Use Instagram to Promote your Brand

You probably heard about Facebook purchasing Instagram for a cool $1 billion back in April, and you probably already have a Facebook page for your business, because that’s where all the cool kids are at, right? So now that Instagram has accepted Facebook’s friend request, how can you use Instagram as a part of your social media strategy?

The best part about Instagram for businesses is that it can be seamlessly incorporated into your current social media campaigns. The app allows you to share your photos via Twitter, Facebook, Tumblr, Posterous and Foursquare simultaneously, so you can take one photo, render it beautiful/quirky/vintage with Instagram’s processing features and share it immediately with all your followers on each of these platforms, all from the comfort of your phone.

When it comes to the actual photo, it isn’t necessary to snap the pic through the Instagram app. It’s possible to use photos taken previously through the phone camera, or even upload photos from your computer to your phone and pass them through Instagram. If you’re running an advertising campaign and want to get some high-quality snaps out there on the platform, that’s the way to do it. However, Instagram users prefer real-time shots of actual events, so if you, or someone in your company, is present at the shooting of an ad, a behind-the-scenes sneak-peak might just make more of a splash than a photo which they’ll soon be seeing on billboards everywhere anyway. Major events are getting on board with this idea, even going so far as to employ teams of people to snap away behind-the-scenes, creating an instant avenue for users to talk about the attendees.

Creating user-generated content is easily done with Instagram too. Tiffany’s used the hashtag capability in a recent promotional campaign, asking users to tag photos ‘trueloveinpictures’ and then creating a microsite showcasing the photos; a site which generates droves of traffic, daily. Tiffany’s has created a relationship with Instagram users, while receiving free content and a whole heap of publicity. It’s a perfect example of the possibilities which Instagram provides for businesses.

Do you think that Instagram is a good way to promote your brand? How would you use it?


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