A Case Study in SEO –How Consulting & Strategy Benefit Your Business

Starting a business without a great idea of what you’re getting in to, who the competitors are, and who your market is could be a disaster right? The same thing could be said of your SEO, but somehow many businesses neglect to analyze and create strategies for their unique circumstances before diving in. Luckily for most business owners, that’s where an SEO consultant can step in, take over, and make sure you don’t waste your money on strategies that won’t work for you.

Seattle SEO

Start with In-Depth Analysis

The first step to creating a successful SEO strategy is to analyze, review, and evaluate the SEO on the site. You have to know your demographic, your sales, which keywords you have to focus on and which aren’t doing anything for you, as well as performance details such as individual page statistics and link structure. This helps you to see where your current traffic is coming from so that you can build and expand on it. It also helps you to decide if you have any problems with your current SEO such as broken links, technical errors, keyword-stuffing, keywords that generate the wrong types of (uninterested) traffic, and etc. Basically an in-depth analysis covers everything you are in SEO, even if you’re just starting out.

Creating a Strategy

The second step is to create a strategy based on the information learned during analysis. Star factors should include creating a list of new dynamic keywords that benefit the site. This should include both short and long tails because both are essential for a good SEO strategy based on site search trends as well as area and target demographic trends. Creating a backlink and directory submission strategy is usually quite simple so long as you keep the needs of your site in mind. Finally, much of your strategy should involve increasing the reputation of your site as a whole which means working on PR (Page Rank), as well as author reputation through use of services such as Google Authorship. This might also include ideas such as creating better optimized content, blogging, improving keyword density for fewer, more, or better keywords, or even optimizing inbound links. There are plenty of strategies and your site might need any, or all of them.

Implementing & Testing

Last but not least, the largest part of your SEO strategy is actually implementing it onto your site, analyzing results, and then changing and testing what works and what doesn’t work until you have a highly efficient strategy.  Not everything is guaranteed to work for your site so testing and continued analysis is very important.

So what’s the bottom line? Creating a dynamic SEO strategy requires hard work, continued dedication, and constant changes and updates as strategies and search engines change. Usually the best tactics are to simply analyze, compare, research, and update while incorporating link building and reputation building strategies in with powerful keywords. Not everyone has the skills or know-how to pull it off, but a good SEO strategy can propel your site to the top of Google so that you get traffic and customers.


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