Does Social Automation Work? – Seattle Social Media Marketing Tips
Social automation is incredibly popular, especially for businesses, and on pages where posts have to go up frequently and regularly. Automation is the process of scheduling posts for as far into the future as you want, so that you can schedule everything at once and then sit back and wait for engagement. While there are pros and cons, Seattle social media marketing specialists have a lot to say on the subject, and not everything is negative.
Automation Suits Some Platforms Better than Others
One thing to consider is that some platforms work considerably better with automation than others do. For example, Facebook pages are often fine on their own with just automated and scheduled posts. However, real time posts always perform the best because you are live, talking about topics as they come up, and able to respond quickly to boost engagement and improve consumer trust.
A Mix of Real Time and Scheduled Posts Perform the Best
While you probably don’t have time to do all of your posts in real time, you can always mix them up. Sharing relevant news and hot topics, or asking questions about ongoing events is a great way to spice up your page and make it seem more relevant, while you can always schedule in content for fixed events, blog and product promotion, or specific items that you know you want to post about at that time. Mixing things up allows you to cut down on the work without losing your relevance.
Don’t Forget to Engage
The biggest problem with social media automation is the post and forget syndrome. This is where you schedule in a bunch of posts to Google, LinkedIn, Twitter, of whatever other social media platform you are using and then never check back. Even if you’re always busy, you should have the apps for your platforms installed on your phone so that you can quickly check and interact with your page every time you get a few free minutes. Boosting engagement improves your pages authority, consumer happiness, and the value of your page.
Remember to Share and Interact with Other Businesses
While it may be tempting to make your page all about you, this is a big mistake, especially on content centric platforms like Twitter. Make sure you tweet, share, +1 and like items from your competitors, industry experts, and make sure you add in a little bit of fun.
Do Mix up Promotions
If you’re promoting an event, blog article, new product or company achievement, make sure you mix up and change the messages about it. You can share the same posts to Twitter much more frequently than any other platform, but you still want to avoid too much repetition, especially if you have a small customer base. Keep in mind that you can share the same blog post with multiple messages to Google, Facebook, Twitter, and LinkedIn, just try to make each one unique. You can also keep tweeting the same post an a few hour basis for the first week after you’ve written it, and then move on to once a week after it’s no longer fresh. While there’s nothing wrong with sharing the same links, you have to keep it interesting because people will be seeing the same post.
If you want help with your social media promotion beyond simply scheduling a reminder into your HootSuite, Buffer, or Sprout Social, consider talking to Rory Martin for a professional and local Seattle social media consultation.