Using a Mood Board to Communicate Ideas with Your Web Designer

Creating a website is a daunting task that most small businesses avoid for as long as possible, but if you need one, then you do want to do it right. That means hiring a web development and design team, and communicating your wants, needs, and preferences with them, to ensure that the end result is something that you and your customers love. While providing your brand material, your brand personality, and preferred styles and colors is important, you can take your preparations a step further with a mood board.

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What is a Mood Board?

A mood board is a digital or analog (physical) board with images, pictures, swatches, or colors that show what you want, what you’re thinking, and convey the emotions that you want your website to convey. If you’re making a digital moodboard, it is essentially a photo collage that you feel conveys what you want your website to convey. Most importantly, you can put it together on sites like Pinterest, or using free services like Morpholio, Evernote, or Niice. You can also glue photos, color swatches, and other elements to a physical mood board to create a more dynamic display, but keep in mind that you will either have to take photos of it, or work with a local Seattle web designer to make that work.

Why Have a Mood Board?

Can’t you just communicate your ideas by writing them? Yes, you can. And if you don’t really understand design, or what you want, then that is a great idea. However, if you want to communicate specific emotions, ideas, or have a vision for your site, a mood board can help to communicate that to your web designer. In fact, most web designers already use mood boards, so it will help to bridge the gap, and show them that you actually know what you want. Mood boards can help you to communicate fonts, needs, color palettes, textures, shadows, and much more. Finally, a moodboard immediately allows you to start getting feedback and input on design choices, colors, and other style decisions so that you can reach a final decision more quickly.

What to Include in Your Mood Board?

Brainstorming a mood board should start out with making decisions. You can start by writing out lists of the following:

  • Your brand personality
  • Brand keywords
  • Brand colors
  • Emotions you want the user to feel
  • Fonts you like (Even serif or sans serif)
  • Styles that represent your business
  • The ‘mood’ of the website
  • Photographs you want on the site

You can take these questions to create a fully functional mood board. For example, if you have a mid-range restaurant catering to foodies in search of new experiences and you want a creative but professional website to reflect your brand personality, you can start out by writing out your list of brand keywords like “delicious”, “unique”, “foodie”, “experience”, “taste maker”, and so on. These words can be used to choose images and items, or inserted directly into the mood board using your preferred fonts.

From there, you could insert your brand’s color palette, such as black and grey with orange accents. Emotions are more difficult to incorporate, but in this case, you want people to feel daring, adventurous, like they are gaining social credit by trying something new, and like they are in a warm and friendly environment with good food. Integrating photos of tasty food, adventurous activities such as skydiving or climbing a tree to get honey, and eating with friends would achieve this. For this example, a stylish sans serif font says modern and friendly, while a mixture of thin and thick lines, no slants, and large photographs show a relaxed but still professional environment and style. Finally, you could pin photos of your own food that you wanted to include.

This type of mood board would very clearly and immediately distinguish your establishment from a restaurant that sells traditional family style Italian food, and the web designer would immediately know what you want, rather than creating a more traditional design for you.

Essentially, a mood board is a bit like your brand profile, in that it communicates what you want and what you like, in a way that your web designer immediately understands.

If you don’t want to create your own moodboard, that’s also okay. Most web designers will work with you to create design ideas from the start, so that you have plenty of options to choose from.

Are you looking for a quality Seattle web designer who can work with your needs to create a site you love? Contact Rory Martin to find out more about our web design services.

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What is Negative SEO Linking & What Can You Do About It?

Most business owners have enough trouble with SEO without stopping to consider that negative SEO is a thing, but it is. While you can use search engine optimization best practices to increase the likelihood of coming up first on Google (or at least on the first page), your competitors, enemies, and even people you don’t know exist can use SEO worst practices to get your site flagged, lowered in SERPS (Search engine results pages), and otherwise blacklisted by search engines.

This process usually involves links, which were formerly a great way to boost your ranking. Today, having hundreds of links coming in from spammy sources and comment boxes can actually hurt your ranking a great deal. That’s why it’s called negative SEO.

You most often see it in competitive niches, so if you’re local to Seattle, your competitors aren’t media savvy and aren’t going to stoop to that level, and you don’t operate on an international level, then it’s not something you have to worry about. But, you should still know what to look for, and what you can do about it, because negative SEO can and will hurt your ranking. These tips from Seattle SEO experts will help you get started.

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How to Stop a Negative SEO Attack

A negative SEO attack is mostly visible when you see dozens or hundreds of inbound links, mostly coming from low quality sites. You can see this if you regularly check your inbound links. Alexa Tools, Ahref, Open Link Profiler, Moz’s Open Site Explorer and Link Profile Tool, and a number of other sites all allow you to check your backlinks.

You can also get notifications if you’re being flagged for spammy inbound links by going to Google Webmaster Tools and enabling email alerts for all issues under Preferences.

You can monitor these links, and then use Google’s Disavow tool to tell Google that you want to completely disregard them linking to your site. You can do this simply by copy and pasting the URL into the Google Disavow tool located here. However, you should keep in mind that this could hurt your site ranking, especially if any of the inbound links you disavow was hurting it.

You’ll also want to watch your existing links, because companies that are willing to pay link to you from spammy sites are probably willing to create fake accounts similar to your own and message your existing backlinks and ask to remove the link. This is rare, and not as big of a problem, but it’s always good to monitor your inbound links.

Links can make or break your site’s value. Google’s complex search engine algorithm weighs the value of your site based on the number of inbound links, the quality of the site linking to you, and the sharability of your content. If you only have a few thousand inbound links and someone starts even a small negative SEO campaign against you, it could actually hurt your ranking. The best policy is to be careful, don’t make enemies, and don’t use these techniques yourself, because it will invite others to use them on you.

If you want to know more about search engine optimization strategy, or need help with your own brand’s optimization, contact Rory Martin, a local Seattle search engine optimization company, for more information.

What to Consider for Your Home Page – Seattle Web Design Tips

As a small business owner in the Seattle area, you’re faced with several conundrums when it comes to web design and development, and your home page is one of them. While other issues, like having a solid basis on which to choose a local web designer, which language or CMS to use, and even your website branding are equally important, we’ll take you through the basics of what to do and what not to do with your home page.

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Less is More

The days of overcrowded home pages jammed with side bars, banner ads, and menus everywhere are long gone, and today’s websites are simpler, sleeker, and definitely bordering on minimalistic. This trend is ideal for mobile users, who get faster load times, and can spend less time looking for what they want. This means paring your home page down to include the basics, and hopefully paring the rest of your website down as well. You can add more items if they are necessary, but keep in mind that most users don’t need the plethora of pages available on most websites. Hamburger or hidden menus, sliding headers, and video are all great ways to integrate more items into less space without crowding.

Really, Keep it Simple

It’s tempting to keep adding features to ensure that your user can do everything you want them to do, but keep it simple. You also don’t want mobile users to be scrolling down for more than a minute or two at most on their phone. Most mobile users are in a hurry, so a heavy text or image laden home page that scrolls down for hours simply won’t do. You can integrate longer pages when necessary, but make sure you test out the length before you make the site live.

Consider Your Brand

Your brand is a crucial element to include in your web design. While it may be difficult to integrate a concept into a website, it’s important for giving users the same feel that they get when they walk into your physical location. That’s one of the reasons why it’s always a good idea to work with a local Seattle web designer. They can visit your actual store or facility to get a better idea of who you are. What’s involved with brand? Basically everything including colors, styles, the thickness of borders, images, font, and much more.

Integrate Large Images

Whether you’re using large header images, banners, or a fashionable background image is up to you, but you should integrate large media. In some cases, you can swap the image out for a video, but make sure it still looks good on mobile. You’re probably getting 40-60% of your visitors from mobile phones, so you want to design for them as well. Why large images? They combine a feeling of luxury with the minimalistic trend of modern websites, allowing you to brand, customize, and stylize your website, without making it look crowded. What’s a great image? Again, it’s up to your business and your brand. If you’re at a loss for ideas, discuss it with your web designer in your kickoff meeting.

Make it Unique (But don’t go overboard)

Even if you’re using a theme or website template, it’s important to make it your own. Adding your own media, photos, colors, and style can do a lot for your website and your brand. But, you don’t have to go overboard. It’s nice to make your website stand out, but you don’t need flashing banners to make it happen. Instead, discuss your options with your web designer, and see what comes up.

It is important to keep in mind that a good website is customized to your business, not the other way around. If a general home page doesn’t fit, make modifications, add features, and make it your own. You’ll pay more for adding in unique features or flash video, or similar, but you will get more value out of it. A great way to get started is having a discussion or kickoff meeting with a local Seattle web designer to discuss your needs and your brand.

Want to know more? Contact Rory Martin to get started today.

How to Use Facebook to Improve Your Customer Support

Customer support is becoming increasingly important as consumers demand better and better service. Where once, it was okay to reply back within a few days, the gap has now narrowed to within a few hours, or the consumer will most likely become frustrated, or look for a similar product elsewhere. Consumers want information, and they want it quickly, so they can move on with their purchase, which is beneficial to you because it means you can sell more, more quickly. Local Seattle customers flock to social media to ask questions about products, about sizing and fit, in store availability, and much more. In fact, in one study by Oracle, 43% of consumers would rather reach out through social media, rather than emailing, calling, or using an on-site chat box.

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Social media allows you to interact with your consumers quickly, efficiently, and for nothing more than the cost of your time or that of your social media manager. The following tips from local Seattle social media company Rory Martin will help you to get started.

Respond Quickly

Most Facebook users contact companies on Facebook for a quick response, and in fact, the company now supports this feature. If you respond to most messages within 3 minutes during online hours, you get a badge that consumers will see. While this might be a lot of pressure, it is a great tactic for improving consumer relations. How can you keep up? Either have someone dedicated to handling chats, or integrate Facebook into your CRM so you can easily see chats while ringing up sales, or managing your warehouse.

Make Sure Someone Knowledgeable is In Charge

One of the worst things you can do to your customer service is put just anyone in charge. Great customer service means the respondent has to be highly familiar with your products, services, policies, and offerings. If something isn’t right, they have to know it, and they have to be able to answer key questions like “Do you have this in blue”.

Acknowledge Feedback

Whether good or bad, you should be responding and within a few hours to most feedback left on your page. Take a moment to say thank you to those who rave about you, and offer to help fix the issue if someone left negative feedback. If someone has a problem with an order, fix it, and do so publicly.

Be Professional

Professionalism is key to any successful customer service, and social media is no different. Maintain your professional image, stick to branding decisions, and treat every chat like the user is going to take screenshots and post them publicly, because they very well may.

Be Transparent

If you’re having issues, let customers know. Social Media is a great way to get the word out quickly, can help you to allay any problems, and will reduce the demand on your technical support as well.

Make Time

It is crucial that you have the time to quickly respond to and help anyone contacting you over social media. This means setting aside a certain amount of time to respond to people, checking your messages whenever you have a break, and seeing it as an important responsibility.

If you don’t have the time, and don’t have the budget to bring in a full time social media manager, consider outsourcing. Local Seattle social media management company Rory Martin can help. Contact us to ask for a free quote, or to learn more about our social media services.

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Types of Web Designers and Developers & How to Choose One For Your Project

Web design, web development, what’s the difference? In the mind of the average person, not much. But, in actuality, there’s a great deal of difference, and that difference greatly affects what you’re getting for your money. However, it’s not about quality. Different types of web designers and developers offer different services. Just like you wouldn’t hire a Facebook expert to manage your Twitter, you wouldn’t hire a web designer to code the back end of your site.

So, let’s go over some of the different types of web designers and developers in Seattle, and how their services affect you.

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Web Developer

There are two main types of web developers, front end coders and back end coders. A very accomplished person may do both, and a team will almost certainly handle both. Front end and back end coding are the applications that allow your website to run, like menus, the framework, server access, and so on. This code is the basis of your interface and your websites functionality. Web developers can offer features like responsive design, w3C compliant code, cross browser compatibility, tableless HTML, and so on.

Back-End Developers – Back-end developers usually handle CMS, content management, security, data management, data transfer, and so on. Back end services allow you to upload content, collect data, offer security, create user profiles, and so on.

Front-End Developers – Front-End developers typically create tools, such as menus, apps, web based apps, games, and so on. These are made for direct interaction, and allow you or consumers to use them.

Plus, web development falls into multiple code categories, with some specializing in existing CMS systems, like WordPress, Joomla, or Drupal, and others specializing in custom systems.

Web Designer

A web designer is a very specific type of website builder who designs the graphic part of the website. This is one reason why many web designers are actually graphic artists, with degrees in graphic design, rather than web development. Web design is a completely different function than development, because it involves creating layouts, button sizes, fonts, styles, colors, and otherwise creating the image of the website. Some web designers know code, others do not, but they do not build websites, they design them. Much like an architect designs a website and construction workers put it together.

Like developers, web designers may specialize in an existing CMS. For example, many will create custom themes and layouts for WordPress or Joomla.

How to Choose One?

Most web development projects require a web developer and a web designer, especially if you’re starting from the ground up. On the other hand, if you’re looking for new features, or a new look, you should seek out a specialist. If you want to change the appearance, a web designer is the best place to go. On the other hand, if you want to add in new menu systems and an interactive appointment app, you definitely want a front end developer.

Knowing what you want makes it easier to choose someone to help you with your website. If you need help with web development or design, contact Rory Martin for more information.

How to Use Search Marketing to Boost Site Traffic – Seattle SEO Tips

Any Seattle business with a web presence is most likely already using at least some form of search optimization, whether just for Google, or for all major search engines. SEO is a great way to build your traffic by making tweaks to help search engines see and rank your content. But, one thing traditional SEO often leaves out is making that content appeal to the reader as well as to the search engine, and that’s where search marketing comes in. Because it doesn’t matter how many impressions your page gets if it’s not getting hits.

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What is Search Marketing?

Search marketing is the process of making your content, landing pages, and web pages more appealing to visitors, so that they want to click through on the page, and so that they read it all the way down, spend some time there, and possibly even buy something.

How Does Search Marketing Work

Where SEO is all about tweaking the back end of your site, and using keywords and phrases to tell search engines what you’re talking about, search marketing is all about content. Everything, from photos and videos to the title and meta description counts, and it’s very important.
Titles – Titles help Google find your content, but they also have to be clickable. This usually means keeping your title under 60 characters so the whole thing shows up in search, avoiding click bait titles, but making the title informative and intriguing. This can be a difficult balance to achieve, and if you’re trying to decide between intriguing or informative, always go for informative.
Meta Description – A lot of people skip the meta description since Google’s announcement that they don’t really use it in search ranking anymore, but this is a bad idea. Curating the content for your meta description allows you to control what readers see in search before they clip. Google automatically previews the first few lines of the page, these lines aren’t often very inductive to clicking, and might include a repeat of the title. Use meta descriptions to write a short description, and to tell people what they will learn after clicking. Just don’t give them so information that they don’t have to click.
Content – Content is king of search marketing, but it doesn’t have to be written content. Any content, including audio, video, photos, and text are all great, so long as you include keywords, metadata with searchable information, and a searchable description. A combination of different types of media is always a good way to go. Your content should be high quality, aimed at the reader rather than Google or Bing, and only really mention keywords when they naturally fall into the topic. You can use keywords in titles and subtitles as well, but make it natural, and use stop words like of, the, and to when naturally included in the topic.
Optimizing your pages for your visitors, rather than just for Google, is always a great idea, because it improves every aspect of your search marketing. When your pages are optimized for users, your click-through rate goes up, your bounce rate goes down, and these factors both boost your search optimization.

If you want to learn more about search marketing, contact Rory Martin, a local Seattle SEO company, for a free estimate on your search project.

Should You Be Designing Your Websites Primarily for Mobile Browsers? – Seattle Web Design Tips

It’s almost common knowledge that mobile search is becoming more important than desktop search as users ditch clunky PCs and laptops that they don’t really use in favor of fast, portable tablets and phones. While computers will never be completely outdated, many consumers simply don’t use them for things that can’t be done on a suitably powerful tablet or phone. This means that as the prices of mobile devices drop, more and more consumers will switch to mobile and leave desktop entirely behind. In fact, mobile search outstripped desktop search in 2015, as announced by Google. But, with these facts in mind, should you be changing your web design tactics and aiming at mobile browsers first and desktop second? Generally, it depends on your audience, your content, and your goals.

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Your Audience or Demographic

It’s important that you know your audience. Having at least a minimum understanding of your target demographic, which types of devices they use, and how they use them can be crucial in decision making. You can see most of this data via any analytics program, Google and Bing analytics are both good free options that allow you to see which percentage of your traffic is from desktop or mobile, but more importantly, allow you to track goals, to see which percentage of desktop or mobile are clicking through, making purchases, or following your goals on the site. This allows you to see which portion of your traffic is more valuable to you. For example, goals could include calling you, checking the directions on your website, or similar. Of course, it’s not always possible to track value based on a website visit, for example, many people may be checking out your website while in the store or while near the store.

Your Content

It’s a fairly simple concept that long form content tends to work better for desktops while short form content tends to work better for mobile, but it’s not always true. Tablets and larger phone screens are making it increasingly easier for mobile users to view long content, and in fact, it’s actually easier to read a long article on a tablet than on a computer because scrolling is easier and more natural.

Where Responsive Design Fits In

Responsive design means a website that automatically resizes based on the size of the screen and the device, but it does call for sacrifices. If you’re designing for the web, you’re obviously adding more buttons, making items smaller, and adding in more features. If you’re designing for mobile, you should be aiming for larger buttons and fewer features to make scrolling and item selection easier.

How do you choose? Mobile traffic is growing at a very fast rate, and unless a great deal of your valuable traffic is coming from desktop, you should consider stripping down and simplifying your web design to make it ideal for viewing on mobile. While much maligned by press, hamburger and drop down menus make this easier, because they can be tucked safely out of sight on mobile, so they don’t clutter an already small screen.

Do you want to know more about mobile design and whether or not it will work for you? Seattle businesses who want to work with a local web design company can contact Rory Martin for a free consultation and quote. Rory Martin is a local Seattle web design company with years of experience helping businesses in the area to launch a great website. Find out if we can help you here.

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How to Quality Check a Seattle Web Developer’s Portfolio

Hiring a web developer can be stressful, especially if you’ve never worked with one before, mainly because most of us simply don’t know what to look for in a website. While the obvious ‘designs you like’ is fairly easy to look for, it doesn’t really tell you if the developer is any good. While it is possible to just choose a Seattle web developer because you like the sites in their portfolio, you can also try a few of the following tips to quality check the developer before you choose them.

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Check Code

Most of us have no idea how code should look, even if we have some experience with it, but there are some free tools you can use to check. For example, the WC3 markup validation service will go through code and display errors for you. While it’s meant as a development tool, you can use it to quality check websites by seeing how many errors are there. Some are normal and even hard to avoid, because code is fairly complex and things happen, but if sites have massive amounts of errors, you definitely want to avoid the developer. Check it here.

WC3 also offers a mobileOK checker to see if the developer uses mobile friendly code. Find that here.

What does this tell you? Unfortunately, if the site is old or the site owner has messed around a lot and added things, errors could be purely of the owner’s making. That’s why it’s usually a good idea to test only the developer’s own website. Even then, if the website was created in a previous version of HTML, it will show a lot of errors that aren’t actually problems, simply because newer versions of HTMl, or of a CMS will use different attributes then originally written.

Check Site Performance

Site performance depends on multiple factors, including the host, server, number of users on the server, location, and the website itself. If you’re testing site performance, it is important to keep in mind that it might not be the website. However, if you’re paying for hosting from the web developer, or getting a local all in one web development and hosting package, then it is extremely important to test their website, or one that they’re hosting.

Google’s PageSpeed Insight tool is completely free, and will tell you how long the site is taking to load. How long is too long? Anything over 4 seconds, and you could be loosing as much as 25% of your customers. You can use it here.

Test Functionality

You can test website functionality without the help of anyone but yourself, you just need a few minutes to click around on a website that they have developed. You can try their own website, or something in the developer’s portfolio, but try to visit as many pages on the site as possible. You want to look for easy to use links and buttons, clean and easy to use and find menus, pages that load quickly, and design that makes sense.

Local Websites

Working with a local Seattle web development company can help you to reduce hassle, improve communication, and ensure that you’re marketing to your local audience, so you do want to check the websites and make sure that they’re actually local Seattle businesses. This ensures that your company really is right in Seattle.

Are you looking for a quality web developer located right in Seattle? Contact Rory Martin for a free quote on your website, or check out our portfolio.

Does Social Media Marketing Work for B2B? – Seattle Business Tips

Social media is a powerful marketing tool that most of us are familiar with for marketing to customers, especially in fashion niches, but does it work for B2B companies? Marketing to other businesses can be tough, especially with the dropping success rates of banner and text ads. Social media can be a great, and affordable way to reach other businesses, but only if you use it correctly. These tips from the experts local Seattle social media company Rory Martin will help get you started.

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Use the Right Platforms

Every user demographic has their own platforms, and some platforms have more demographics than others. If you’re a B2B company, you have to choose your social media platforms carefully. For example, any business on Snapchat is marketing to customers, and they don’t really want to be marketed to. On the other hand, LinkedIn, Facebook, and Google Pages are all great for marketing to other businesses, because not only do people look for business services there, they can see reviews, go through customer opinions, and see your location and business niche very easily.

Drive Opt Ins

Social media platforms can be extremely valuable, but an opt in list that gets business owners to sign up for your newsletter or a free course is even more valuable. Make sure you understand your target demographic, and then use Facebook’s Call to Action Button to create a signup, and add one on your website as well. This can create a valuable list of people who are actually interested in your content.

Market on Your Social Media

If you’re just sharing funny photos and helpful posts, you’ll probably build up followers. This is great, and it’s a great tactic to keep up. But you also want about 1 in 5 or 1 in 10 of your posts to be promotional. This means telling consumers directly about your content, featuring your existing customers, or otherwise highlighting your services. Offering coupons and sales is also great, but don’t do this too often, or users won’t be tempted to buy, because they know there’s another sale right around the corner.

Reach Local Businesses with B2B Events

Facebook events are a great way to get local Seattle businesses involved, because you can create an event, invite your existing customers, and then have them help you spread the word. What should your event be about? It does depend on your exact B2B niche, but education, product demonstrations, a networking party, or even an online webcast (so long as it’s valuable to your potential clients) can net a great response. Just make sure you put some marketing effort into it, and contact local neighborhood magazines to make sure that people show up.

Share Business Culture

Small to medium businesses are run by people, and like regular shoppers, they want to identify with the businesses they work with. Sharing your business culture, showing your ideals, and even photos of your office and products is a great way to boost trust in your business right on social media.

Want more help with your social media marketing? Whether you’re B2B, B2C, or even C2C, Rory Martin, a local Seattle social media company is here to help. Contact us for more information, or a quote. It’s on us.

How Reputation Management Affects Your Search Engine Results Pages

Whether you’re running a local, international, or even online only business, your website rankings in search affect your traffic and your sales. Even if you’re just marketing to local consumers who look your business up online with their phones shortly before visiting your brick and mortar shop, you need to come up in search engine results pages (SERPS) and you have to look good in those SERPS.

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Reputation management is one way to work towards achieving both at once, and while management is not the end of your SEO dilemma, it will help your optimization process.

What is Reputation Management

Reputation management is the process of attempting to control the information online about your brand so that if anyone searches for you, they see good things. This can involve working to improve your brand and improve customer support to naturally generate a great brand image, spot correcting or working issues out with unhappy customers, replying to bad reviews online, getting bloggers and social media gurus to review and talk about your products, improving your SEO so that your pages and not your competitors pages come up first in search, and using reviews as part of your strategy.

Using Reviews – Reviews are the easiest part of reputation management for SEO providing you have a great product or service. All you have to do is distribute your products out to people with blogs (trafficked blogs, don’t waste your money on random blogs), YouTubers, Instagrammers, and anyone else with influence. If you’re a local company in Seattle, you do, of course, want to approach local bloggers and influencers, and you can use a variety of sites like Klout and Tomoson to find them. You can ask for reviews on Amazon, any of your sales platforms, your website, Google Plus, your Facebook page, and on blogs, just try not to ask for everything from the same person.

Solving Problems – It’s also important that you work to manage and control problem posts that come up in search. For example. If you’ve purchased a business and you have a bad review from 5 years ago on the top of search, users reading that review won’t have any idea that you’ve changed management, or policies. You’ll have to correct the issue, which in that particular case, means getting your pages and other reviews on top of search instead of that bad review.

  • Approach any customer complaint as seriously as possible as soon as they voice it. Try to solve the problem before it becomes a major issue.
  • Get everyone involved, and ask customers how they would rate their experience before they leave your store or website. Just don’t be annoying.
  • Offer free returns or replacements on products if they are broken, damaged on arrival, or not what was expected.

Getting Help from a Local Seattle SEO Company

Search engine optimization is a lot of work, and unless you’re not doing anything else, you probably don’t have the time or the experience to do it correctly. Local is also the best way to go, because you’ll be able to meet in person, hold the company accountable, and ensure that you’re on the same page without having to worry about time zones, not being able to get in touch, or similar issues. A local Seattle SEO company will also be able to help you with local trends, search terms, and location and micro location based terminology, which will help your site. They could also be familiar with your local competitors, local reviewers, and local websites you can contact to get reviews or a mention.
Want help with your search optimization? Contact Rory Martin for a free quote on your SEO.

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