SEO and links have always gone together, and in previous incarnations of SEO strategy, have even dramatically affected ranking. Today, links are less important, primarily because most search engines have to sort through spam and black hat techniques, which create link farms and use guest blogs for links. With that in mind, the wrong links can actually hurt your search ranking, especially on sites like Google, with complex and sophisticated ranking techniques. If you want to get started with using links to boost your ranking, these tips from local Seattle SEO marketing companies will help you with getting started.
How Do Links Help Your SEO?
Links boost your Search Engine Optimization by boosting your perceived impact. Essentially, most search engine algorithms use inbound links to decide how many people are paying attention to you, how much attention you’re getting, and how much value you’re adding. Sites with more links going to them add more value to a link going to you, while sites with more links going out then coming in add less value to your link. Essentially, it’s like playing cards for chips, whoever has the most chips wins, and whoever has the least isn’t usually given that much attention. While the system is more complicated than that, you can get the basic idea from it. Links tell search engines that other people are listening to what you have to say, and that perhaps, they should too.
Do All Links Help?
Do all links help? Well, no. Unfortunately, a lot of people try to abuse links by ‘farming’ them, or using directories to create massive amounts of links directly to their website, to create a false appearance of influence. This is an extremely bad idea because most search engines will now penalize you for having too many links from sites that mostly have outbound links. They’ll also penalize you for putting up 15 or 20 websites and interlinking them to build your ranking. This can negatively affect your ranking, so it is important to avoid it.
Paying for links
Guest Blogging for links
Using link directories
Paying for a “100% Real Google Safe Link Building Technique Skyrocket to the Top OF Search in 24 Hours” type thing.
Putting up dozens of press releases for link value
What Links Should I Have?
Valuable links come natural sources, they are relevant to your website, and people click them. A link with no clicks is a link with no value. Unless people are following your link, your website usually isn’t being benefited from it.
Social media shares
People blogging about your services or reviewing your products
Mentions from larger websites
Features, shares, or mentions from similar websites
How do I Get Valuable Links?
A valuable link is a natural link. It is one that has been added for the benefit of the reader and not for the company. It is also on a completely relevant website or page. This might seem difficult at first, but the truth is that if you’re doing things to get links, you’re probably doing it the wrong way. Instead, try making connections, doing newsworthy items that will get you local mentions, appearing at local events and festivals, and getting yourself involved with other people. Not only will these things generate hype on and off of the Internet, they afford you the ability to build connections that are more than just a meaningless link that might not actually help you out with the next search update. You can also offer to create meaningful and relevant blog posts for similar magazines, websites, and news areas, in exchange for a company mention.
Want more help with building your search engine optimization strategy? Contact RoryMartin.com for a consultation to see what we can do for you.