Does Social Media Marketing Work for B2B? – Seattle Business Tips

Social media is a powerful marketing tool that most of us are familiar with for marketing to customers, especially in fashion niches, but does it work for B2B companies? Marketing to other businesses can be tough, especially with the dropping success rates of banner and text ads. Social media can be a great, and affordable way to reach other businesses, but only if you use it correctly. These tips from the experts local Seattle social media company Rory Martin will help get you started.

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Use the Right Platforms

Every user demographic has their own platforms, and some platforms have more demographics than others. If you’re a B2B company, you have to choose your social media platforms carefully. For example, any business on Snapchat is marketing to customers, and they don’t really want to be marketed to. On the other hand, LinkedIn, Facebook, and Google Pages are all great for marketing to other businesses, because not only do people look for business services there, they can see reviews, go through customer opinions, and see your location and business niche very easily.

Drive Opt Ins

Social media platforms can be extremely valuable, but an opt in list that gets business owners to sign up for your newsletter or a free course is even more valuable. Make sure you understand your target demographic, and then use Facebook’s Call to Action Button to create a signup, and add one on your website as well. This can create a valuable list of people who are actually interested in your content.

Market on Your Social Media

If you’re just sharing funny photos and helpful posts, you’ll probably build up followers. This is great, and it’s a great tactic to keep up. But you also want about 1 in 5 or 1 in 10 of your posts to be promotional. This means telling consumers directly about your content, featuring your existing customers, or otherwise highlighting your services. Offering coupons and sales is also great, but don’t do this too often, or users won’t be tempted to buy, because they know there’s another sale right around the corner.

Reach Local Businesses with B2B Events

Facebook events are a great way to get local Seattle businesses involved, because you can create an event, invite your existing customers, and then have them help you spread the word. What should your event be about? It does depend on your exact B2B niche, but education, product demonstrations, a networking party, or even an online webcast (so long as it’s valuable to your potential clients) can net a great response. Just make sure you put some marketing effort into it, and contact local neighborhood magazines to make sure that people show up.

Share Business Culture

Small to medium businesses are run by people, and like regular shoppers, they want to identify with the businesses they work with. Sharing your business culture, showing your ideals, and even photos of your office and products is a great way to boost trust in your business right on social media.

Want more help with your social media marketing? Whether you’re B2B, B2C, or even C2C, Rory Martin, a local Seattle social media company is here to help. Contact us for more information, or a quote. It’s on us.

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