Social media managers are becoming increasingly necessary for businesses who want to profit from Seattle’s busy social industry, but while big business corporations are already jumping on the bandwagon (and have already been profiting from social for years), the majority of small and medium sized businesses typically are not. In fact, many think that they do not have the budget, the time, or the need for a professional social team or manager. If you’re one of these smaller business owners, here are a few reasons you might be wrong.
Benefits of Social Media Management for Small Business
If you’re running a small or medium size business in the Seattle area, then a local Seattle social media management team or manager can do wonders for your revenue. Any good social media strategy can and will improve sales, increase hype, and help with your customer satisfaction. With the right training, you might be able to do all of that yourself, if you have the time for training and for the social media itself, but the thrush is that it is a lot of work, and it is easy to steer your pages in the wrong direction if you are not familiar with the market.
What a social media manager really brings to the table includes the following, and more:
Proven Results – You won’t waste time or money pursuing things that don’t work. Professionals know what and what doesn’t make money.
Consistency – Inconsistent social branding is one of the most common problems on small business social media, but when you bring in a professional manager, you can make sure that yours stays consistent so that you convert and keep more leads.
Save Time – Managing a good social media campaign can take hours per day, especially if you are not familiar with local social trends like hashtags, popular groups, or marketing trends. Professional social media managers are aware of, and stay on top of, all of these issues, so that you can save time, and still get the best results.
While it might be beneficial for your company to bring in an in-house social media manager, the truth is that unless your social media is turning over at least twice what they are making per year, it’s not really worth it for you. Instead, consider what some of the top companies in the U.S. are doing, which is outsourcing. If you need a single social media strategy but don’t have the budget for a full-time employee, then an outsourced team has several advantages, starting with affordability. You get every advantage of a social media team, while paying less than you would with hiring a single person. You also get to work with a company that has guaranteed professionalism, and a history of working with other clients.
Creating a Plan
The most important part of hiring any social media manager, in or out of Seattle, is to sit down and create an outline of what you want to achieve with your social media. While you could just go to a social marketer and tell them to increase your traffic and sales, you are much better off sitting down, discussing expectations, and discussing what you can achieve within your budget. This is a great time to discuss other items that tie into planning, such as expected ROI, an expected timeline, and any other specific details that you, or the marketer, think are relevant to your situation.
Hiring a Seattle social media manager can and will make you money, even if you aren’t quite a Fortune 500 company.