How to Merge Your Marketing and SEO – Seattle SEO Tips
If you have a well thought out SEO strategy, then chances are you’re probably already integrating many of the marketing theories that you need to make your search optimization successful. Unfortunately, many Seattle businesses do not have a great search engine marketing strategy, primarily because they aren’t sure how to get started with one. Because most Seattle business owners aren’t necessarily marketing specialists, this is normal. If you don’t have your own Seattle SEO manager to help you with marketing and integrating it into your search optimization, then you probably need be
Research Your Market Demographic
You wouldn’t write an ad without knowing who you were writing it for, but many people write SEO content without really deciding who they’re selling to. If you’re selling shoes, then it’s probably logic that you’re main demographic is women between the ages of 18 and 45, and most of them will want a very specific type of shoe. If you’re operating a restaurant with catering services, the answer might not be quite as clear cut, but you can get started by analyzing your customers, writing up everyone in your immediate delivery area, and making some specific concessions based on what kind of food you serve. If you serve traditional Jewish cuisine, then your primary audience is most likely going to be Jewish, and on top of that, you can market towards people looking for food for parties, events, and weddings. On the other hand if you sell an assortment of high end cakes and pastries, you can narrow your prospects further to weddings and events, which allows you to easily narrow your demographic.
Just because you get someone to your site with SEO doesn’t mean that they’ve made a purchase. Rather the opposite. Most of the techniques used to bring customers in via search actually draw in customers who are still making a decision. Creating retargeting lists with more specific versions of your SEO keywords (I.E., Four-tier strawberry wedding cakes for delivery in Ballard) and creating PPC marketing ads for retargeting those customers can help you with turning your leads into sales instead of just traffic. The main problem with SEO is that you can draw in an unlimited amount of customers who want to read your content, but they probably haven’t made up their mind about what kind of shoe or cake they want just yet. If they wanted that, they wouldn’t be reading articles. So, adding them to a retargeting ad based on their initial search (I.E. 4-inch black pump) allows you to show them what they want to buy when they leave your site, so that they come back and make a purchase.
Evolve your Content For Your Customers
Every customer has something specific that they want to see and while it is true that you can’t please everyone, you can please your target demographic. What do they want to see, what do they need to see, and what would be beneficial for them. Changing your content over time to stand out and market directly to your customer base is the best way to go. Remember that content marketing strategies like SEO are not only about coming up in search, but also about creating yourself as an authority, so that customers remember you when they want to make a purchase.
The easiest way to set up a working SEO marketing plan is to get help from a local Seattle SEO specialist or consultant who not only knows search marketing but also local demographics, trends and business.