If you’re in search of a local SEO company to help boost your ranking in the Seattle area then all well and good for you. SEO is still one of the most potent marketing options, and, if done right, can actually offer unlimited return. Unfortunately, when done wrong, it can do the exact opposite and ensure that your site never sees any organic traffic. While there are thousands of ‘SEO companies’ out there, not all of them are created equal, in fact, many of them have no idea what ‘SEO’ is anymore. So how do you sort out the chaff? Here are five major red flags that should send you running.
The truth is that there is no such thing as SEO copywriting anymore. Sure, you can optimize content here and there and make sure that the content is right, but today’s ‘SEO copywriting is more about good grammar, relevance, and helpfulness rather than using algorithms or keyword insertion. If they’re selling SEO copywriting, steer clear.
One Size Fits All Packages
If they have packages like “200,000 hits in one this period of time”, you can basically just turn around and run. Basic packages that offer a lot of results for one set fee look good, but they don’t really promise anything. Without a tailored and structured package designed to drive targeted traffic to your site, that traffic might as well not be there. Why? Because ‘traffic’ does not mean a consumer who wants to buy your products.
Whether it’s backlinking, guest posts, directory links, or automated linking, you have to steer clear. Backlinks can actually hurt your site more than help it, especially with Google’s new strict rules about relevance. If the links are not from an approved, relevant, and non-spammy source, then they could actually get you blacklisted on Google, which means no traffic from the world’s largest search engine.
Are ‘SEO Tools’ one of their main sells? If so, you probably don’t want the company. Real SEO has very little to do with automation and more to do with good old fashioned marketing, back end optimization, and quality. It’s not about using tools to get the most done.
They Promise Quick Results
You probably want fast results. You would probably be happy if the traffic started pouring in tomorrow. Unfortunately, SEO doesn’t work that way. No matter what search engine you’re aiming for, fast results just aren’t happening if you do SEO right. In fact, time to results actually vary depending on the company, the search engine, and the number of competitors. Saying you will get ‘fast results’ is like promising that there won’t be anyone at the Starbucks counter if you go in fifteen minutes after they open. It’s possible, but not very likely.
A great SEO company offers quality digital marketing, not gimmicks and empty promises. Watch out for the red flags to root out the ones who won’t be doing your business any good.