SEO is something that most Seattle area business owners know about, especially if they have an online web shop or cater to a larger area with a multiple branches, services, or delivery. Despite that, even if you know that you need SEO, you might not understand what you need, or how much of it you need. SEO can vary quite a bit and might include technical audits, on page optimization, back end optimization, and even networking to build site credibility, which eventually makes it even harder for you to understand what SEO is, let alone what you need.
The first thing to consider when deciding what you need from an SEO company is your budget. If you don’t have the resources to pay for a full multi-prong SEO campaign aimed at getting you to the top of every search engine out there, then you probably won’t be able to. Make sure that you set your goals with constraints to your budget, your time investment and your corporation or business.
If your website is currently getting very little traffic and you want to boost it, then you can expect your current performance to affect future performance a great deal. Because ranking can take a long time to be beneficial, and the higher your current traffic the easier it is to boost your traffic, boosting your SEO based traffic can vary quite a bit depending on where your website currently stands. Blacklisting, red flags and spammy SEO practices all make it more difficult to rank, but with the right Seattle SEO company, you can improve your reputation with search engines and begin to rank. Your current traffic trends over the past few years determine how much you have to put into SEO.
Setting business goals is the easiest way to determine your budget and your needs. Because you probably want to achieve something, try making it into a concrete plan. X number of traffic with X number of sales or X conversion rate is easier and more quantifiable to communicate to an SEO company than saying “I want to boost traffic” or “I want to be on the top of Google”. Quantifying your business goals with achievable, profitable goals is the first step to succeeding with an SEO campaign.
The easiest way to determine what search engine optimization you need is to contact a Seattle SEO company and ask for an audit or a consultation. It is important to set goals based on your current website performance, capabilities, and your business goals, and present those goals when you go in for the interview or to talk. A good SEO company will tell you what you can fix, change, or optimize to boost your performance and search ranking to help get the traffic you want.