If you’re getting ready to set up a Seattle search engine marketing team, then you have a lot to consider. Not only do you have to settle on a type of team, but also on foundational skills, attitude, and budget. While the process is complex, you can use these quick tips to help make up your mind.
The first decision you have to make about your marketing team is whether you want them to be in-house or outsourced. In-House marketing teams are best for companies with a large budget for paying a team of one or more people full time, plus benefits. Hiring an outsourced company is the cheaper option, because it allows you to get the marketing you need without paying the full-time rates. For the majority of businesses, this is the way to. On the other hand, if you can generate enough revenue with search engine marketing to pay for a full-time team, then by all means go that route.
The best way to choose team members or a company offering Seattle search engine marketing is to look at their DNA traits and yours. DNA traits are the root company traits by which you operate (such as Creativity, Honesty, Intelligence, etc.). The best advice is to make a list of your own traits, and then look for companies or team members with at least three of those traits, so that your company traits reflect in your marketing and online presence. Nelly Yusupova of Webgrrrls International suggests that this is the most important factor to consider when you’re hiring a new team member for your company.
Second, you don’t want to hire just anyone to establish your web presence. Look for companies based in Seattle, with a local knowledge of Seattle’s marketing and SEO trends, someone with the SEO, linkbuilding, internal optimization, and web development skills you need to create your online presence, and someone who is established enough in marketing to make things happen. After all, if you want to spend money, you want to see results.
Any good Seattle marketing team should be able to work out a budget with you based on the potential ROI and returns that they feel they can make for you. If you consult with a team and they can’t directly estimate a budget after asking you questions, then you probably don’t want to hire the team, because they aren’t sure they can get you ROI. You can talk with a couple of different companies first, and if you don’t already know the max you can spend, ask them about working out a quick estimated budget before you proceed with the hire. Of course, this doesn’t quite apply the same to bringing in in-house teams, which are a little more complex, as you’ll have to pay them regardless of your budget.
Want to know more about what search engine marketing can make for you? Contact us today to schedule a meeting, or talk about your search marketing needs.