Seattle SEO Talks: SEO Ranking Factors
SEO is the big name in digital marketing, it’s not always the most successful, but it is the thing that most people are almost instantly drawn to when they begin marketing their website. After all, who wouldn’t want to use a marketing scheme with the potential to generate unlimited return. The unfortunate thing is that many people either learn one or two things about SEO and try to market themselves, or hire the lowest bidder to do it for them. The result is a marketing technique that’s less about optimizing pages for search engines and more about pandering to the latest hot topic in the world of marketing (I.E. inserting keywords into all of your headers).
But what really optimized a page for Google, Bing, Yahoo, or any of the other search engines that you will rarely hear about in SEO talks? Keywords? Backlinks? Or is it a little something more. The following include a few tips from top Seattle SEO marketers on which SEO ranking factors you should and should not be paying attention to.
On page ranking factors include keyword usage, site optimization, html clues, sitemaps, and quality. For example, all search engines value high quality content, some like Google even have algorithms designed to see if the content is helpful or not. Most need to know what the content is about in order to find it, so you also need keywords and phrases that might tell Google that your article is what the person is searching for. But too much of a good thing is a bad thing, and this is doubly true with any sort of keyword optimization. Crawlability, or how well search engine bots can crawl the page, is also a huge factor. Pages have to be easy to access,
Off page SEO is a lot harder to control because they are designed to be controlled by outside people. Off page ranking factors are designed to see how important your site or page is. Some of these items include social shares, backlinks, trust, and reputation. These are considerably harder to control, but when you do, it is especially important to do so in moderation. For example, back links must be as high quality as possible, or they will do more harm than good.
No Single Factor
Probably the most important thing to remember about SEO is that no single ranking factor will get you to the top of search. You have to have all or most of the signals present in order to fully optimize your pages. If you have a good keyword density and poor site architecture, a search engine might not be able to find your page anyway. If you have good site architecture but nothing to tell the search engine what your content is about, you’ll never appear in search. For the most part, you do want to focus on quality over quantity, because that’s what today’s search engines are looking for.
Want to know more about how a professional Seattle SEO company would handle your search engine optimization? Contact us today to discuss your needs.