Seattle SEO Talk: How Reviews Factor Into Your Local Search Rank

If you have a business and you sell locally but are not involved with social media, then you could be making a huge mistake. Recent studies show that not only do Facebook and Google pages show up in search results, but that your reviews actually greatly influence your local search ranking algorithm. The entire process works through Facebook and Google using their system of reviews with verified local businesses.

How Does Google Local Work

When you perform a search and you see a list of businesses come up next to a map, that is actually Google Local in action. You’ll probably also see stars next to each of those businesses, and that is Google’s reviews in action. One thing that you will definitely notice is that all of the options on the top are mostly either the most reviewed, or the options with the highest and best reviews.

Facebook is similar, but only shows up as a Facebook page, and does not usually show the reviews or the map in search.

Why It’s Important To You

As a business, you can create a Facebook or Google Local page, garner reviews, and pretty much skyrocket to the top of that search, although Google is easier fo this. Because many businesses do not yet have an active Google Plus page, you actually have an advantage if you get started now, because you have more time to get reviews, and to build a following on the page. Good reviews are actually proven to affect not only your local SEO, but also your click-through rate on those listings.

Getting Reviews

While you can’t guarantee a good review, even from a customer that you go out of your way to please, you can try to offer the best services possible and then ask for a review. Asking is the hard part, because you can’t usually just ask in person. Many short-term sale (such as product sales and restaurants) businesses have the most success with flyers and business cards, while long-term sales (such as automotive) have more success with mailable items that ask for a review after the sale is completed. In either case, be polite, make it as easy as possible. You can ask for Google or Facebook, but most customers will be annoyed if you ask for both. You can ask for reviews for both Google and Facebook, but it is against the terms of service to ask for reviews on Yelp, so try to avoid it, or do it in a way without a link.

Reviews can boost your click through rate, improve your ranking on local search listings, and make new customers more likely to buy from  you, so make sure you ask your customers for them. Just keep in mind that customers who aren’t 100% happy with your services are not obliged to offer a great review.

Want to know more about indirect marketing for you business? Contact Rory Martin today to discuss your options.

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