Seattle Web Development: Why Your Website Might Not Be Converting Your Traffic

As a Seattle business owner, your website can expose your products and services to any of the 1.97 million people in King County. Unfortunately for you, if your website isn’t optimized for search, for conversion, and for sales, you won’t be making any money off of it. Even if you have a relatively large number of hits each month, you still might not be making any money. Why? Because your website doesn’t convert.

While there are millions of websites competing with yours, the majority of them are less than optimal. You however can take the steps, or hire a Seattle web development team, to help you create a high performance website that converts your traffic into sales. Here are a few of the reasons  your website might not be converting your traffic into sales.

Incorrect Optimization

One of the main reasons that your website might be getting traffic and not converting is that you’re using the wrong keywords. Take a look at your keyword optimization and consider the following questions:

  1. Are these uniquely related to my business

  1. What Else would someone be searching for with these keywords

  1. Would someone looking for my products/services look for these keywords?

While not precisely a web development issue, incorrectly optimizing your website can mean that you get a great deal of traffic that isn’t necessarily looking for your business. Remember that a large number of visitors who leave your site immediately raises your bounce rate, and websites with a very high bounce rate are usually dropped to the bottom of Google search.

No Content Layout

If your content is a jumbled mess then your visitors might be confused. Consider whether or not you can land on a page and then clearly and easily navigate your way to where you can purchase what you’re looking for. No? Then your customers can’t either. Content planning is an important part of web design and if you haven’t carefully mapped out where your content is on your site, then you need to think again.

No or Poor Landing Pages

One of the best ways to sell products or services is to create a landing page. If you don’t know what this is, then it is essentially a web page designed specifically to introduce your visitors to your product and then make a sale. The whole point is to make a sale, without being spammy or overly salesy. Your landing pages should be properly keyword optimized and should include links

Your Site is Too Slow

While you do want plenty of information and content on your site, you don’t want to add so much information that it slows your site down. The average person will actually leave a website if it takes longer than 4 seconds to load, so you have to make sure your site loads quickly. Seattle web developers suggest that your optimal load time is at 1.5 or less seconds.

If you want your website to convert your traffic into sales then you have to carefully plan your content. Social media should be easily accessible so that visitors can check out your pages for more information, landing pages should easily point to sales pages and pages to get more information. The worst thing you can do for your sales is to write  a convincing argument and then make it difficult for your customers to make a purchase.

Want to learn more? Contact our team of professional Seattle web developers today to find out what we can do for your site.


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