With more than 25 small businesses now on Facebook, and almost half that on Google Plus, it’s hard to ignore social as something that businesses need. Unfortunately, there is a fair bit of difference between having a social site, and making it work for your business. Whether you have Facebook, Twitter, Instagram, or Snapchat, you might be spending a dozen hours a week on the site and not actually making any money off of it. So what are you doing wrong? Consider these tips from local Seattle social media experts about what Seattle business owners get wrong, and how you can fix it.
Expecting Customers To Follow Your Page
The first mistake that many business owners make is actually just in building likes. Whether you have 100 or 10,000 followers on your fan page, you might have done it yourself. Do you have “Like us on Facebook”, or “Add us on Google Plus”, or “Follow us on Twitter”, anywhere? If you aren’t offering an incentive in return for people following your page, then you likely aren’t converting very well. Instead, try, “Like us on Facebook for Discounts and Deals”, or “Give us a Google Plus Review for a 15% Discount Coupon!”. Offering an incentive increases the follow-through, which sets you up to make more future sales through advertisement and future incentives.
Expecting Results from Promotional Content
Do your social pages consist of you sharing links to your products or only talking about your specific products? If so, you might loose interest simply because you are boring your followers. Try mixing up your posts with various relevant content, using photos, asking questions, and, of course, talking about your customers. You can mix in the odd promotional content as appropriate, but keep in mind that sharing a link to a product will very rarely produce any results. Great tips include sharing incentives to buy such as limited time offers, sharing reviews, or sharing products when they get new reviews.
Sharing Irrelevant Content
While sharing only promotional content is bad, you can also turn your followers off by sharing completely irrelevant content. Chances are that most of them came to your page for whatever it is your business does or sells, so try to keep your posts in that ballpark. Otherwise you risk loosing followers and dropping edge rank because your followers simply aren’t interested.
Not Spending Enough Time on Social
Social media is a full time job for many people so make sure you’re not ignoring yours. A good average is about thirty minutes a day for creating new posts and responding to customers, unless you get enough feedback and comments that you cannot handle it in that time. To save time, consider programming four or five posts throughout the day at the start of the day, and then taking ten minutes in the morning and ten minutes at night to respond to social messages and comments.
Unfortunately any good social media program is going to require a great deal of time and dedication, and a good business might not be able to handle that. The better your business is, the less time you have for spending on social, so you might want to upgrade to a professional social media manager to make sure that you’re getting the most from your online marketing. Want to know more? Contact Rory Martin to discuss your needs.