If you’re into content or digital marketing then you probably use SEO, or at least plan to. SEO is one of the most popular forms of digital marketing, mainly because it offers a lot for what you pay. Rather than paying for what you get, like you do with PPC, you pay for a marketing strategy that could put you on top of search engine results for Google, Bing, or Yahoo. Unfortunately, time after time, we keep seeing articles with headlines reading some variation of “SEO is dead!”
If you don’t work in the field of SEO, then you probably wouldn’t know any better than to believe it. After all, it’s on the Internet, right? Wrong, SEO is not dead. Search Engine Optimization will exist so long as there are search engines using algorithm and math based tools to find search results that match a keyword. That is actually the definition of SEO. Because we don’t imagine that search engines will have manually listed results to show when someone types in a search anytime soon, SEO is still alive and well. You can still benefit from paying a Seattle SEO company to optimize your business, especially if you hire the right company.
Why Do People Say SEO is Dead?
One of the main reasons that you might keep seeing that SEO is dead is because SEO has undergone some very major changes in the past few years. By major changes, we mean that where two years ago, a couple of thousand links pointing back to your site might skyrocket you to the top of search, now it’s more likely to get you banned. And the same can be said of keyword stuffing, or the process of putting a percentage of keywords into your article (I.E. make “Seattle cupcakes” 2% of the article). These processes once worked, but they’ve been blacklisted on many search engines because they typically produce content that is spammy, irrelevant, and difficult to read. New SEO algorithms are more complex, harder to game, and offer better quality results. It also makes “SEO” harder for random people to get into selling a service and calling it optimization. So, scam SEO is dead. But actual optimization is still another thing entirely.
What Goes Into SEO?
If you want to know what actually goes into SEO and what you should be considering, we’d have to tell you, a lot. Google, the most popular search engine, uses over 300 signals in it’s algorithm, and most search engines have different algorithms. So there is a lot to consider. However, that’s one of the reasons why you probably want to hire a professional Seattle SEO company rather than winging it yourself. Some of the signals that search engines look for include quality, helpfulness, use of the keyword, a low exit rate, grammar, readability, site functionality, metadata, and even social signals.
Is that a lot to keep up with? Yes it is. Unfortunately, most search engines constantly change their algorithms, which means that policies, and strategies might be different tomorrow.
SEO is most definitely not dead, but many old ranking strategies are. That’s why you want to hire a professional SEO or digital marketing company that keeps up with changes, and offers you something that works, rather than a quick fix.