If you’re like the majority of business owners then you have a Facebook and probably a Twitter, and if you’re on top of things, then you might even have an Instagram. Despite that, only around 5 million businesses worldwide use Google Plus. That may sound like a lot but statistics show that there are over 23 million small businesses in the U.S. alone. That means that less than 1/4 of the United States small businesses are using Google Plus, without even considering big businesses and corporations. Unfortunately, that could be a mistake on their part. Google Plus can be a huge part of your Seattle social media marketing, and you don’t want to miss out.
Google Local is a powerful tool that Google offers to Google Plus businesses with a Page. Google Local essentially puts your business on the map in Google Search when you verify your address, sign up for Google Places, and make your page public. So, if you had a coffee shop in downtown Seattle, you would show up as a dot on the map whenever someone searched for coffee shops in the area.
Google Pages allow users to review the pages, and these reviews show up in search. If you’re running a quality establishment and you encourage happy customers to go and leave you a review, you could build your potential new customers by increasing user based trust. Reviews show up in the form of stars next to search pages with Google Plus Pages, and you can be sure that this does increase click-through rates.
If you have any sort of product reviews, interviews, chats with customers, or similar that you would like to share on the web, the Google Hangouts give you the opportunity to do so. Hangouts on Air are live video chats that can include up to ten people with a single host, and then afterwards, they are saved onto the host’s page. They also show up in search, so you can continue to benefit long after the Hangout is over. Google Plus also integrates YouTube videos uploaded with the same account onto the same page.
On Google Plus, you can join and build local Communities by joining Communities, Groups, and Events. You can also create any of these that you choose and allow local people to join. Creating events allows you to promote specific items and have them show up on Google Calendar. Creating a community allows you to follow and track discussions, start conversations, and build hype around your business. Creating or joining groups gives you a place to share and promote your content with like minded people
There are dozens of reasons to join Google Plus and best of all, most of your competitors wont’ be on it. However, you can’t expect to join and get hundreds of followers. You’ll have to interact with your fan base, use hashtags, and promote it to your in-store customers if you want it to take off and truly benefit your business. If that sounds like too much work, consider hiring a professional Seattle social media manager to get the job done for you.