In today’s digital world, social shares and customer referrals are still among the best ways to get new customers, especially if you have a small business. Because the majority of consumers now do research online and on social media before purchasing products, getting your customers to recommend and refer customers to you can be hugely beneficial to your business.
The easiest way to get reviews on your social pages is to quite simply ask. If you have regular customers then take a few minutes to tell them how good reviews on your social sites (Facebook, Yelp, Google Plus) will help you to get new customers. Just take a few minutes for each customer, be genuine, and ask them to leave a review. Many of them will respond, especially if they know you relatively well.
For newer customers, you may have to offer incitements to review. In some cases you can offer something simple like a 10 or 15% discount. You don’t want to go too high, but if you make the discount too low then they might not want to leave the review. On the other hand, if you usually offer incitements to get customers to return, then you can offer a slightly higher discount for the review. Alternatively, you can offer small prizes or something for free to people who leave a review. However, you do not want to ask them to leave you a good review, just an honest one.
Offer Referral Bonuses
Referrals are another great way to get customers, and you can offer referral bonuses, even if you don’t have any sort of online sales. Instead, you can track the referrals from each person using a business card with their name on it, and when they get to a certain amount of referrals, offer them a discount or a bonus. Usually a great way to create this sort of referral bonus is to offer a 10% discount to the person being referred and then a $5-$10 discount per referral to the person doing the referrals. That way, everyone wins. Some people try to use this sort of program to get likes on their social pages, but this is most likely a waste of time as likes on a page aren’t necessarily profitable.
You should keep in mind that while reviews can do a great deal for your page, you do want them to be natural. Fake or paid reviews tend to stand out, and if all of your reviews are the same then clients will notice. Keep the reviews and referrals on your page genuine, and your consumers will respond. Usually the best way to get great reviews is to offer great service, and then ask for the review.
Do you want to know more about localized Seattle social marketing for your business? We can help you by putting together a professional marketing scheme that will get you the reviews, referrals, and hype that you need to grow your consumer base and make more money.