Have you ever wondered how some small to medium companies never seem to run out of clients, even though you never see them at any networking events? You might be surprised to learn that they do much of their networking from the comfort of their own offices, homes, tablets and smart phones.
Recently, we are seeing more and more often that small to medium companies are scoring new clients and big sponsors through the medium of social media networking. In a time when many businesses are still slow to even jump on a social media platform – or don’t use it once they do – then this information may have many of you shaking your heads. Isn’t social media for listening to customers? For gathering potential customers? Is it possible to make business contacts through social media? The answer to all of these questions is: yes.
Social media platforms are perfect for listening to customers and gathering potential customers, and it is precisely this use which makes it such a great opportunity to reach out to other businesses and potential sponsors, donors and investors. Of course, it’s important to remember that reaching out to potential business contacts, investors, donors and sponsors is no different than reaching out to anyone else. You want to let them know how much you enjoy and value their work, while also providing them with a reason to get in touch with you. At first, this might be a few Tweets which praise a particular ad campaign, or recommend a certain event of theirs. Consistent, but not overwhelming, contact should lead to their notice of you. If your social media audience looks large and engaged, your potential contact will see that your customers and clients trust you. This could be the beginning of a beautiful business relationship…
Have you ever used Twitter, Facebook or another social media platform to find a business contact, sponsor, donor or investor?