new pair of shoes or a refund. While giving out the money might hurt, it will hurt less than the irreparable damage a bad review can do to your reputation. Likewise, a restaurant or even a freelancer with a bad review could
  4. Watch What You Say – Did you know that comments you leave on a blog can come up in search if someone searches for your email? Or that those comments will be there for years into the future? Everything from a tweet to a comment can come up for literally years into the future whether you like it or not, so watch what you say. Anyone who works extensively with their social should attempt to keep personal and business social accounts as separate as possible, and potentially even consider creating a personal Facebook that is private to all but close friends and family. An unintended joke or photo of a night out with friends can look bad to a professional, especially if you depend on your reputation for work.

The good news is that once you get the hang of managing your online reputation, you shouldn’t have that many problems with it. Key issues are keeping up with your social, creating a positive buzz through articles, blogs, and networking, and resolve any issues as quickly as possible.  Remember that the internet can turn a city as large as Seattle into a very small place information wise, so taking care of your reputation can be one of your best business strategies.

Seattle Social Media: Utilizing Your Social to Find Customers or Clients

Socializando WordPress


Most people think of social media as ‘advertising’ ‘a waste of time’, or even, ‘an unfortunate necessity’, but did you know that you can use your local Seattle social media to find customers and clients who are actually interested in what you have to sell? While traditional advertising such as paying Google to post ads, or even paying a website to post ads can be effective, the new SEO, and the new advertising can be best used through social. But how do you use social to find your customers and clients?

Build a Targeted Following

Whether you’re looking for local Seattle followers, or international followers from around the world, you have to make sure they are targeted. Anyone can go around and add hundreds of followers in the hopes that they add them back, but those followers aren’t likely to be interested or active on your page. Instead, you should engage in a variety of techniques designed to help build your followers with people who are actually interested in your business. Whether you’re on Twitter, Facebook, or any of a number of other social sites, you should first focus on having a number of followers. This makes you attractive to potential followers.

From there, you should search followers via keywords and then keep checking back to see if they have followed you back. As a rule, the more followers you have the more that will follow you without doing anything.  There are a variety of tools including Tweepi for Twitter, Buddy Media for Facebook, and a range of other websites can all be used to manage and follow or un-follow people.

Interact With Your Followers

Once you’ve got a following, you should concentrate on targeting and communicating with interested people. If you are planning on advertising and finding customers and clients via Facebook, it is more important that you decide how and when to add followers. Building a genuinely targeted following there is most important because you have no way to contact them other than via your feed and messaging system.

On Twitter, you can use hashtags to contact people looking for your services. For example, using #SeattleSocial in your hashtag on Twitter or Google + could target anyone looking for information or services on Social media in Seattle.

Make Sales or Find Clients

Making sales and clients via your social network is not always easy, and it’s not always a guaranteed method of sales. What you can do with your social is build interest by sharing your products and information in a way that appeals to your followers. Instead of just sharing your products, talk about them, ask questions; ask what people would like to see, show samples of your work, and interact with interested clients.

Retweeting and sharing similar products, or talking about how these products work together with your own can gain you a base of followers who like similar things, and being polite, informative, and helpful to people who contact you can help you as well.

While you might not get hundreds of customers from your Seattle social media strategy, you can certainly expect to find a few. A couple of things to keep in mind are that you should use semantic keywords in your posts, hashtags where applicable, and always make sure that your posts are public so that they can be found in search. Importantly, you will need a good social marketing plan, a good website or landing page, and products and services worth sharing. If your followers like what you share, they might just become your clients.

© Copyright © 2012 Rory Martin Inc.