Google Authorship is one of Google’s newer tools for authors, and one of the newest ‘SEO kittens’ available for site owners. With recent and forthcoming updates to Google’s search engine algorithm, Google Authorship is expected to be very important to blogging websites, and an integral part of Seattle social media optimization sometime in the very near future. So what are the benefits of Google Authorship, and how can you utilize it for your site?
Attract More Attention to Your Post in Search
The first and most obvious result of using Google Authorship is that you will eventually see a photo, a small bio, and a link to your Google + directly in search. While this might not seem like much more than a vanity point, consider two things. The first is that the post is bigger than any posts that do not have authorship, this immediately attracts more attention. Second, and most importantly, anyone looking for a quality article can see who wrote that article and that you are confident enough of its quality to put your name and your face on it. Google Authorship has sometimes seen as much as a 30% increase in click through rate based on impressions, meaning that you could be getting a lot more traffic just by adding your name and your face to your results in search.
Increase Author and Site Credibility
Not only are you putting your name on your post, you’re allowing Google to see what you are claiming. Based on your user reaction, the helpfulness and SEO quality of the blog, and of course, the amount of social media sharing you get, Google will ‘remember’ that you post good content, and start placing you higher in search. Readers can also see how many followers you have on Google +, a great indicator as to whether or not you deserve to be read.
Easily Access Statistics and Click-Through Rates
If you’re attempting to track your content to see click through rate, traffic, or even average position in Google search, there is literally no better tool than the Google Authorship statistics. Currently the tool is only accessible via labs (meaning that it may break, vanish, or disappear at any time), but it is well worth your time and effort to check out. Want to see for yourself? Log into your Google Webmaster Tools, click ‘Labs’ and then choose ‘Author Stats’.
Does Google Have a ‘Favorite’ Child?
It has been rumored in the past that Google has a tendency to ‘play favorites’ with its own content, so you might want to consider using Google + and utilizing Google Authorship with it for that reason. Google currently owns about 65-75% of internet search, meaning that of the estimated nearly 300 million internet users in 2012 at least 195 million used a Google search engine.
Benefit Your Local Seattle Social Media Optimization
Last year, Matt Cutts, head of Google’s webspam, talked about how a well ranked Google Authorship website might continue to place well in search, even if the site changes hands to someone who doesn’t worry quite as much about quality. But this doesn’t mean you should start being lax with grammar and content, instead, it means that once you have a reputation, you will keep it for some time. Google authorship allows you to build your SEO over time by simply posting great content and engaging with your readers, customers, or clients. Social activity involving your posts, sharing, number of clicks, and of course, your number of followers will all contribute to your ‘credibility’. With the many new changes to Google search engine algorithms, including the introduction of Penguin, Panda, and Google Authorship; you can’t afford to exclude this great tool from your Seattle Social Media optimization. If you have not set your Google Authorship up yet, you can find out how here.