What Search Engine Marketing Can Do For Your Brand

When was the last time that you invested in some search engine marketing for your business? If you think that all that was dealt with when you set up your website, then it might be time to gather up your colleagues and have a little chat.

Search engine marketing doesn’t stop once your website is set up, it’s an on-going process which everyone in your company can be a part of. In a world where link-building and social signals are a key part of boosting your company websites rankings, it seems strange that over half of most U.S companies actually block their employees access to social sites, such as Facebook and LinkedIn.

Why? Earlier this year we thought up seven solid tips for good SEO, one being to cultivate links with other sites. Well, what if the links were coming from inside the building?

As a part of a wider search engine marketing strategy, which includes link building outside of the company, it can be very beneficial to encourage employees in the building to talk about their work on social media sites, and even to blog about their work and research – with links back to the company site.

Of course you would want to keep a handle on the specifics, but developing a strategy like this – where potential customers feel as though they are getting to know (and coming to trust) more sides of the company than just the marketing arm – can do wonders for the visibility of your brand in search engine rankings. And with all the sites linking to each other, they’re only going to continue to become stronger.

Would you consider implementing a search engine marketing strategy like this at your workplace? How do you think it would benefit your brand?


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