December is the season for Holiday cheer, but it’s also the season for targeted campaigns across your social and blog. With more and more businesses gearing up to make sales, and more people buying things, the month is the perfect time to increase sales by focusing on a new marketing campaign. While you can focus on your social, content, or ads (or hopefully a combination of all three); you have to tailor your campaign to focus on your demographic for the season to get the best results.
Research Your Demographic
Even if you already know everything about your demographic, you still have to research. This is mainly because the holiday shopping season is a little different, your customers and clients have different needs than usual, often because they are shopping for someone other than themselves. You can settle on who you’re aiming your offers too, decide what they are likely to be interested in, and how much. For example, there is a huge gap between marketing business services to businesses that may need more of them for the holidays and marketing shoes that might make good gifts. Knowing your holiday demographic allows you to decide when, where, and how to push your campaign.
Avoid Focusing Only on Christmas
The best thing about the month of December is that it’s not all about Christmas. You can focus your advertising campaign on anything from the months leading up to Christmas, Hanukah, or even New Years. The point is that you don’t have to focus all of your efforts on Christmas. Instead, figure out a marketing campaign that focuses on as many sale points as possible in your industry, and make the most of it.
Don’t Forget to Be Human
With Christmas and other holidays right around the corner, it’s more important than ever to instill the idea that you care about your customers. Acting like a human being and not a robot or sales pitch can win you more loyalty then any amount of products, so remember to keep it in mind. If you’re donating to charities, try bringing it up (without bragging) on your social to let people know you’re using their money to do good. Responding and talking to people who talk to you can also go a long way towards improving your business humanity, but remember that you don’t want to go too far into overly formal or overly friendly. If you’re not sure what to do, try looking around and checking out what other people are successfully doing.
While December is a little too late to put together a full holiday marketing campaign, it is the perfect time to start gearing your social towards the holidays if you haven’t’ already. Holiday themed offers, last minute gift tips, and even a holiday event can all be part of your holiday social strategy, just make sure that you have the time and resources left to plan them. If you’re not sure where to start, consider a Seattle social media company to design your strategy for you.