Five Leading Contributors to Facebook Fan Value

As growing audiences migrate to social networks like Facebook, a brand’s ability to connect and influence these customers must shift from traditional marketing strategies.

Facebook offers a great platform for developing stronger relationships with your customers. Facebook fans represent a significant opportunity to drive revenue enhancement, brand, and loyalty without incurring the considerable cost-per-person of conventional marketing.

The five leading contributors to Facebook fan value are:

  • Product Spending
  • Brand Loyalty
  • Propensity to Recommend
  • Brand Affinity
  • Earned Media Value

How you interact with your Facebook fans is more important than the number of non-engaged fans your page has. So the question is how to manage this platform to build loyalty and generate sales? Fans are an extremely valuable segment of the Internet audience and should be addressed with specific strategies to nurture their ongoing participation and influence. offers comprehensive Social Media Marketing services to help your company tap into the power of social media.

Facebook Strategies Allow for a Discernible ROI That is Not Allowed by Most Other Approaches.

  • More than 10 million users become fans of pages each day.
  • On average fans spend an additional $71 on products for which they are fans compared to those who are not fans.
  • Fans are 28% more likely than non-fans to continue using the brand.
  • Fans are also 41% more likely to recommend a fanned product to their friends. helps clients educate their markets and build brand awareness while winning and retaining customers with engaging and impactful websites and web marketing. As a Seattle Web Design company that specializes in Seattle Search Engine Optimization and Seattle Social Media Marketing, can help you build a Social Media Strategy that reflects your unique brand and meets your business goals.


One Response

  1. Shaylee says:

    Great post Rory!

    Facebook is also a great tool for list building too by having a welcome tab that captures leads!


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