If you’re like most businesses, expanding your Facebook page can benefit your business. Studies show that as much as 30% or more of sales could come from your social sites if you are active, but only if you have a large fan base. Fan only content or reveal pages can help you to expand your fan base and reach so that more people see your posts, more people get your content, and you make more sales. What is fan only content? It’s actually just a tab or page on your Facebook page that is only accessible to fans of the page. Before we talk about how to set up fan only content, let’s talk about how it can benefit your business.
Utilizing Fan Only Content to Expand Your Facebook Likes
The first method of using fan only content for your Facebook page is to use it to increase likes. You can do this using a promotion or special discount, and even a giveaway. All you have to do is advertise it, create a sharable poster, and then put the content on a page that can only be viewed by your fans.
You probably know that it is against the Facebook terms of service to issue promotions or giveaways in exchange for likes and shares. Using fan only content allows you to induce shares and likes with giveaways, free stuff, and coupon codes without breaking these terms of service. Fans still like you to get the goodies, and your Facebook page is safe. This is because with a reveal page they are voluntarily liking your page for the free stuff, and you aren’t breaking any rules because you aren’t asking for a like, simply saying ‘this content is for fans only’.
Targeting Your Campaigns
Once you’re ready to set up fan only content, you have to decide on a strategy and targeting method. Not every strategy is equally as effective, so you should consider your options. Probably one of the best methods is to offer a 25% discount to fans, although current fans are likely to take advantage of this as well. Social media studies show that 25-30% of Facebook users are willing to like a page for a 25% discount to a product or service they need, so this is a great way to bring in actual paying customers. Giveaways are also effective, but studies show that the fans brought in are less qualitative because they just want free stuff and aren’t likely to spend any money. On the other hand, if you would like to expand your fan base quickly so that you have more numbers in your likes, a giveaway might be a great option.
How to Set up Fan Only Content on Your Facebook Page
If you have some idea of what you want to do then you can go about setting up fan only content on your Facebook page. First, you´ll need a static HTML page, you can check out a good app for it here. Essentially static HTML adds an iFrame to your page which if you don´t know what that is, it´s an externally hosted web page. There are a couple of options you can use from the app but in this case, you want to use the ´HTML´ app. You will want to fill in the information with whatever coupon or discount code you might have, and then click ´fangate´ and enable it. You should type in something under the fangate which is what people will see before they like your page.
You can also upload images, insert video via HTML, and more. Usually the more enticing the fangate text, the more likes you will get out of it.
Setting up fan only content or fangate reveal pages is very easy. You can install an app in less than a minute and easily get your content set up. From there, all you have to do is drive traffic towards your coupon or giveaway to start increasing your Facebook likes.