As a business owner you know that social media promotion is invaluable for driving traffic, increasing hype, and basically promoting your business on a low budget. Unfortunately, the majority of business owners are either sticking with Facebook only, or creating accounts on every social media account they can get their hands on. While both ways are common, neither of them really allow a business to best utilize the platform because having too many accounts spreads you too thin, and too few means that you don’t get enough exposure. So which social media accounts should you be on? Seattle social media experts suggest that it depends on your business.
Google + is probably the most important social media platform for local businesses right now, mainly because of their efforts to promote and grow small businesses through integration with Google Maps, Google Local, and location based searches. Signing up for a Google Local page allows you to put your business on the Google map, and then get reviews through your page, which actually show up in search. Google then ranks the highest reviewed businesses first in search, which is a huge credit for small local business with great quality services. Google Plus is also easy to use, allows up to ten managers per page, and allows you to integrate YouTube for videos and Google Hangouts for live streaming video. It’s also the best place for tech and food related businesses to be.
Pinterest is one of the most popular image websites out there, and with newer integrations like “Buy It” buttons, they are also becoming incredibly business friendly. While not right for every business, Pinterest allows for viral image promotion, which is great for a range of businesses including flower shops, crafts stores, restaurants, and more. While Pinterest won’t drive a huge amount of local sales, it can and will drive online interest, which is perfect if you have an online shop.
Instagram is more of a mobile social app than a social platform, but it’s hard to ignore that it is one of the most popular social platforms on the planet. The site runs off of image sharing, and while it does not allow links, it can generate a great deal of interest in your products. Instagram is especially good for fashion and accessory related industries but also good for sports stores, gyms, and studios.
Twitter was the highest revenue driving site from 2010 until 2012, and while that is no longer true, Twitter is still quite important. Twitter’s millions of active users mostly share and reshare short quotes and images, but what the site is really good for is instant communication with customers, increasing hype, and answering questions in short form. The best strategy is to get involved with local hashtags and share content that is relevant to your community, otherwise you’re just broadcasting to the world at large.