SEO has always been one of the biggest and easiest ways to get traffic with Google and it seems as though almost everyone has tried it at one point or another, some with more success than others. While Google’s SEO algorithm is constantly changing, and in fact, updates every 6-12 months, if not more frequently, many of the people we talk to are still using very outdated SEO techniques, some of which are extremely bad for modern SEO. Most of the time this is because they simply did not have the time to keep up with the changes, or decided that the changes wouldn’t affect them. If you’re using SEO and you’re ranking is suffering, or you’re new to SE0, check out these five major issues that could be hurting instead of helping your ranking.
Guest blogging is one of the most popular ways to drive backlinks, but unfortunately, most bloggers don’t write quality posts to send out to blogs. If you’re in the habit of sending out blogs to a variety of unrelated websites then you’re probably hurting your ranking. You can still guest blog, just keep the posts to a minimum, make sure that the websites are relevant to your site, and use links as sparingly as po
Optimized Anchor Links
Do you out your keywords and use those as links to your webpage for guest blogging or other articles? If you do, you want to stop it as soon as possible. Google is now listing optimized anchor links as a spam technique, which means that you can hurt your site’s rankings. Instead, try leaving an open URL, or linking to the name of the site.
Linking Out From Press Releases
While many websites and businesses have been using press releases as a back link source for some time, you could actually be penalized or throwing up a press release with no news and just a link. Press releases are for journalists looking for news stories, so make sure that you keep them that way. In fact, many press release sites are actually limiting links, allowing only no-follow links, and scanning for quality to make sure that you’re actually putting up news.
Keyword Heavy Content
Putting up a keyword dense blog in 2012 would most likely have skyrocketed it to the top of Google for at least a week, while readers groaned and wondered if you were getting $5 every time you repeated “Green converse shoes”. As of 2014, it’s more likely to make sure that no one ever sees your blog ever again. There are plenty of ways to use keywords properly and none of them involve using the same keyword at more than 1% density, which is a maximum and not a recommendation.
Exchanging links is probably one of the worst things you can do for your SEO, simply because Google’s algorithms can see the return links. Because return links rarely happen naturally, this is an instant red flag to Google that you are trying to influence your SEO ranking. Because many of the sites that go around asking for reciprocal links are mostly focusing on building links, it could also hurt your site because you are linking to a low quality site.