This year, the Harvard Business Review analyzed the backgrounds of the CEOs and Directors of America’s largest companies and discovered that only 9 companies, 2% of the Fortune 500, are ‘highly digital’. It seems as though we all understand that social networking for companies is important, but when it comes to integrating social media into business practises, many companies just don’t go deep enough.
According to The Social Skinny, 65% of the world’s top companies have an active Twitter profile.
So how is it that only 9 of the top companies are rated as ‘highly digital’ by the Harvard Business Review? To qualify as ‘highly digital’ a company must generate a high percentage of revenues digitally; its leadership (both the CEO and the Board) must have deep digital experience; it must do business significantly enabled by digital channels; and must be recognized as transformational in its industry.
Many companies see social networking as an add-on to their marketing department. Something which they know they ought to have, but which they don’t necessarily accord a substantial amount of resources. It’s no surprise then, that many Board members of Fortune 500 companies don’t have a deep digital knowledge, even though this prevents them from becoming a truly social, and highly digital, company.
It’s also true that while many companies will have active Twitter profiles, they may not be using this channel to its best advantage. Without a thorough knowledge of social networking, many companies are just shouting their offers into the ether, with very little engagement or feedback from customers and associates.
So how can you create a truly social business?
You could take the time to read up on social media advances and techniques, and encourage your staff to do the same, then put that knowledge to use on your various platforms. Or you could bring in the professionals. Save your time and energy to focus on your products and services and let RoryMartin.com start building your social networking strategy.