If you’re planning on starting an SEO or marketing campaign for 2014 then you have a lot of decisions to make. First, you have to set a budget. Unfortunately, setting a budget on any sort of marketing campaign isn’t as easy as quoting a number and going with that. You have to decide a budget based on your spending goals, the company you’re hiring, and your potential for return on investment. Finally, all of this has to be tempered by your market and your demographic. For example, a localized Seattle SEO campaign is much smaller than an international one. Ready, let’s get started.
Your demographic should be a huge part of setting your budget. How many customers do you have the potential of reaching with a good SEO campaign? On top of that, how many of them are you capable of serving? If your target demographic is only very local, for example, Greenwood, then you’re not going to get much out of a thousands of dollar campaign. You need something small, and targeted locally, which typically means smaller budget. On the other hand, if you operate a web shop selling women’s clothing that delivers worldwide, then your demographic is as wide as you can get it. In this case, a huge marketing campaign would be in your best interest.
What Affects Pricing
There are a number of factors that affect SEO pricing; especially in the Seattle area. Some companies charge more for SEO simply because they are more in demand. For example, an SEO professional with experience managing campaigns for big companies. On the other hand, some companies charge more just because they want to. On average, the following considerations affect pricing the most.
• Industry Competitiveness
• Current Ranking (Yours and Competitors)
• Resources Required to Achieve Results
• Current Risk
For example, if you are in a highly competitive industry such as finance, your ranking is quite low, and you have no real quality website or social built up, then your SEO company will have to invest a great deal just to get your SEO going. For that reason, your campaign would be more expensive. On the other hand, your website might already be in good shape, and all you might need are a few strategic links, better keyword optimization, and backend tweaking to improve website performance.
Defining Your ROI
ROI is an acronym that stands for Return on Investment, while often nothing more than a bit of overused jargon by anyone who wants to sell you something, it is the single most important thing about your marketing campaign. Whether you’re investing in social media, in SEO, targeting the world, or targeting a small, local Seattle marketing campaign, you need ROI. Your return on investment is the money that you make from your marketing investment, and like any other type of investment, if it’s not there, then you need a new strategy. There are two types of basic ROI including ‘anticipated ROI’ and ‘actual ROI’. Deciding on your anticipated ROI is how you determine how much you can afford to spend on your initial SEO campaign, while your actual ROI is how you decide on what to continue spending.
What is your marketing campaign worth to you? To us, any SEO campaign is only worth as much as much as it can make you in actual returns. Want to know more? Contact us today to talk to one of our local Seattle SEO professionals.