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5 Ways to Boost Your Social Media Marketing

Social media marketing isn’t easy, if it were, the more than 40 million active small businesses quoted by Facebook would be significantly more prominent. Instead, it often requires a combination of time, patience, knowledge, and an understanding of your market demographic, which is something that small business owners don’t really have in large supply. If you’re trying to improve your social media marketing, these tips and strategies from local Seattle social media marketing firm, Rory Martin, should help.


Understand Your Demographic

Out of all of the advice you could ever get for your social media pages is that you have to post for your demographic and not for yourself. Understanding what your audience wants, what they want to see, and what they need can help you to create and drive successful social media campaigns. This is especially important if you’re marketing to a specific subset of people. For example, if you’re selling budget fashion geared towards students, then you want to find out what’s happening in local campuses and make your posts relevant to them. This is even more relevant if you provide a service, such as a student café. In this example, you could easily get inspiration and stay up to date by following the Washington University on Facebook. If you’re marketing to business persons like yourself, you could post things that you want to see, but otherwise, you have to aim for your demographic.

Create Content Themes

Content themes can help you with creating great posts and great content that works well together and works inside of a single theme to bring your pages together. You can create large plans for your entire year or period, and then break them down into smaller themes. For example, summer is coming up, and if you’re marketing to the same students used in the example above, themes of summer vacation could include topics on traveling home to see family, studying while away, or etc. and could easily tie into your products or services, while creating a page that is relevant, informative, and useful to students.

Use Variation

You never want to post the same things again and again. This will get boring to you and to your viewers. If you must share the same content more than once, make sure you post it at least a few days apart, and that you specifically mention that you posted it before. One important thing is that Facebook’s promotional options allow you to pay to promote posts so that they keep showing up, so you don’t have to keep posting the same links. Similarly, you want some variation in the types of content you post. Images, links, and videos are the most popular by far, but make sure that everything you put up isn’t a link or a photo.

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk’s bestselling book on social media marketing  has one primary point, and it is one that most marketers knew all along. In order to reach your audience you have to reach them first, and then close a sale. His boxing terminology might make the whole point seem like you have to connect three times and then market, but it’s not quite so simple. Instead, you have to keep your audience consistently engaged, make sure that the majority of content on your page is not promotional, and occasionally following through on your connections with a sale or promotional post they would be interested in.

Crowdsource Ideas

You probably have a great team of people working for you and chances are, they’re closer to your market demographic than you are. Ask them for advice, feedback, and even ideas when you’re planning ideas.

Be Consistent, but Be Real

Seattle is home to nearly 653,000 people and most of them are millennials. As you may know, millennials value authenticity, consistency, and brand values that align with their own. Taking the time to develop brand values, and to ‘walk the talk’ by supporting local causes and events, can help you to build your audience, engagement, and brand value. Finally, you should also make sure that you’re posting consistently, at least once per day, during active user hours.

Social media is a lot of work, and it’s an entirely new skill for many people. If you want to boost your results to make your social media more worthwhile, hiring a professional social media manager is the right way to go. If you want to learn more, or want to know what a local Seattle social media marketing company can do for you, contact Rory Martin, or take a look at our whitepapers to see some of our past results.



Competitor Analysis in Seattle

The method of competitor analysis in Seattle is the process of reviewing the strengths and weaknesses of existing and upcoming competitors. The analysis provides an offensive and defensive strategic framework through which to identify opportunities and threats.

Seattle competitor analysis is an essential part of corporate strategy. Many firms do not conduct this type of analysis often enough. Instead, many companies operate on impressions and intuition, based on experience. As a result, traditional practices place most firms at risk of having competitive blindspots due to a lack of this, competitor analysis.

No matter your location, firms in Arlington,  Auburn,  Bellevue,  Boise,  Bonney Lake,  Bremerton,  Des Moines,  Edmonds,  Everett,  Gig Harbor,  Graham, Indianola,  Issaquah,  Kent,  Kingston,  Kirkland,  Lake Stevens,  Langley, Los Angeles,  Lynnwood,  Marysville,  Mill Creek,  Mukilteo,  Oak Harbor,  Olympia,  Orting,  Portland,  Port Gamble, Port Orchard,  Poulsbo,  Puyallup,  Redmond,  Renton,  SeaTac,   Seattle,  Silverdale,  Snohomish,  Southworth, Steilacoom,  Suquamish,  Tacoma,  Tukwila,  Tumwater,  and Yelm, can all benefit from local Competitor analysis.

One useful technique is making a competitor overview. The steps include:

  • Define your business – scope and nature.
  • List your competitors.
  • Determine your customers and what benefits they expect.
  • Determine your industry’s key success factors.
  • Rank the key success factors by giving each one a value.
  • Rank each competitor using the key success factors.
  • Add each of the columns for an assessment of each competitor.

Let help you implement your Competitor analysis in Seattle, online and in your local communtiy.

Inventory Management

Whether your store is in the Greater Seattle area or exclusively online, the staff at can help you expertly manage your inventory.  Increase local and online sales.  Streamline your inventory catalog.

The inventory management software packages we use (such as Os Commerce and Virtue Mart), display your product catalog online for your Greater Seattle customers, and web customers anywhere in the world.  All while giving you a visual record of your inventory and sales performance.

Create invoices,  purchase orders,  receiving lists,  payment receipts and printed labels.  An inventory management software system configured to your warehouse,  retail or product line will increase revenue for your company.  The inventory management system will control operating costs and provide better understanding of your sales statistics. We are your source for inventory management software.

Inventory management and inventory control must meet the needs of your marketplace and support the company’s business model.  The changes in market demand, opportunities due to worldwide trade,  global availability of materials,  and new manufacturing processes,  means many companies will need to change their process for inventory control.

Let help you increase your local and online sales by implementing an internet catalog or software package for inventory management, in the Greater Seattle Area and beyond.

Rory I. Martin – Senior Project Manager – Web Producer – Business Analyst

As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like being able to post this stuff… for more information please visit our site at

Over 12 years Project Management experience. Continuing to build upon expertise managing strategic initiatives. Skilled at strengthening and inspiring project teams, including management, creative and technical. Through project leadership, will build successful client relationships, provide direction and documentation for business and technical objectives, drive initiatives to completion and guide teams towards precedent work. Have an in-depth understanding of best-practice and methodology including Strategy, Analysis, Design, Development, Testing, Deployment and Support project phases.

Summary of Experience:

  • Senior Project Manager for interactive ecommerce (Internet, Intranet, Extranet) development projects. Include Enterprise Application and Internet Application development.
  • Experienced in the multiple project lifecycles for both product development and implementation.
  • Strategic business consulting including development of strategic plans, business development, channel development, branding and marketing strategy.
  • Management experience of 3rd party vendor process, change control, mediation and risk analysis.
  • Project and team leader for the development of CRM implementation methodology and project management process, including corporate training programs.

Conenza; 2008 – Current
Senior Web Producer; Seattle, WA.

Rory was brought on to launch and maintain the Genentech, Goldman Sachs, and Accenture Alumni websites on time with the most current content as well as help preserve a strong relationship between Conenza and the client by providing the best implementation and maintenance support possible.

Developed a streamlined Content Procedure Program using a Mambo based system and process to scale for many clients concurrently.

Developed template baseline documents that guide and educate our clients on how to plan strategically for content administration across an entire alumni website for thousands of users.

Enhanced our core marketing initiatives by launching the website with the best possible search engine optimization.

Designed features of the core product white label design and scope docs by writing user stories, drawing user flows, and mocking up graphical representations that enabled development with clear specifications for features.

QMobility; 2004 – 2008
Project Manager, Business Analyst; Seattle, WA.

Rory established a name for QMobility as a global leader in mobile technology training and seeding initiatives. Through training, education and evangelism, Rory is personally responsible for the growth of mobility sales channels including Windows Mobile Partners, Intel’s IC3 program, T-Mobile product launches as well as mobile applications for vertical markets.

Rory has served nationally as a public speaker for Intel and Microsoft training partner dealers, mobile operator support and sales centers, as well as global account managers for large master dealers of Windows Mobile products. As lead business analyst in the identification of solutions for QMobility’s customers, Rory provides strategic business consulting to clients including development of strategic plans, business development, channel development as well as branding and marketing strategy. Initially managing a new build of the Windows Mobile Fortune 500 seeding program, Rory has developed a video training business that delivers videos directly to the device.

Quick2Market; 2002 – 2004
Owner, Strategist, Project Manager, Business Development; Seattle, WA.

Managed privately owned strategic, creative and technical project services group. Provide international expansion, localization and business consultation, business development, strategic plan development, branding, graphic design, web interface development and write creative content. Work with team of partners consulting for creative and technical clients internationally.

Montana Banana; 2002 – 2003
Business Development, Marketing Strategist; Seattle, WA.

Organized and supervised all business development and marketing projects, seminars, and events. Directed the implementation of sales pipeline by incorporating ACT and sales funnel manager from  I’ve pushed the limits of the revenue generation processes within the organization.

Aris Corporation; 2000 – 2001
Sr. Web Producer; Seattle, WA.

Project Management responsibility for front-to-back web application and site development for Oracle and Microsoft development group. Oversee Proposal, Strategy, Discovery, Design, Development, Testing, Deployment and Support processes. Teams sizes of 2-10 and budgets of $500,000.  Managed project plans, budgets, process, project accounting, client relations, quality assurance and communication. Delivered business, web and marketing strategy,
branding, interface development and information architecture.

Internet Development Group; 1998 – 2000
Web Producer; Seattle, WA.

WORLDCATCH.COM I provided user analysis and use case scenarios for an online fish auction site. Complete with state of the art auction technology, this site provided an online real time hub to buy and sell fish. Conducted user studies and analysis among a group of testing subjects and applied real world metrics to the application.

Here I helped the client re-discover and target their audience with a richer look and feel as well as a more user-friendly design. Coded HTML, DHTML, and Style Sheets for project. Also wrote JavaScript for navigation. Bridged the development and testing environments by launching the research and development of test automation and integration within the project lifecycle.

Web Technology Essentials – University of Washington 2001
Adobe Usability Training

Professional Affiliations:
Project Management Institute
SODO Business Administration
Discover University

Spanish – Intermediate

Laura Porto Stockwell – VP Interactive Strategy | Publicis

Savan Kong – Director of User Experience | Conenza

Scott Spagnola – Director of Sales | Varolii

BJ Higgins – CEO | Longboat Technology Group

Business & Soft Skills:
Business Management
Team & Client Management
Planning, Budgeting
Mediation & Change Control
Vendor Management
Training & Presentations
Functional Analysis
Financial Analysis

Business Solutions:
Social Networking Application Development
Content Management
Strategic Planning
Strategic Marketing
Client Server Applications
Enterprise Resource Planning
Supply Chain Management
Business Proc. Reengineering
Sales Process
Procurement Process
Inventory Management
Financial Consolidation

Process Expertise:
Web Development
Software Development
Graphic Design
CRM Implementation

Creative Skills:
Competitive Analysis
Audience Analysis
Attribute Development
Brand Development
Web Layout and Design
Creative Writing
Adobe Photoshop
Adobe Imageready
Adobe Illustrator
Adobe Dreamweaver
User Story Definition
Wiki Development
Information Architecture

Technical Skills:
Mambo, Drupal
MS Office, Project & Visio

Technical Environments:
Windows Mobile CE – Current
MS Windows 98, NT, 2K .NET
MS Visual Interdev
VB Script, XML, SSL
BackWeb Solutions
Visual Source Safe
Unix, Perl

Client List:
Goldman Sachs
Krispy Kreme
Getty Images
Simpson Door
Aviation Partners Boeing

Top Websites Built:

As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, I really like being able to post this stuff… for more information please visit our site at

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