Branding is one of the first marketing steps that a company usually takes. The basic questions asked start with ‘How do we want the customer to feel about our company?’ ‘What tone should the company take?’ Often, the answers to these questions boil down to a few words. Sporty. Out-going. Friendly. Professional. Trust-worthy. Wholesome. Everything which a company then does in terms of marketing, advertising and other forms of publicity and outreach are then done with this brief in mind. This used to be relevant mostly to print media, but, nowadays, we have to consider social media branding.
At the most basic level, social media branding is similar to regular branding. The most instantly recognizable aspect of a business is usually their logo, and this should be used somewhere predominate. For Twitter and Facebook, where users have updates scrolling past them faster than they can read, it’s best to have the company logo as the profile photo. It’s easier to spot a recognizable picture in a list of updates than it is to even skim-read users names.
However, now that both Facebook and Twitter have implemented ‘cover photos’, it’s possible to get creative with your homepage. Your Twitter profile picture will appear in the center of the Twitter cover photo, so using a team photo will often result in someone’s face being obscured – but it might be possible to use this to a humorous advantage. For example, we’ve seen some pretty creative cover “hacks” like this one from Ryan Seacrest
This juxtaposition shows you exactly who Seacrest is in his cover photo. Just make sure to estimate spacing for your tagline and webpage.
The cover photos on Facebook and Twitter are an incredibly useful tool when it comes to social media branding, as businesses are no longer limited to just a 180×180 square company logo. Cover photos can be used to indicate the purpose of the company in a fun and interesting way, or to show people interacting with the company in a positive way.
Have you integrated the new Twitter cover photos into your branding strategy? Check out some quick twitter branding we did for artist, Wyly Astley!