When we at RoryMartin.com talk about social media marketing, we often conflate that with content marketing. While they are both used to the same end, there are some subtle differences which it pays to be aware of.
Content marketing is about drawing attention to the content on your website, and is done through blog posts, infographics, videos – whatever content aligns with the branding of your business. Social media marketing is about encouraging engagement on the various social media platforms which are out there. You can already see how easy it is to conflate the two. Of course, social media marketing promotes the content which is on your websites, and we work to make sure that the content goes viral. In order to do this, however, we need to understand the differences between the two types of marketing.
Firstly, it is necessary to have interesting and engaging content on your company website in the first place. No matter how much a post or product is plugged on social media, there will be no retweets or shares if the content doesn’t excite people. What’s new in your industry? Can you put a personal spin on it? Is there anyone you could invite to comment on a certain topic? What happens when you put your product in a blender? Can you get a cat involved? (Not in the blender, please.) Maybe you think your niche is tapped out for new things to say, but be assured, there is always another angle for what you are saying.
Secondly, you could have the most fascinating video in the world on your website, but it’s useless if nobody ever hears about it. We use social media to get the word out that this exists, and people need to see it. How is your network these days? Are you promoting other people’s work and informing your followers about fresh facts and photos? Are you engaging with other people in the way that you hope they will engage with you? Social media is definitely not a place of something-for-nothing. We hope that people will love our fantastic content enough to share it because of what it is, but users are much more inclined to pass on the work of someone who has supported them, too.
Thirdly, we need to be tracking statistics. Even when you have achieved that perfect balance of fantastic content and a healthy, engaged network, it’s still possible that some updates will tank and seem to be ignored. There could be any number of reasons for this, but by keeping an eye on sharing and engagement statistics, you’ll be more aware of why this might happen.
We hope that by remembering the differences between content marketing and social media marketing, you’ll develop that healthy, engaged network which just loves to share your insightful content, but if you find that one or the other is off balance, get in touch with our Seattle social media and content marketing experts today.