Whether you’re a startup, or a tried and true business growing your roots and expanding to the web, getting out there can be tough. The process of building a website, establishing a web presence, and building followers across social sites can not only be intimidating, it can be near impossible if you don’t know what you’re doing. In fact, you can waste hours of your valuable time pursuing outdated and irrelevant strategies that are often still quoted as the ‘best thing’, on various websites. While your specific strategies should vary depending on your business type and budget, here are a few quick tips to get you started developing your web presence in Seattle.
Get a Website
A website is the best way to establish yourself as a professional online. Even if you don’t know what to do with a website, you should have one. Websites inspire trust, allow consumers to learn more about you on the web, and might even allow you to make sales directly from the internet depending on your business module. While you can use a free theme or a professional custom CMS design, your site should load in 3 seconds or less, offer users easy access to everything on the site, and be mobile friendly.
Once you have a website, it’s important to utilize localized SEO so that you come up in search to people in the Seattle area. You can choose to pay for a Seattle SEO campaign, or do it yourself. The process involves optimizing your website for search engines with sitemaps, create a healthy link structure inside of the site, and then research the keywords, and search terms for your site. Make sure you familiarize yourself with current SEO standards, as they change frequently, before attempting to do this on your own. Keep in mind that if you want your generated traffic to stick around, the content has to be awesome for readers as well as search
Pick Three Social Platforms and Stick to Them
If you’re doing social media on your own, then it is a mistake to try to tackle too many platforms at once. Instead, try outlining the three social platforms that offer the most value to your business, establishing a presence on them, and sticking to them. You should be posting at minimum twice daily on any social platform you use.
Create a Strategy
A marketing strategy is an essential part of business success, and this is also true with the web. Unfortunately, you don’t and cannot outline exactly how you will reach your goals because social media is constantly changing. Instead, outline goals, assign amounts of time per day to get there, and then strategize how to get there.
Finally, many business owners should stick with what they do best, running their business, and leave the web marketing to the professionals. If you have a budget for marketing, then web marketing can and will produce a return on investment for you if it is being handled by professionals.