If you’re considering hiring an SEO specialist then you should think about it carefully before you do. An SEO Specialist can do a lot for your site including increasing page rank, getting your site higher on SERPS (Search Engine Results Pages), and of course, getting you more traffic. All of this is of course a benefit, but you do have to carefully consider what you are paying for and whether or not you need it. After all, SEO is a marketing service, and you wouldn’t jump right into buying a billboard on the side of a road without thinking it through first.
SEO is one of the most affordable means of marketing known to man. Unlike PPC and traditional advertising, it offers fast, flexible results that can continue to grow over time, even after you are no longer paying an SEO specialist or company. You can double, triple, or even quadruple your traffic with SEO, and traffic likely means customers. If you have something to sell then this could mean money in your pocket. Most importantly, SEO does not charge you for what you get. If you get 1 million hits then you pay the same as if you get 1,000 hits.
Many of the cons of SEO are simply the reverse of the pros. An SEO company can get your website to the top of search engines, but they can’t sell your products for you. If you don’t have a great website that is going to sell, then traffic could be just traffic. You have to make sure that your website is ready before you hire an SEO specialist to help you get that traffic. What else? SEO isn’t magic, it takes time, and nothing happens overnight. SEO is a complicated process that involves a lot of different factors, so if you’re looking for overnight increases in traffic and sales, you might want to go another route, like PPC. Like that billboard mentioned above, SEO doesn’t really guarantee sales or traffic, it just guarantees exposure. Unless you make your ‘ad’ on the SERPS exactly what people are looking for, it won’t do anything.
Do You Need an SEO Specialist?
So, do you need an SEO specialist? Chances are that if you have a great website that can handle traffic, a good call to action, a product to sell that people want, and a budget high enough to accommodate an good SEO company, then yes you do. On the other hand if you are looking into getting instant traffic, instant sales, and a pay-as-you-go philosophy, traditional marketing and PPC may be the way to go.
SEO has its pros and cons but for anyone looking for long term results, it’s usually an important consideration. Why, because over time it can do more for your website than PPC will, but for less money. In addition, most people actually click on natural SERPS provided by SEO rather than by advertisements. Interested? Why not check out our Search Engine Optimization page to see what we do for the Seattle area.