As a Seattle business owner, you probably hear about SEO all the time. In fact, you’ve probably heard that it’s incredibly important for your business to have localized SEO on your web pages if you want to come up in search. But, if you’re looking for a Seattle SEO company to optimize your pages, then hopefully you’ve heard a few other things as well. For example, that the quality of your SEO is actually more important than having optimization in the first place, because poorly optimized pages can hurt your traffic. While there are dozens of companies that offer SEO in the Seattle area, not all of them are created equal. With that in mind, here are four important things to ask before you hire a Seattle company that specializes in SEO.
How Do You Keep Up to Date with Google Algorithm Changes
Google is not the only search engine that you have to optimize for, but it is an important one. Because Google frequently updates their algorithm in order to provide less spammy results, it is important to hire a company that stays up to date with the changes. For example, if you hire an SEO company that is still using tactics from 2013 like guest blogging, then you’re not going to catapult to the top of search, but instead, you might have your site blacklisted until you make changes. Ask the company how they stay on top of algorithm changes before you hire them.
Is a Site Analysis Included With Your Services?
Any good SEO company can and should offer you an overall analysis of your site along with recommendations for improvement when they get started. For example, while you might go into SEO thinking that you need keyword optimization on your pages, the truth is that you might need a great deal more back end work to fix internal linking, coding, and internal navigation for search engines. An analysis allows you to get services that you need, rather than that you think you want.
How Do You Measure Results?
If you ask an SEO company how they measure results and their response is in traffic or impressions, then you might not be talking to the right people. The best way to monitor ‘results’ for you as a business is in generated leads and generated ROI. ROI or Return on Investment is your direct income from what you spend, and it’s the most important thing to keep track of in any type of internet advertising campaign.
How Do You Create SEO Strategies For Your Clients?
One of the worst types of SEO company is the one that tries to fit every small business into the same SEO strategy that they wrote up and try to use on everyone. If you want real success with your SEO strategy, then you need something tailored to your business, written around your strengths and weaknesses, and specifically targeting your market areas.
Want to know more about SEO for small business? Get in touch with us today to find out what we can do for you.